Why B2B Marketers Are Busting the Company Budget | linkedin | Scoop.it

Infographic: B2B marketers to boost digital, content efforts

SUMMARY: Almost 49% of B2B marketers plan to increase their budgets this year and more than two-thirds will boost digital ad budgets, according to this Ambassador infographic. More than half of B2B marketers will increase search advertising, with 35.5% giving mobile a lift. LinkedIn topped all other social networks as the preferred channel for B2B marketers, 56% of whom plan increased spending on social.