Hilary Boyd and the rise of 'gran-lit' | Literature & Psychology | Scoop.it
Hilary Boyd's first novel, about a romance between 60-somethings, has slowly climbed to the top of Amazon's bestseller chart, writes Robert McCrum...


“Hilary Boyd believes she has stumbled on a new readership. "Old people falling in love and having passionate relationships is not a story that's had much exposure before, but I'm in no doubt that the market's out there." That "grey market" of baby boomers hitting retirement, which has contributed to UK cinema successes such as The Best Exotic Marigold Hotel, is behind a new trend in book sales.

 

Thanks to digital technology, tales from the passionate park bench are finding a new audience among the Kindle generation.”