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Why B2B Marketers Are Busting the Company Budget

Why B2B Marketers Are Busting the Company Budget | linkedin | Scoop.it

Infographic: B2B marketers to boost digital, content efforts

SUMMARY: Almost 49% of B2B marketers plan to increase their budgets this year and more than two-thirds will boost digital ad budgets, according to this Ambassador infographic. More than half of B2B marketers will increase search advertising, with 35.5% giving mobile a lift. LinkedIn topped all other social networks as the preferred channel for B2B marketers, 56% of whom plan increased spending on social.

 
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The Most Effective B2B Lead Generation Methods - Profs | #TheMarketingAutomationAlert

The Most Effective B2B Lead Generation Methods - Profs | #TheMarketingAutomationAlert | linkedin | Scoop.it

Key excerpt...

 

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing (email newsletters, websites, search, and blogs), according to a recent report by InsideSales.com.

 

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most effective tool, but it still barely reached above the bottom quartile in marketing method effectiveness.


Via iNeoMarketing
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very cool!!!!!!!!!!!!!

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iNeoMarketing's curator insight, July 29, 2013 7:51 AM

A few thoughts before you go running off changing your complete strategy...

  1. The report was generated by a company that is focused on providing an Inside Sales platform.
  2. The data does not cover the cost per lead.
  3. The majority of the respondents (57%) have a budget under $500K.
  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Gorka Amian from Public Relations & Social Media Insight
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5 Lesser Known Social Networks to Consider for Your Business

5 Lesser Known Social Networks to Consider for Your Business | linkedin | Scoop.it

Social media. We know all about the big networks. Ask anyone to name a social network, and you’ll most likely hear them say, “Facebook” or perhaps, “Twitter.” And if you press them further you might get them to mention YouTube, Google +, or Foursquare, and maybe even LinkedIn.These are the networks that just about everyone knows, and many of us use.

 

If you’re using social media as a part of your online small business or nonprofit presence, those are also the networks you are most likely using to promote your organization. Depending on your goals, and of course your audience, these are the networks that make up your online presence. When I work with clients, these are often the first ones we talk about using, for a variety of reasons.But there are a lot of other networks that are smaller and lesser known that also can be really useful for certain businesses, and add another dimension to your online presence. Here are five that I happen to like, and think have great possibilities....


Via Jeff Domansky
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other social media platforms

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Jeff Domansky's curator insight, July 3, 2013 1:27 PM

Good reminder to think outside the box when it comes to social media.

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Why B2B Marketers Are Busting the Company Budget

Why B2B Marketers Are Busting the Company Budget | linkedin | Scoop.it

Infographic: B2B marketers to boost digital, content efforts

SUMMARY: Almost 49% of B2B marketers plan to increase their budgets this year and more than two-thirds will boost digital ad budgets, according to this Ambassador infographic. More than half of B2B marketers will increase search advertising, with 35.5% giving mobile a lift. LinkedIn topped all other social networks as the preferred channel for B2B marketers, 56% of whom plan increased spending on social.

 
Gorka Amian's insight:

interesting to share with company

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Eight Tips for Creating a Great LinkedIn Business Page - Profs | #TheMarketingAutomationAlert

Eight Tips for Creating a Great LinkedIn Business Page - Profs | #TheMarketingAutomationAlert | linkedin | Scoop.it
Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.

 

Summarized...

 

1. Get your branding right

2. Present your products/services attractively

3. Be seen and heard

4. Attract audience via advertisements

5. Add LinkedIn buttons to your site

6. Make full use of insights: LinkedIn Insights also form an important part of developing your business page. These insights are exhaustive in nature and provide you with a thorough breakdown of impressions per post, user engagement, follower demographics, and so on.

7. Create a LinkedIn group for your company

8. Keep it social and update regularly


Via iNeoMarketing
Gorka Amian's insight:

somewhat vague

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iNeoMarketing's curator insight, August 16, 2013 9:48 AM

I bolded the points that were very important. Don't ignore social media advertising on LinkedIn: it may be an important method to build your audience. And check out LinkedIn Insights. This is directly from LinkedIn:

"Follower Insights: Click the dropdown arrow next to the Edit button to find this link. It shows total followers, impressions, new followers in the last 7 days, etc. It's only visible to Company Page admins."


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Idris Grant's curator insight, August 25, 4:18 PM

Make no mistake:  LinkedIn is both a powerful communications, networking and marketing platform - and a complex one.  When we engage an LSi client and begin assessing the clients social media ecosystem, we often find that their LinkedIn business page (if it even was created in the first place) often is not optimal.


LinkedIn is one of the premier social media properties-every business big or small needs a solid presence on this platform, and is one of the key platforms members of MeYouSocial Academy learn to master right out of the gate.