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Rescooped by George Inch from Inbound Digital Marketing with WhiteSpace
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How To Turn Your 'Homepage' Into A Lead Generating 'Landing Page'

How To Turn Your 'Homepage' Into A Lead Generating 'Landing Page' | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
A website homepage commonly gets the bulk of site traffic, so it's crucial for the homepage to convert as much of that traffic into leads.

Via Penny Baldwin French
George Inch's insight:

simple stuff but great

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10 Simple Tips to Double your LinkedIn Connections

10 Simple Tips to Double your LinkedIn Connections | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
George Inch's insight:

Are you on LinkedIn. How well are you using it? Too many people have signed up and are wasting the opportunities available with LinkedIn!!

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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.

According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing. 


Via Kamal Bennani
George Inch's insight:

This demonstartes the inherent power of LinkedIn for business

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sophiedesc's curator insight, October 21, 2013 10:59 AM

Did you know that  64% of all visits to corporate websites from social media sites come from LinkedIn?

And, according to the new study AUDIENCE INSIGHT Q3 2013, it is just the beginning - LinkedIn (and Twitter too) are rising ! 

 

Check out the details here: 

http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf

Rescooped by George Inch from Digital-News on Scoop.it today
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An Inbound Marketing Guide for Social Media

An Inbound Marketing Guide for Social Media | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
A common denominator among all social media networks that have gained traction in recent years is that millions of people are using them to communicate.

Via Thomas Faltin
George Inch's insight:

Social networks also play a key role for inbound marketing. They act as a net that captures the attention of people who may be interested in the content a company is offering.

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Rescooped by George Inch from Inbound Digital Marketing with WhiteSpace
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How To Turn Your 'Homepage' Into A Lead Generating 'Landing Page'

How To Turn Your 'Homepage' Into A Lead Generating 'Landing Page' | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
A website homepage commonly gets the bulk of site traffic, so it's crucial for the homepage to convert as much of that traffic into leads.

Via Penny Baldwin French
George Inch's insight:

simple stuff but great

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Rescooped by George Inch from Web site & Social Media Marketing
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Day 1: Make Money With Email Marketing

Day 1: Make Money With Email Marketing | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

Hi there, My name is Tommy Fetterleigh, and I'm an email marketer, which is just a more specific term for an internet marketer. :) I'd like to take a moment to thank you for taking the time to read...


Via GrupoNeo
George Inch's insight:

add your insight...

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Rescooped by George Inch from Social Media Marketing Strategies
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Tips For Social Media Search Optimization: Now's The Time To Start

Tips For Social Media Search Optimization: Now's The Time To Start | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Successful communication is all about getting the right message in front of the right people at the right time.

Via Level343
George Inch's insight:

Great tip!! As you review or draft your social media strategy and processes, don’t forget to include search engine optimization for social search.

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Level343's curator insight, June 11, 2013 5:44 PM

Nice post by Sean Carlos, 

User Behavior Will Change Gradually, Get Ahead Of The Curve Now

For most social media users, Google is synonymous with search, and I don’t expect that to change soon. Yet, people are already searching social networks for other people (e.g., Facebook, LinkedIn) and topics (e.g., hashtags on Twitter).

Rescooped by George Inch from Linkedin (Training Classes)
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How LinkedIn's three newest features can work for you - PCWorld

How LinkedIn's three newest features can work for you - PCWorld | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

How LinkedIn's three newest features can work for you PCWorld LinkedIn has been busy lately, issuing a number of updates and new features to its platform.


Via Rui Pedro Caramez
George Inch's insight:

Keeping up with LinkedIn

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Rescooped by George Inch from Social Media B2B Marketing
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What Not to Do in Social B2B Marketing

What Not to Do in Social B2B Marketing | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

"Not every company in the industrial sector should be involved in B2B social media marketing."

 

"Here are some of the biggest reasons a company should by-pass this marketing channel:"

 

No Budget

No Dedicated Person

No Sizeable Market

No Way to Access Decision Makers

No Time for Long Term Business Development

No Strategy or Plan

 

by Kerry O'Malley


Via GrupoNeo, Ken Jondahl
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Ken Jondahl's curator insight, June 9, 2013 7:09 AM

Straight forward advise from Kerry on what not to do and various reasons to stay away from B2B social marketing for certain companies.

