Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium.
With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership. Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present on LinkedIn, it isn’t hard to imagine how with just a few clicks of the mouse, valuable connections can be formed, without having to spend endless evenings at networking events.
To the skeptics among you who may feel LinkedIn is a passing fad, the fact is it shows no sign of slowing down. The platform has grown at a rate of 45% in the last 12 months, with approximately 2 members joining every second! Quite predictably, the concentration of members is from the major cities: Sydney, Melbourne and Brisbane respectively, which account for a larger share of the workforce occupying white collar positions
If are interested in learning about LinkedIn using a step by step online video training program, then visit www.solomoitacademy.com and/or looking for in house customised training specific to your industry then contact firstname.lastname@example.org or call our office on +612 8850 6101.
Let’s conduct a health check on your LinkedIn profile and diagnose what the shortcomings are.I’m sure my Pain, Prescription and Pills approach will help revamp your LinkedIn profile to an ALL STAR level!
Logan Nathan's insight:
Back in 2007, when people were sceptical about LinkedIn, I jumped on board out of sheer curiosity. My objective was to connect with my work colleagues and also publicise my company to the business community in Australia. Four years later, I found myself spending more time on LinkedIn than even Facebook and Twitter! I became an ardent daily user as well as a corporate trainer of LinkedIn / Social Media and the stage was set for me to connect with many brilliant, influential people around the world!
Fast forward to the present day – I get most of my business LEADS from LinkedIn by going through my daily PACES. So please read first of my 5 parts series. which I call my Pains, Prescriptions and Pills. Love to hear your views.
If you are interested in getting step by step online video training then checkout our online offers at www.solomoitacademy.com
I can be contacted via email email@example.com or call us on +61288506101
LinkedIn Online Video Training programmes that arm you with the right Social Business tools for smarter online personal and company branding
Logan Nathan's insight:
LinkedIn has quickly become the go-to place for both personal and professional branding. Having an online presence is no longer optional as Google has become the tool of choice for finding information on specific people. LinkedIn allows its users to control one of the top search results for their name but does not provide training on how to leverage this for effective personal and professional branding.
Solomoit Academy was established to fill this need and help equip its customers for today’s business environment.
With a membership base of over 230+ million professionals, LinkedIn is also synonymous with online business networking. It is a well known fact that traditional business networking plays an important role in establishing valuable connections, and networking events continue to be popular among the business fraternity. However LinkedIn has added a whole new dimension to the meaning of networking, by successfully migrating the concept of traditional business networking to an online platform. Time-poor business professionals now have global access to a network of peers and industry leaders on their desktops and mobile devices.
For jobseekers and employers, LinkedIn is a viable alternative to online sites such as SEEK and MyCareer, as is evident from the increasing number of job ads posted by leading multinationals and local businesses.
For more information call us on +61288506101 or email us firstname.lastname@example.org
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