LinkedIn Marketing Essentials
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LinkedIn Marketing Essentials
If you want to learn about using LinkedIn for marketing these are the essential
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Top 10 Tips from Best LinkedIn Company Pages of 2012

Top 10 Tips from Best LinkedIn Company Pages of 2012 | LinkedIn Marketing Essentials | Scoop.it
A few months ago, we had the pleasure of announcing the Best LinkedIn Company Pages of 2012. Since then, we’ve heard from a lot of you asking for tips on how
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LinkedIn is the Best Social Network for Improving SEO

LinkedIn is the Best Social Network for Improving SEO | LinkedIn Marketing Essentials | Scoop.it
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.
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6 Things You Need to Know About LinkedIn Recommendations

6 Things You Need to Know About LinkedIn Recommendations | LinkedIn Marketing Essentials | Scoop.it

Chas Begley: LinkedIn recommendations can be very useful but if they are not used correctly they can do more harm than good.

 

This post by Linda Cole offers a guide to best practice including:

 

1. Ask For Specific Recommendations

2. Don’t Ask Everyone

3. Don’t Ignore a Request

4. Be Careful About How You Recommend

5. Update Recommendations

6. Say ‘Thank You’

 

You can read it here:

http://goo.gl/U71pF

 

 

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6 Targeting Methods To Reach Your Business Audience Via LinkedIn

6 Targeting Methods To Reach Your Business Audience Via LinkedIn | LinkedIn Marketing Essentials | Scoop.it

Chas Begley: LinkedIn ads are an excellent way to reach business buyers and promote your products and services. 

 

This post by Kate Powell on Search Engine Land goes through the process of placing an ad on LinkedIn concentrating particularly on the issue of audience targeting.

 

The following areas are covered:

Geo-Targeting

Industry Targeting

Company Targeting

Role/Title Targeting

Group Targeting

Demographic Targeting

 

The full post can be found here:

http://goo.gl/awZ1G ;

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Get Organized and Be More Effective on LinkedIn

Get Organized and Be More Effective on LinkedIn | LinkedIn Marketing Essentials | Scoop.it

Chas Begley: As anyone who uses social media knows it can suck up time and not all of it particularly effectively.

 

In this article Viveka Von Rosen outline a process for being more effective on LinkedIn which is grounded in a daily checklist and a calendar for activity on the network. Viv gives plenty of examples of what kinds of activity this may entail. Once these are in place Viv demonstrates that using a scheduler (like Buffer app) can then help your efficiency on the network.

 

Of course this methodology is readily transferable to other social media networks and can considerably boost your efficiency when using social media.


You can read the full article on Viv's blog:
http://goo.gl/FBLMx ;

 

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Turn Your LinkedIn Company Page Into A Sales Magnet

Turn Your LinkedIn Company Page Into A Sales Magnet | LinkedIn Marketing Essentials | Scoop.it

As LinkedIn continues to grow in popularity as a proven social media marketing platform for B2B companies, the LinkedIn company page offering continues to evolve as well with new features for marketers to fully leverage this tool.

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9 Ways to Add LinkedIn to Your Company Website

9 Ways to Add LinkedIn to Your Company Website | LinkedIn Marketing Essentials | Scoop.it
Adding LinkedIn's social features to a company website is a great way to tap into the large-scale recruitment platform. Here are the nine key plugins.
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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | LinkedIn Marketing Essentials | Scoop.it

This useful Hubspot post outlines how 13 brands are optimising LinkedIn company pages to promote their products and services - highly recommended reading

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4 Tips for Creating Your LinkedIn Company Page

4 Tips for Creating Your LinkedIn Company Page | LinkedIn Marketing Essentials | Scoop.it

LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds!

lso, keep in mind that LinkedIn has a more educated and affluent audience than some of the other popular social media sites for business.

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Don't Limit Your Online Marketing to Google: Smart Companies Use LinkedIn to Grow Sales, Membership and Influence

Don't Limit Your Online Marketing to Google: Smart Companies Use LinkedIn to Grow Sales, Membership and Influence | LinkedIn Marketing Essentials | Scoop.it
In addition to Google and Bing, increasingly people are using LinkedIn as their search tool for products and services.
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LinkedIn Follow Button: Companies, Look Who’s Following You Now

LinkedIn Follow Button: Companies, Look Who’s Following You Now | LinkedIn Marketing Essentials | Scoop.it

LinkedIn introCompany follow  

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ROI and Measuring your LinkedIn Presence » Linked Into Business