 

Let's face it, in the B2B world, if your prospects/customers are not active in a "bussiness manner" on social sites, neither should you. Experts say just listen in. Not so easy. Yet the other day I found a tool which makes the qwest of what to listen for and where much easier.

 

Granted, you can go down into the advanced search features of Google and do most of what this search engine is made to do. Me, I prefer not to reinvent the wheel.

 

Providing you know the key words which are important during the discovery phase of the buy-sell cycle for your products, consider this tool to listen in. Knowing what your market/industry is discussing via social sites will help you decide what effort and resources should be allocated towards social marketing. 

 

It is built to allow you to easily configure which social sites you want to listen in on and which keywords, plus other advanced search features such as timing of posts. The tool accesses all of the major social sites, including FB.

www.socialmention.com

George Inch's curator insight, June 15, 2013 3:44 AM

There is always a reason for NOT doing it!!

Rescooped by George Inch from Social Media Marketing Strategies
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Tips For Social Media Search Optimization: Now's The Time To Start

Tips For Social Media Search Optimization: Now's The Time To Start | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Successful communication is all about getting the right message in front of the right people at the right time.

Via Level343
more...
Level343's curator insight, June 11, 2013 5:44 PM

Nice post by Sean Carlos, 

User Behavior Will Change Gradually, Get Ahead Of The Curve Now

For most social media users, Google is synonymous with search, and I don’t expect that to change soon. Yet, people are already searching social networks for other people (e.g., Facebook, LinkedIn) and topics (e.g., hashtags on Twitter).

George Inch's curator insight, June 15, 2013 3:47 AM

Great tip!! As you review or draft your social media strategy and processes, don’t forget to include search engine optimization for social search.

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Small Biz Owners Say LinkedIn Offers Them More Potential Than Facebook, Twitter

Small Biz Owners Say LinkedIn Offers Them More Potential Than Facebook, Twitter | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
A survey of small business owners by the Wall Street Journal and Vistage International has found that LinkedIn is not only the most commonly used social media tool by small
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The Marketer's Guide to Proper Social Media Etiquette

The Marketer's Guide to Proper Social Media Etiquette | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Follow this etiquette on social media, lest you're an example of (RT @coxbusiness: The Marketer's Guide to Proper Social Media Etiquette http://t.co/z36wheRJNZ)...
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LinkedIn Contacts

LinkedIn Contacts | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

Introducing the new LinkedIn Contacts, a smarter way to stay in touch. (Introducing the new LinkedIn Contacts, a smarter way to stay in touch.

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Rescooped by George Inch from Social media and Marketing Spyglass Measurement and Analytics
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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

The Ultimate Glossary: 120 Social Media Marketing Terms Explained | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
New social media applications launch every day and existing applications continue to evolve and add new features.

Via Martin Hombre Hormiga
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How to Use Twitter Ads for More Exposure, Leads and Sales

How to Use Twitter Ads for More Exposure, Leads and Sales | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
George Inch's insight:

Great advice for business to consumer

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Rescooped by George Inch from Digital-News on Scoop.it today
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How to Outsource Your Social Media Strategy WITHOUT Sacrificing Quality

How to Outsource Your Social Media Strategy WITHOUT Sacrificing Quality | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Social Media is one of the best ways to grow your online community. Having time to actually manage the social media yourself, on the other hand, is another matter entirely.

Via Thomas Faltin
George Inch's insight:

Building a strong following on social media networks is a great way to keep clients informed about deals and get them excited about new products or services.

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Rescooped by George Inch from The Marketing Technology Alert
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21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingAutomationAlert | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
In this infographic from the folks at Social Metrics Pro, discover 21 rules to follow if you are doing social media marketing.

 

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via iNeoMarketing
George Inch's insight:

Great advice for the beginner or even not so beginner!!

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iNeoMarketing's curator insight, October 6, 2013 6:57 PM

If you're serious about social, it is either a FT staffer or it's outsourced.


Thomas Faltin's curator insight, October 7, 2013 7:02 AM

21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingA...

Rescooped by George Inch from Web site & Social Media Marketing
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Successful Facebook Business Page Top 10 Tips | Social Media Today

Successful Facebook Business Page Top 10 Tips | Social Media Today | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Here are 10 tips you can use to run a successful Facebook Business Page.

