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LinkedIn: Do New Offerings Make It the King of B2B?

LinkedIn: Do New Offerings Make It the King of B2B? | Linkedin | Scoop.it

When LinkedIn introduces a new advertising option, as a B2B advertiser, you should pay attention. These two new offerings are some of the most interesting recent introductions for both B2B content marketers and advertisers.

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5 Ways to Create New Prospects in LinkedIn

5 Ways to Create New Prospects in LinkedIn | Linkedin | Scoop.it

B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. But have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn.


1. LinkedIn Answers

Take a look at your 1st level connections that you’d like to develop more, and see if there is a common thread that occurs in their recent activity. Write a LinkedIn Answers question on their challenges, frustrations and roadblocks and invite these connections to respond. Likewise, you should be answering other peoples questions, while mining the connections on your LinkedIn Answers, and Groups.


2. LinkedIn Groups

As mentioned in a previous post, LinkedIn Groups are a great place to see and be seen. It is an opportunity to ask questions, respond to others, and create relationships. Be careful not to get too salesy in your questions or responses. You want to add thought leadership, insight and value to the conversation. If someone is impressed enough with your response or even your question, they can peruse your profile to learn more about your company. Create groups around clusters of people with whom you can relate, add value, and gain trust in order to develop those relationships into prospects. The added bonus of a Group is that you can email members directly on a weekly basis.


3. Introductions

Take a look at your 1st degree connections’ connections. Does anyone look like a potential prospect to you? If you have a great rapport with your 1st level connection, ask them for an introduction to their 1st degree connection (and hence, your 2nd degree connection). Be smart about these requests, and enlighten your connection on how this introduction may be beneficial not only to their connection, but to your connection as well.


4. Recommendations

Look through your updates for anyone your connections might have recommended recently. The person recommended is in the limelight, so why not share the love? Strike while the iron is hot and ask for an introduction to this newly recommended connection.


5. Companies

Say you want to get to the decision maker at a company, but aren’t sure how to get there. Take a look at the company profile and search through the employees. Are you a 1st degree connection with someone there? Can they expand your connections with introduction to other employees in the program? While these people may not be the decision maker, they can be your advocate giving you important company information and insight.


A word of caution: be smart in how you use LinkedIn to prospect. Overdoing blind connection requests or pestering someone with too many introduction requests can work against you in this social media outlet. As my mother always said– and I think this can apply to LinkedIn behavior — treat others as you would have them treat you.

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7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions

7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions | Linkedin | Scoop.it
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Miles Austin's curator insight, February 3, 2014 12:03 PM

REcommendations that can't miss.

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How To Use LinkedIn To Drive Tons of Website Traffic, Get Qualified Leads and Getting Job Offers

Join LinkedInfluence here: http://dindasheev.linkedinfl.hop.clickbank.net How To Use LinkedIn To Drive Tons of Website Traffic, Get Qualified Leads, Network ...

Via Ridwan Revanzya Reyza
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Ridwan Revanzya Reyza's curator insight, August 10, 2013 10:50 AM

How To Use LinkedIn To Drive Tons of Website Traffic, Get Qualified Leads, Network With High-Profile Individuals and Getting Job Offers
Linkedinfluence is an online course on Linkedin. Here's what's inside:
How to market on Linkedin even if you have little or no budget
LinkedIn can be the perfect marketing tool for small businesses independent professionals - if you know what you're doing.

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How small businesses can use 6 LinkedIn marketing tools

How small businesses can use 6 LinkedIn marketing tools | Linkedin | Scoop.it
The online network has features to help users grow business and find new customers.

 

SUMMARY: LinkedIn is a powerful tool for business owners, but not everyone puts the site's built-in marketing tools to good use, Tasha Cunningham writes. Display ads and recommendation ads are a powerful tool, but using unpaid options such as internal mail and simple status updates can also be an effective way to build your brand.

 

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New Broadli App Will Help You Actually Use Your Sprawling LinkedIn Network

New Broadli App Will Help You Actually Use Your Sprawling LinkedIn Network | Linkedin | Scoop.it

Unless you enforce a strict selectivity policy, there's a good chance your LinkedIn network has some significant percentage of complete strangers who may never be able to help you professionally--or who may, and you'd never know it.

 

New mobile app Broadli aims to rein in the perpetual disorganization of professional social networks, helping people find those connections, or connections of connections, who can help them most, and vice versa.

 

Created by New Zealand-born entrepreneur Claudia Batten and Alessandra Lariu, cofounder of global women's digital marketing network SheSays and one of Fast Company's Most Creative People 2010, Broadli is an attempt, says Batten, to "digitize serendipity"--that is, use networks better to increase the chances of connecting with the right person at the right time....


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massimo facchinetti's curator insight, January 27, 2014 3:30 AM

Miracle application, if it works...

Dev's curator insight, January 27, 2014 4:49 AM

wow, top first line is just eyeball grabbing; thank you

Marie Clement's curator insight, January 30, 2014 12:31 PM

This looks really interesting - I am all for visual grouping!