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Scoop.it!
Learn how to use content curation in your SEO process to connect with your audience and improve your organic search visibility No comment yet.
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An introduction to the content strategy and web writing skills that help organizations plan for, create, and manage excellent websites. Includes a link to downl
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Core values aren't created; they're found. They're not selected; they’re discovered. For most of our organizations and clients, content is not -- and never wi
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“By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...”
Via Eva Sanagustin
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Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
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Email. Blogging. Twitter. Whitepapers. Case studies. Video. Mobile. Facebook. Collateral. DO WE NEED TO BE ON PINTEREST?! The modern marketer's to-do list is mi
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To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have.
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How to transform your organization's content so it focuses on the reader, how to navigate your organization's political landscape and use respect to uncover the
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Google's Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed.
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Corey Vilhauer's presentation, "Empathy: Content Strategy's Hidden Deliverable" from Confab 2013 in Minneapolis - June 4, 2013
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The attached deck is my presentation at the invite-only Linkdex event in the run up to the Content Marketing Show. It is designed to complement that presentatio |
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Online experiences can be fast, efficient, easy and orderly, which sounds like a good thing, right? Surprisingly, sometimes, that’s a recipe for disaster. We
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Thinking about launching a new blog series, training program, or book? How about releasing an album, publishing a newsletter, showcasing a presentation or comedy routine? Via Eva Sanagustin
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A STRATEGIC APPROACH TO CREATIVE CONTENT MARKETING Brian Clark CEO - Copyblogger Media @copyblogger
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What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint. Via Eva Sanagustin
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Social media tips: how to strengthen the impact of the content you create and generate the buzz you’re looking for.
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Learn about successes and failures in creative content marketing as we take you on our journey of discovery. We promise you will learn something new!
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Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve y
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The customer conversion funnel is essential to content development. Learn what it is, why you should know it, and how to discover it.
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Half-day introduction to content modeling and the creation and management of structured, adaptive content. Features lots of examples from the BBC, and is sort o
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Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a recipe for disaster. Users click confirm too soon, confuse important detail |
