I don't know about you guys but I have a hard time networking. This site gives great tips on how to do just that. To think a simple business card can do wonders for your networking skills. Awesome tip!
Nearly one in five reps have used the social media site to generate new revenue.
The composition of contacts varied greatly between Enthusiasts and Casuals. About 30% of Enthusiasts' contacts were with existing clients, compared to only 5% for Casuals. Over 85% of Enthusiasts indicated they use their LinkedIn account to engage prospective customers during the sales process, while only 20% of Casuals did. Twenty percent of Enthusiasts contacts were prospective customers, on average, whereas it was less than 4% for Casuals.
Every Enthusiast and nearly half of Casuals use LinkedIn to find out who they should contact in order to secure customer meetings. Over 90% of Enthusiasts and 65% of Casuals use LinkedIn prior to customer meetings to find out more about the people they will meet. Specifically, they are interested in where they have worked in the past and who they might know in common. Both groups also use LinkedIn extensively to verify a person's title. About 55% of Enthusiasts and 10% of Casuals use LinkedIn to research their competition.
Account Prospecting Less than 15% of Enthusiasts and none of the Casuals ever reported making an unsolicited initial customer contact directly through a LinkedIn invitation. Nearly all salespeople commented they were fearful this would be perceived negatively by the prospective client. Instead, over 85% of Enthusiasts and 50% of Casuals indicated they would use LinkedIn to ensure they were contacting the right person but make first contact via email. The majority of both Enthusiasts and Casuals indicated their companies supplied better prospecting tools than LinkedIn. Overall, LinkedIn was rated as a prospecting tool by Enthusiasts at 3.8 and 2.1 by Casuals.
Use of Groups
On average, Enthusiasts belong to 12 groups and Casuals to four. Both Enthusiasts and Casuals indicated their main purposes for joining groups was to keep in touch with colleagues they worked with in the past, follow companies of interest, and to improve industry related knowledge or sales-skills. No one indicated they had generated an initial customer meeting based upon a group membership.
Existing Client Communication
Seventy percent of Enthusiasts and 18% of Casuals reported they had used LinkedIn to keep existing customers informed about their company's offerings. Those who did used LinkedIn to send short messages that contained links to press releases, white papers, analyst reports, product announcements, and company produced videos. However, both groups overwhelmingly preferred to use e-mail to stay in touch with existing clients.
Ileane Smith published another tutorial on Scoop.it, this time focusing on blog export capabilities: "Scoopit is a hot new curation tool that I mentioned in a previous video. You can add Scoopit to page on your WordPress or Blogger blog with these simple instructions. This is a response to a question that came in through Speak Pipe from Bart Nash from BartNash.com."
Tucked behind your professional, yet pretty, profile picture, the descriptions of all your past jobs, and that column of "People You May Know" is a section of LinkedIn that most people have never heard of, let alone seen.
How popular you are on social media sites such as Facebook, LinkedIn and Twitter is becoming increasingly important, as companies now look for well-connected and influential people to bring firepower to their brands.
Nothing incredible is accomplished alone. You need others to help you, and you need to help others. With the right team, you can form a web of connections to make the seemingly impossible practically inevitable.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.