LinkedIn
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Colleen McNamara Solymos from The MarTech Digest
Scoop.it!

How To Measure Your LinkedIn Social Selling Success - MarketingThink by Gerry Moran

How To Measure Your LinkedIn Social Selling Success - MarketingThink by Gerry Moran | LinkedIn | Scoop.it
Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!

 

Conclusion:

Remember to pay attention to the size of your LinkedIn social selling network and cultivate it and nurture it. In addition to its size you need to know what to do with it, so work your engagement opportunities in LinkedIn Groups, status updates and overall brand management.

 


Via marketingIO
more...
marketingIO's curator insight, June 10, 2013 9:00 AM

We enjoy Gerry Moran's blog: one of our favorites. And to us he's a leader in the area of Social Media Marketing. This post offers a significant amount of information beyond the graphic, and we encourage you to click through. Having said that, we are constantly of the mindset regarding measurement success #9 above, and how that is the final arbiter.


  • See the article at marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Peg Corwin's curator insight, June 21, 2013 10:50 AM

They are, in case you can't read them above:


  • "Size of your network
  • Number of new invitations
  • Number of profile views
  • times your profile shows up in search - premium feature?
  • Percentage of target audience profile views - premium feature?
  • Interaction level - likes and comments
  • Number of skill and expertise endorsements
  • Number of recommendations - need at least ten
  • Selling activity success - leads, touches, calls"
Jesper Dalhus's curator insight, July 4, 2014 2:56 AM

Har du lavet dig en LinkedIn strategi? her kan du få en række gode tips til  din LinkedIn Strategi

Rescooped by Colleen McNamara Solymos from The MarTech Digest
Scoop.it!

Build a Highly Targeted Prospect List Using LinkedIn - Jill Konrath

Build a Highly Targeted Prospect List Using LinkedIn - Jill Konrath | LinkedIn | Scoop.it
Top sellers used LinkedIn 3X more than everyone else for building a highly targeted prospect list. Here's an example of how they do it.

 

Key excerpt...

 

I started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. After that I pre-sorted and deduped the information and got my prospect list down to about 250 companies.

 

Next, I used InsideView and my LinkedIn connections to identify the correct people to contact in these companies. I also used InsideView to track trigger events and competitive intelligence about these companies, looking for things that could create potential opportunities for our services.


Via marketingIO
more...
marketingIO's curator insight, June 10, 2013 12:45 PM

It's fairly logical: identify the companies, then identify the contacts within the companies using LinkedIn. But Jill Konrath's point is larger than that: the power of LinkedIn to drive sales.


  • See the article at www.jillkonrath.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Peg Corwin's curator insight, June 18, 2013 9:44 PM

Case study of building of a targeted prospect list, step by step.