LinkedIn is an insanely useful tool for every working person, not to mention every job-seeker and student. The only unfortunate thing about LinkedIn as a job search tool is that most of what's powerful about LinkedIn as a job-search tool is not obvious to the casual LinkedIn user. If the only thing [...]
Having just downloaded the exceptional Yahoo News Digest, I thought it timely to bring you a round-up of some of the best news apps available on iOS. Because news isn't a premium service like podcasts or other forms of entertainment, I've stuck to free apps. In my personal opinion, the 5 apps I've picked are probably the best 5 available anyway, so...
17 Must-Have Features on Your LinkedIn Profile (Infographic) Entrepreneur This infographic from Maximize Social Business lists 17 features your profile must have if you want to get the most out of LinkedIn.
I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results.
In the last few years, the widespread use of search engines and the growth of social media have changed recruiting in ways that are transparent to most job seekers. Not understanding those technological changes makes job hunting more challenging (and...
A prospect is someone you need to identify, convince, and negotiate for selling your products and services. Depending on your products and services, prospect could either be in the form of an individual, business, company, or organization.
5 Ineffective Actions Most Sales Executives Are Taking On LinkedIn By Kristina Jaramillo – Founder of GetLinkedInHelp.com As LinkedIn gives sales professionals direct access to targeted decision makers and influencers, it can be and should be one of the most powerful tools in their arsenal. However, many sales professionals complain that they are not getting an ROI from their LinkedIn efforts. They are making many connections – but they are generating very little leads and sales. There are many reasons for why this is happening including: Poor targeting – They are connecting with anyone that comes their way Having a resume-based LinkedIn profile that does not pique their interest further since it’s not case study driven Only spending 15 to 30 minutes per day on LinkedIn – This does not give you time to make meaningful connections, build a community of key decision makers who have an interest in your area of expertise, nourish relationships and engage in conversations Taking the five actions listed below Ineffective LinkedIn Action #1: Email Scraping Inside one of my LinkedIn groups that I belong to, the CEO of a high tech industry business development firm mentioned he’s using software that scrolls through LinkedIn and extracts the contact information of people who represent his ideal target market. He’s then transporting the information with one click of the mouse to his Salesforce CRM where his sales team can then send personal emails introducing his services. Sounds good in theory right? However, he is “cold emailing” out of the blue. Instead of taking the time to build and maintain relationships with key decision makers by providing value where they want to opt-in for more information and enter his CRM, the CEO is forcing prospects into their funnel. These prospects he’s entering into his database are not even marketing qualified as they have not shown any interest or need. Ineffective LinkedIn Action #2 – Trying to Sell Too Soon Once a connection is made on LinkedIn – or once a prospect joins a LinkedIn community, many sales executives try messaging them with a quick description of their products and/or solutions. They then suggest a phone call to discuss how their company can help their new connection. Most of the time, these messages are ignored. In fact, one sales executive I recently spoke to mentioned that he may get 2 responses for every 100 to 150 emails he sends. Prospects on LinkedIn don’t want to be sold to overtly. In fact a recent, LinkedIn report for the technology industry shows that 75% of IT buyers would be willing to connect with a vendor – but they are hesitant because they don’t want to be inundated with marketing and sales pitches. They want to be educated. They want relevant content that will help them with their challenges so they can make smarter business decisions. Focus first on establishing a relationship and demonstrating your thought leadership and relevance. Then on moving prospects down your sales funnel. Ineffective LinkedIn Action #3: Using LinkedIn Groups As a Place to Distribute Your Newsfeed Many sales executives are taking advantage of LinkedIn groups. They’re using these groups for prospecting – but also as a place to get wide exposure with targeted audiences as you can easily share content. But, they’re sharing content in an ineffective manner. Before working with my LinkedIn marketing firm, a CEO of a software firm for the recruiting industry had his sales team post content at least 3 to 4 times a week – sometimes more. But they were generating very little traffic and leads from LinkedIn. The sales team was not creating relevant, thought provoking discussions that had context and standalone value. They were simply sharing the first couple lines of the blog post and a link – so there was no engagement. Their links were getting lost in the deluge of wall-to-wall newsfeed-like posts, press releases and promotional content. By creating real conversations and earning the right to get their prospect’s attention and blog visit by sharing valuable insights before linking to his blog, we increased traffic by 3620% in six weeks. Ineffective LinkedIn Action #4 – Becoming Too Much of a Resource Many social media experts tell you to share other people’s content 80% of the time and your content 20%. On LinkedIn, I think it should be reversed. Most sales executives are so focused on curating and sharing other people’s content that they are becoming known as a resource. But, prospects invest in thought leaders. You’re able to put content directly in front of key decision makers – yet you are sharing industry news and other people’s content. Our clients are sharing their case studies and thought leadership information and getting 11.5 times more engagement. Ineffective LinkedIn Action #5 – Focusing Too Much on Gated Content As I mentioned several times throughout this article, your prospects on LinkedIn want a value-added relationship with potential vendors. But they don’t want to jump through hoops and break down gates to get the information that can help them with their business decision. They want you to act like the rest of their network – their peers and established experts – by having a point of view and freely share valuable content. As a marketer myself, I know the importance of landing pages and getting prospects to sign up for white papers, webinars and other offerings. But you need to prove to decision makers that they’ll want to enter the next stage of the relationship. Thank you Kristina! Now, that you know what’s not working on LinkedIn – fix your actions. Let me show you how you can generate more leads and sales using the #1 B2B social media platform. Register for my next “live” online LinkedIn training – http://bit.ly/1bFuIb3 And, check out my guest blogger’s website at http://www.getlinkedinhelp.com
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.