Via GrupoNeo
George Inch's insight:

add your insight...

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Rescooped by George Inch from Web site & Social Media Marketing
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E-mail is crushing Facebook, Twitter for selling stuff online

E-mail is crushing Facebook, Twitter for selling stuff online | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

In past four years, online retailers have quadrupled rate of customers acquired through e-mail. (#SEO still dominating. http://t.co/njd2eAM6a3)


Via GrupoNeo
George Inch's insight:

add your insight...

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Rescooped by George Inch from Social Media B2B Marketing
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What Not to Do in Social B2B Marketing

What Not to Do in Social B2B Marketing | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

"Not every company in the industrial sector should be involved in B2B social media marketing."

 

"Here are some of the biggest reasons a company should by-pass this marketing channel:"

 

No Budget

No Dedicated Person

No Sizeable Market

No Way to Access Decision Makers

No Time for Long Term Business Development

No Strategy or Plan

 

by Kerry O'Malley


Via GrupoNeo, Ken Jondahl
George Inch's insight:

There is always a reason for NOT doing it!!

more...
Ken Jondahl's curator insight, June 9, 2013 7:09 AM

Straight forward advise from Kerry on what not to do and various reasons to stay away from B2B social marketing for certain companies.

 

Let's face it, in the B2B world, if your prospects/customers are not active in a "bussiness manner" on social sites, neither should you. Experts say just listen in. Not so easy. Yet the other day I found a tool which makes the qwest of what to listen for and where much easier.

 

Granted, you can go down into the advanced search features of Google and do most of what this search engine is made to do. Me, I prefer not to reinvent the wheel.

 

Providing you know the key words which are important during the discovery phase of the buy-sell cycle for your products, consider this tool to listen in. Knowing what your market/industry is discussing via social sites will help you decide what effort and resources should be allocated towards social marketing. 

 

It is built to allow you to easily configure which social sites you want to listen in on and which keywords, plus other advanced search features such as timing of posts. The tool accesses all of the major social sites, including FB.

www.socialmention.com

Rescooped by George Inch from Linkedin (Training Classes)
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How You Should Be Using LinkedIn -- But Probably Aren't - Entrepreneur

How You Should Be Using LinkedIn -- But Probably Aren't - Entrepreneur | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

Entrepreneur How You Should Be Using LinkedIn -- But Probably Aren't Entrepreneur If you're like me, you hastily set up a LinkedIn page, accepted invitations to connect, and then left your page to wither.


Via Rui Pedro Caramez
George Inch's insight:

Linked, the most powerfulsocial media for B2B

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7 Awesome Tactics for Skyrocketing Conversions from Your Email Marketing Efforts

7 Awesome Tactics for Skyrocketing Conversions from Your Email Marketing Efforts | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it

7 Awesome Tactics for Skyrocketing Conversions from Your Email Marketing Efforts http://t.co/lCsOiGUApP

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LinkedIn Members Who Grow their Networks are 30% More Likely to Find Jobs

LinkedIn Members Who Grow their Networks are 30% More Likely to Find Jobs | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Jorgen SundbergThe original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.
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Is social media the equaliser for small businesses?

James Barnett provides an introduction to the most popular social media website (Is social media the equaliser for small businesses?
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Rescooped by George Inch from Social Media Marketing Strategies
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REPORT: Despite Facebook’s Social Recruiting Growth, LinkedIn Still Dominates

REPORT: Despite Facebook’s Social Recruiting Growth, LinkedIn Still Dominates | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
Despite the growth of social recruiting on Facebook, Bullhorn Reach maintains that LinkedIn still dominates the field, and that Facebook still trails Twitter, as well.

Via Level343
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Level343's curator insight, April 30, 2013 9:11 AM

Could this be true? "Despite the growth of social recruiting on Facebook, Bullhorn Reachmaintains that LinkedIn still dominates the field, and that Facebook still trails Twitter, as well."

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What’s That Mean? Social Media Acronyms

What’s That Mean? Social Media Acronyms | LinkedIn marketing for more more leads, more sales, more and better profit | Scoop.it
George Inch's insight:

Helpful for a beginner!!

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