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The Art of Slowing Down

The Art of Slowing Down | LinkedIn Update | Scoop.it
I used to think that the goal in life, in terms of being considered successful, was to work my way up and do it fast.
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Rescooped by Russell Turner from Hybrid PR
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LinkedIn B2B Social Generation Tips | Social Media Today

LinkedIn B2B Social Generation Tips | Social Media Today | LinkedIn Update | Scoop.it
Without doubt, LinkedIn is the best social medium for B2B companies. The social network has a visitor-to-lead conversion rate of 2.74%—outranking Facebook and Twitter by nearly threefold.

Via Carla Bulhões
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How You Should Be Using LinkedIn -- But Probably Aren't - Entrepreneur

How You Should Be Using LinkedIn -- But Probably Aren't - Entrepreneur | LinkedIn Update | Scoop.it
Entrepreneur
How You Should Be Using LinkedIn -- But Probably Aren't
Entrepreneur
If you're like me, you hastily set up a LinkedIn page, accepted invitations to connect, and then left your page to wither.
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LinkedIn Just Added Two-Factor Authentication, So Enable It Now

LinkedIn Just Added Two-Factor Authentication, So Enable It Now | LinkedIn Update | Scoop.it
LinkedIn has just jumped on the (very important) two-factor authentication wagon. You can, and should, now enable this enhanced security layer for the professional network.
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GetHired

GetHired | LinkedIn Update | Scoop.it
GetHired.com lets employers compete to hire you. Get access to the best jobs with the highest salaries. Register today at GetHired.com to get early access.
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The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | LinkedIn Update | Scoop.it

Condensed...

 

How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.

 


Via marketingIO
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marketingIO's curator insight, June 5, 2013 10:19 AM

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


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Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Greg Mudd's curator insight, June 5, 2013 12:51 PM

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.

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LinkedIn, Facebook and Apple Tops Forbes' List of America's Fastest Growing ... - Digital Media Wire

LinkedIn, Facebook and Apple Tops Forbes' List of America's Fastest Growing ... - Digital Media Wire | LinkedIn Update | Scoop.it
LinkedIn, Facebook and Apple Tops Forbes' List of America's Fastest Growing ...
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This Simple Action Will Dramatically Grow Your LinkedIn Network - Mashable

This Simple Action Will Dramatically Grow Your LinkedIn Network - Mashable | LinkedIn Update | Scoop.it
This Simple Action Will Dramatically Grow Your LinkedIn Network
Mashable
If you're on LinkedIn, you want to grow your network.
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