Pulp-fiction writer Howard Phillips "H.P." Lovecraft has for decades terrified an underground following of readers with horror stories about monsters and aliens. He's known to some as a bad writer, and to many as a racist. Even during the author's lifetime, his readership was limited.
But now, thanks mostly to social media, this old name in sci-fi horror is getting new attention from a growing fan base. Lovecraft's hometown of Providence, R.I., is trying to capitalize on this rising star.
For a couple of years now, “transmedia” has been the buzzword most people use to define storytelling in the digital age. But while telling a story across different media formats (video, text, game, what have you) can be an effective...
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