LinkedIn is more than just Facebook in a business suit. It’s an online directory of your professional contacts, a self-updating rolodex, a powerful marketingoutlet, a professional search engine, and a searchable depository of industry news and insight.
Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012.
Just when you thought LinkedIn.com was a career site for finding your next job, along comes new, primary research from Jill Konrath and Ardath Albee showing that LinkedIn is now the most important sales tool in a sales rep's arsenal.
Professional social network LinkedIn today is announcing an upgrade to its search features -- one of the first big overhauls that the search function has had in years, with new features including improved autocomplete and suggested phrasing by way...
LinkedIn Makes Pitch For More Consumer Tech Ads MediaPost Communications As LinkedIn continues to ramp up its ad offerings, it's making a bid for more consumer tech advertising with a new survey showing its members are big spenders in the category.
LinkedIn and Facebook have chosen search as their next big project.
Barbara Kocot-Ilka's insight:
Have you ever thought about LinkedIn and Facebook as competitors? I mean, I have accounts on both services, but they serve different purposes. LinkedIn is public and strictly professional. Facebook is hidden, strictly private and I use it to contact people I know very well and to follow some topics I treat as a hobby. So, is it really necessary to ask question:"Facebook Vs. LinkedIn: who has more staying power?". I think, it's not.
It’s a great feeling when you are acknowledged for your hard work, especially when the acknowledgement comes from your peers. So when LinkedIn added an endorsement feature last year, a good number of my freelance colleagues went bananas.