Why do you need a blueprint to create your personal or company SlideShare profile? It’s like anything else that you build, whether it’s a house or an inbound marketing strategy. You need to build the foundation correctly, so all other activity is smooth, working and excels.
With nearly 60% of businesses practicing inbound marketing and inbound marketing growing by 50% for the third year in a row (Source: HubSpot), you might be able to infer that inbound marketing ‘thing’ is not going away!
There are many ways to activate an inbound marketing strategy. In my opinion, SlideShare is the next ‘big platform’ that will drive inbound marketing success for B2B and B2C. My opinion is based on the research and statements from ComScore (May, 2013), where they report that over 50 million unique people visit SlideShare monthly. These visitors include more small business owners and C-level executives on average than any other social network!
Via Anita Windisman