ROI and Measuring your LinkedIn Presence » Linked Into Business | LinkedIn Marketing Essentials | Scoop.it

Measuring the effectiveness of social media strategies is increasingly important. In this post Viveka Von Rosen gives 12 suggestions on how you can measure your ROI on LinkedIn

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8 Ways Employees Can Improve Your Company’s LinkedIn Presence

8 Ways Employees Can Improve Your Company’s LinkedIn Presence | LinkedIn Marketing Essentials | Scoop.it
Is your company lacking on LinkedIn? Your employees are the secret weapon! These 8 simple tips show how employees can benefit your business on LinkedIn.
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5 Tips for Optimizing Your LinkedIn Company Page

5 Tips for Optimizing Your LinkedIn Company Page | LinkedIn Marketing Essentials | Scoop.it
LinkedIn Company Pages: learn how the new Linkedin layout makes it easier for people to find, follow and engage with your Company Page.
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The rise of LinkedIn’s news feed (And how Twitter made a big dumb mistake)

The rise of LinkedIn’s news feed  (And how Twitter made a big dumb mistake) | LinkedIn Marketing Essentials | Scoop.it
Guest Post With the newfound success of LinkedIn's news feed, Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own&nbs...
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LinkedIn Boot Camp - Infographic

LinkedIn Boot Camp - Infographic | LinkedIn Marketing Essentials | Scoop.it

Chas Begley: This humourous LinkedIn Boot Camp infographic actually contains all the basic advice you need to start using LinkedIn for promoting your business. 

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5 Tips to Build and Grow Your LinkedIn Network

5 Tips to Build and Grow Your LinkedIn Network | LinkedIn Marketing Essentials | Scoop.it

Chas Begley: Stephanie Sammons looks at LinkedIn engagement strategies and activities designed to grow your network.


Stephanie recommends:


1. Frequently and consistently updating your status
2. Constantly looking for connection opportunities
3. Choosing the optimal time for LinkedIn activity
4. Participating in groups
5. Be relevant when sharing

 

The full article can be read here on Social Media Examiner:
http://goo.gl/b0zV4

 

 

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5 Ways to Put LinkedIn to Work for Your Business

5 Ways to Put LinkedIn to Work for Your Business | LinkedIn Marketing Essentials | Scoop.it

With 150 million members, LinkedIn is the Internet’s largest business mixer, and you should work it as such. Assess the room to identify a few key players in your industry and either have one of your connections introduce you or approach them directly.

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LinkedIn Introduces New Marketing Tools

LinkedIn Introduces New Marketing Tools | LinkedIn Marketing Essentials | Scoop.it

LinkedIn is set to launch its Targeted Updates and Follower Statistics, a more robust marketing and analytics tool, to help brands forge a more effective following in a business context.

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12 Most Little Known Tricks to Use On LinkedIn

12 Most Little Known Tricks to Use On LinkedIn | LinkedIn Marketing Essentials | Scoop.it

There are a number of ways you can customise your experience in order to not only achieve your professional goals, but also to get more personally out of LinkedIn.

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5 Reasons LinkedIn’s meteoric rise isn’t about to stop

5 Reasons LinkedIn’s meteoric rise isn’t about to stop | LinkedIn Marketing Essentials | Scoop.it
Amidst the negative sentiment that is flung around about LinkedIn, there are individuals and companies that are deriving substantial benefits as a result of...
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How to use LinkedIn groups to win real profitable business

How to use LinkedIn groups to win real profitable business | LinkedIn Marketing Essentials | Scoop.it
Five great ideas on what to talk about in LinkedIn, so you come across the way you want to. LinkedIn can help you find new prospects and discover more about them before you even think about “selling”.
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Why Should Your Small Business Place The New Follow Company Buttons For LinkedIn On Your Website?

Why Should Your Small Business Place The New Follow Company Buttons For LinkedIn On Your Website? | LinkedIn Marketing Essentials | Scoop.it
Following is a happening trend in the social media game, and LinkedIn is the latest service to throw in its chips.
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5 ways to generate leads via Linkedin

5 ways to generate leads via Linkedin | LinkedIn Marketing Essentials | Scoop.it

Ultimately, the goal of any business focused networking activity is to drive a sale. And what’s the best way to start that process? Here are 5 tips to get the leads flowing in your direction via Linkedin.

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11 LinkedIn Marketing Gems You're Missing Out On

11 LinkedIn Marketing Gems You're Missing Out On | LinkedIn Marketing Essentials | Scoop.it
Discover 11 LinkedIn marketing gems that will transform the way you use the social media network for inbound marketing.
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