Linkedin for Prospecting and Sales
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Rescooped by Bob Etheridge from LinkedIn for Sales Professionals
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Getting started with content marketing on LinkedIn

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

Via Stefano Principato, Miles Austin
Bob Etheridge's insight:

linkedin + Content = success

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Stefano Principato's curator insight, July 4, 2013 3:15 AM

Content marketing is all about  the conversation

Miles Austin's curator insight, July 4, 2013 3:14 PM

Slideshare might be one of the most overlooked capabilities within LinkedIn. Since it was acquired a year or so ago by LinkedIn, it has been a bit off the radar. Take note - this is a BIG traffic source and a great way to get your message out there.

Rescooped by Bob Etheridge from visualizing social media
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Linkedin for Prospecting and Sales | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing