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Social Selling: 5 Ways To Maximize Reach By Sharing Content

Social Selling: 5 Ways To Maximize Reach By Sharing Content | LinkedIn | Scoop.it
Maximizing reach is key to ensuring you get a solid ROI from your social selling strategy. Here are 5 ways to use content to get more exposure on LinkedIn.
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Ten Ways To Use LinkedIn In Your Job Search

Ten Ways To Use LinkedIn In Your Job Search | LinkedIn | Scoop.it
LinkedIn is an insanely useful tool for every working person, not to mention every job-seeker and student. The only unfortunate thing about LinkedIn as a job search tool is that most of what's powerful about LinkedIn as a job-search tool is not obvious to the casual LinkedIn user. If the only thing [...]
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LinkedIn Announces Partner Programs For Sponsored Updates And Content | TechCrunch

LinkedIn Announces Partner Programs For Sponsored Updates And Content | TechCrunch | LinkedIn | Scoop.it
LinkedIn is expanding its content marketing efforts today with the launch of two new types of partnerships — Sponsored Updates Partners and Content..
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Why Linkedin is Using Math to Help You Improve Your Content Marketing

Why Linkedin is Using Math to Help You Improve Your Content Marketing | LinkedIn | Scoop.it
Linkedin rolls out a new Content Marketing Score and recommended content topics to boost effectiveness - and solicit ad dollars from big companies.
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Why Twitter Is LinkedIn’s Secret Weapon For Prospecting

Why Twitter Is LinkedIn’s Secret Weapon For Prospecting | LinkedIn | Scoop.it
If you are using Twitter for business and you’re already on LinkedIn, you'll be amazed at the tricks you can use to have them work together.
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7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve | LinkedIn | Scoop.it
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.
Alice Heiman's insight:

Did you know you should be posting at least 20 times per month on LinkedIn?

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What Social Networks Should You Be On, Pt. 2: LinkedIn

What Social Networks Should You Be On, Pt. 2: LinkedIn | LinkedIn | Scoop.it
Cameron Uganec answers the question "what social networks should you be on?" This edition focuses on LinkedIn.
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LinkedIn Shows You Who Visits Your Profile — and Then Some

LinkedIn Shows You Who Visits Your Profile — and Then Some | LinkedIn | Scoop.it
LinkedIn updated the "who's viewed your profile" section of its platform on Monday, adding personalized tips for how users can generate more profile views.
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Best news apps: LinkedIn Pulse, Yahoo News Digest and more…

Best news apps: LinkedIn Pulse, Yahoo News Digest and more… | LinkedIn | Scoop.it
Having just downloaded the exceptional Yahoo News Digest, I thought it timely to bring you a round-up of some of the best news apps available on iOS. Because news isn't a premium service like podcasts or other forms of entertainment, I've stuck to free apps. In my personal opinion, the 5 apps I've picked are probably the best 5 available anyway, so...
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17 Must-Have Features on Your LinkedIn Profile (Infographic) - Entrepreneur

17 Must-Have Features on Your LinkedIn Profile (Infographic) - Entrepreneur | LinkedIn | Scoop.it
17 Must-Have Features on Your LinkedIn Profile (Infographic)
Entrepreneur
This infographic from Maximize Social Business lists 17 features your profile must have if you want to get the most out of LinkedIn.
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Bart van Maanen's curator insight, March 16, 2014 10:43 AM

Rijke infografiek met tips om je LinkedIn profiel te verbeteren. Regelmatig kom ik mensen tegen die bijvoorbeeld geen contact informatie hebben. Het lijkt me toch de bedoeling dat je met mensen in contact kan komen, nietwaar. Bij LinkedIn moet je wel even bekijken waar je doet, want de normale contactbox is alleen zichtbaar voor mensen in je netwerk. En daar ben je al mee gelinkt.

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Ready to Be a LinkedIn Influencer Yet? | Social Media Today

Ready to Be a LinkedIn Influencer Yet? | Social Media Today | LinkedIn | Scoop.it
LinkedIn has opened up its publisher platform to its users. And you should be very excited as a marketer.
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If Content Is King, Then LinkedIn May Be The New Kingdom - Business 2 Community

If Content Is King, Then LinkedIn May Be The New Kingdom - Business 2 Community | LinkedIn | Scoop.it
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7 LinkedIn Stats to Improve Your Marketing Strategy

7 LinkedIn Stats to Improve Your Marketing Strategy | LinkedIn | Scoop.it
Though LinkedIn isn’t analyzed in the same detail as Facebook/Twitter, there are still some stats that can help improve your LinkedIn marketing strategy.
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LinkedIn Apps You Should Be Using but Aren’t

LinkedIn Apps You Should Be Using but Aren’t | LinkedIn | Scoop.it
Useful LinkedIn apps that you may not have been aware of.
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7 Ways To Grow Your Business With Linkedin

7 Ways To Grow Your Business With Linkedin | LinkedIn | Scoop.it
LinkedIn is fast becoming a publisher, super connector, economic data specialist and mobile first company. It's time to grow your business with LinkedIn...
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LinkedIn Company Pages | Social Media Today

LinkedIn Company Pages | Social Media Today | LinkedIn | Scoop.it
I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results.
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LinkedIn's Content Publishing Flood: 4 Tips for Staying Afloat

LinkedIn's Content Publishing Flood: 4 Tips for Staying Afloat | LinkedIn | Scoop.it
LinkedIn's Influencer program promises great opportunity and exposure for thought leaders. However, if the quality of discussion in many LinkedIn groups is an indication, the platform may soon have...
Alice Heiman's insight:

Great article! #3 is a really useful tip.

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To Land a Job, Know How Employers Use Technology to Hire

To Land a Job, Know How Employers Use Technology to Hire | LinkedIn | Scoop.it
In the last few years, the widespread use of search engines and the growth of social media have changed recruiting in ways that are transparent to most job seekers. Not understanding those technological changes makes job hunting more challenging (and...
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LinkedIn’s Publishing Platform: Pros, Cons and Generating more Content

LinkedIn’s Publishing Platform: Pros, Cons and Generating more Content | LinkedIn | Scoop.it
LinkedIn has launched its own publishing platform, should you consider producing more content? Many people use Google+ and Facebook to write posts
Alice Heiman's insight:

Great article on the new features on #LinkedIn. What do you think?

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LinkedIn Profile Tips | Social Media Today

LinkedIn Profile Tips | Social Media Today | LinkedIn | Scoop.it
Building on an earlier post, this piece describes seven LinkedIn enhancement tasks that can be tackled in one sitting or over several sessions.
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LinkedIn Shows You Who Visits Your Profile — and Then Some

LinkedIn Shows You Who Visits Your Profile — and Then Some | LinkedIn | Scoop.it
LinkedIn updated the "who's viewed your profile" section of its platform on Monday, adding personalized tips for how users can generate more profile views.
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How Recruiters are Using Social Media | Visual.ly

How Recruiters are Using Social Media | Visual.ly | LinkedIn | Scoop.it
Take a look at the differences in how recruiters use the “Top 3” social networking sites: Twitter, Facebook, and LinkedIn. Social media is making
Alice Heiman's insight:

Really interesting Infographic!

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Ways To Prospect New Customers Through Linkedin

Ways To Prospect New Customers Through Linkedin | LinkedIn | Scoop.it

A prospect is someone you need to identify, convince, and negotiate for selling your products and services. Depending on your products and services, prospect could either be in the form of an individual, business, company, or organization.

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5 Ineffective Actions Most Sales Executives Are Taking On LinkedIn

5 Ineffective Actions Most Sales Executives Are Taking On LinkedIn | LinkedIn | Scoop.it
5 Ineffective Actions Most Sales Executives Are Taking On LinkedIn By Kristina Jaramillo – Founder of GetLinkedInHelp.com As LinkedIn gives sales professionals direct access to targeted decision makers and influencers, it can be and should be one of the most powerful tools in their arsenal. However, many sales professionals complain that they are not getting an ROI from their LinkedIn efforts.  They are making many connections – but they are generating very little leads and sales. There are many reasons for why this is happening including: Poor targeting – They are connecting with anyone that comes their way Having a resume-based LinkedIn profile that does not pique their interest further since it’s not case study driven Only spending 15 to 30 minutes per day on LinkedIn – This does not give you time to make meaningful connections, build a community of key decision makers who have an interest in your area of expertise, nourish relationships and engage in conversations Taking the five actions listed below   Ineffective LinkedIn Action #1: Email Scraping Inside one of my LinkedIn groups that I belong to, the CEO of a high tech industry business development firm mentioned he’s using software that scrolls through LinkedIn and extracts the contact information of people who represent his ideal target market. He’s then transporting the information with one click of the mouse to his Salesforce CRM where his sales team can then send personal emails introducing his services. Sounds good in theory right? However, he is “cold emailing” out of the blue. Instead of taking the time to build and maintain relationships with key decision makers by providing value where they want to opt-in for more information and enter his CRM, the CEO is forcing prospects into their funnel.   These prospects he’s entering into his database are not even marketing qualified as they have not shown any interest or need. Ineffective LinkedIn Action #2 – Trying to Sell Too Soon Once a connection is made on LinkedIn – or once a prospect joins a LinkedIn community, many sales executives try messaging them with a quick description of their products and/or solutions. They then suggest a phone call to discuss how their company can help their new connection. Most of the time, these messages are ignored. In fact, one sales executive I recently spoke to mentioned that he may get 2 responses for every 100 to 150 emails he sends. Prospects on LinkedIn don’t want to be sold to overtly. In fact a recent, LinkedIn report for the technology  industry shows that 75% of IT buyers would be willing to connect  with a vendor – but they are hesitant because they don’t want to be inundated with marketing  and sales pitches.  They want to be educated. They want relevant content that will help them with their challenges so they can make smarter business decisions. Focus first on establishing a relationship and demonstrating your thought leadership and relevance. Then on moving prospects down your sales funnel. Ineffective LinkedIn Action #3:  Using LinkedIn Groups As a Place to Distribute Your Newsfeed   Many sales executives are taking advantage of LinkedIn groups. They’re using these groups for prospecting – but also as a place to get wide exposure with targeted audiences as you can easily share content. But, they’re sharing content in an ineffective manner. Before working with my LinkedIn marketing firm, a CEO of a software firm for the recruiting industry had his sales team post content at least 3 to 4 times a week – sometimes more.  But they were generating very little traffic and leads from LinkedIn. The sales team was not creating relevant, thought provoking discussions that had context and standalone value. They were simply sharing the first couple lines of the blog post and a link – so there was no engagement.  Their links were getting lost in the deluge of wall-to-wall newsfeed-like posts, press releases and promotional content. By creating real conversations and earning the right to get their prospect’s attention and blog visit by sharing valuable insights before linking to his blog, we increased traffic by 3620% in six weeks. Ineffective LinkedIn Action #4  – Becoming Too Much of a Resource                       Many social media experts tell you to share other people’s content 80% of the time and your content 20%. On LinkedIn, I think it should be reversed. Most sales executives are so focused on curating and sharing other people’s content that they are becoming known as a resource. But, prospects invest in thought leaders. You’re able to put content directly in front of key decision makers – yet you are sharing industry news and other people’s content. Our clients are sharing their case studies and thought leadership information and getting 11.5 times more engagement. Ineffective LinkedIn Action #5 – Focusing Too Much on Gated Content As I mentioned several times throughout this article, your prospects on LinkedIn want a value-added relationship with potential vendors.  But they don’t want to jump through hoops and break down gates to get the information that can help them with their business decision. They want you to act like the rest of their network – their peers and established experts – by having a point of view and freely share valuable content. As a marketer myself, I know the importance of landing pages and getting prospects to sign up for white papers, webinars  and other offerings. But you need to prove to decision makers that they’ll want to enter the next stage of the relationship. Thank you Kristina! Now, that you know what’s not working on LinkedIn – fix your actions. Let me show you how you can generate more leads and sales using the #1 B2B social media platform.  Register for my next “live” online LinkedIn training – http://bit.ly/1bFuIb3 And, check out my guest blogger’s website at http://www.getlinkedinhelp.com 
Alice Heiman's insight:

Great Guest blog post from my website www.aliceheiman.com

 

What do you think of these 5 ineffective LinkedIn actions? 

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