Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
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Scooped by Steffen Konrath onto #liquidnews: online marketing |
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Google introduced a brand new advertising format today that clients pay for based on engagement. Delete the scoop?
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And good news for marketers from Ipsos MediaCT's Vincent Bruzzese: Those who take to Twitter primarily post to boost a movie they're excited about -- not to warn people about a turkey... Delete the scoop?
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Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
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