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Rescooped by Barbara Kocot-Ilka from Everything Marketing You Can Think Of
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25 Things that Make You Look Dumb on LinkedIn

25 Things that Make You Look Dumb on LinkedIn | LinkedIn - news, tips, tricks, ??? | Scoop.it
LinkedIn is one of those social networks you may feel a bit unsure about. You might even be asking yourself, "How can this site help me grow my smal

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, July 24, 2013 11:05 AM

Good tips about LinkedIn by Leanne Kennis (of Constant Contact).

Rescooped by Barbara Kocot-Ilka from The Marketing Technology Alert
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How to Boost Engagement on Your LinkedIn Company Page | Social Media Examiner

How to Boost Engagement on Your LinkedIn Company Page | Social Media Examiner | LinkedIn - news, tips, tricks, ??? | Scoop.it
LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.

 

Summarized...

 

Here are five simple ways to boost engagement with your LinkedIn followers.

#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers

#2: Post Status Updates Often (Especially Every Morning)

#3: Add Pictures, Files, Questions, Links and Contests in Status Updates

#4: Promote Your LinkedIn Company Page Badge and Product Recommendations on Your Website

#5: Use LinkedIn Recommendation Ads


Via iNeoMarketing
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iNeoMarketing's curator insight, April 18, 2013 5:42 AM

These are great tips to improve your Company's LinkedIn presence. You'll want to click through for the deeper description and examples.


  • See the article at www.socialmediaexaminer.com
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Ana Quillinan's curator insight, April 29, 2013 9:23 AM

There's no better resource to know who you know (or should know) and what you should know about a company than LinkedIn's Company profiles. With LinkedIn continuously improving the functionality, it's no wonder 50% of people say they are more likely to buy form a brand they engage with on LinkedIn. It's critical that companies pay attention and adapt to the passive potential clients or customers that are searching for them on LinkedIn. Huge missed opportunities if they've not been at least personalized their profile and instructed employees to associate with their account - especially senior management. Plus, imagine the simplicity of having the company initiate a social good or trend-watch post that engages their followers -- and gets SHARED by all their client-facing employees as a matter of course.

Rescooped by Barbara Kocot-Ilka from E-Learning and Online Teaching
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LinkedIn: The Beginner's Guide

LinkedIn: The Beginner's Guide | LinkedIn - news, tips, tricks, ??? | Scoop.it
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.

Via reuvenwerber, Dennis T OConnor
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Dennis T OConnor's curator insight, March 4, 2013 1:06 PM

Thanks to Reven Werber for scooping this article. If you're going to work in the 21st century, LinkedIn is THE social network to use. 

Syed Amjad Ali's comment, March 4, 2013 9:11 PM
Liked it, thanks
http://www.elearningserv.com/blog/mobile-learning-training
Martin (Marty) Smith's curator insight, March 12, 2013 9:28 PM

Oh good, another social net to learn (lol). 

Rescooped by Barbara Kocot-Ilka from LinkedIn Marketing Strategy
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How LinkedIn Is Crowdsourcing YOU

How LinkedIn Is Crowdsourcing YOU | LinkedIn - news, tips, tricks, ??? | Scoop.it

When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.

 

Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.


Via Martin (Marty) Smith, Noland Hoshino
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LinkedIn Getting More Serious About In-Stream Ads, Mobile

LinkedIn Getting More Serious About In-Stream Ads, Mobile | LinkedIn - news, tips, tricks, ??? | Scoop.it

LinkedIn tests new platforms for Marketing Solutions

SUMMARY: LinkedIn's Marketing Solutions division almost doubled its active advertisers and increased earnings 68% to $83.2 million in the fourth quarter year-over-year, the business social network reports. The growth comes from initiatives with brands such as Citi's Professional Women’s Network and Capital One's Jet: The Business Traveler Network, but the network is currently testing content marketing outside the network with GE, Xerox, The Economist and BlackBerry. "The potentially larger opportunity [than tablets] is smartphones by virtue of the inventory generated there," says CEO Jeff Weiner.

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5 LinkedIn Group B2B Content Marketing Tips

5 LinkedIn Group B2B Content Marketing Tips | LinkedIn - news, tips, tricks, ??? | Scoop.it
To start a LinkedIn group — or raise the profile of a group you already have — try these 5 B2B content marketing tips to drive traffic and increase engagement.
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Rescooped by Barbara Kocot-Ilka from The Marketing Technology Alert
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DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities | MarketingSherpa

DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities | MarketingSherpa | LinkedIn - news, tips, tricks, ??? | Scoop.it

Summary...

 

The topic for this B2B social media case study is familiar: LinkedIn. The overall strategy and goal are also familiar: Use third-party validation from customers for thought leadership and brand awareness, and build an online community around a specific target audience.

 

The twist comes in the actual channel used to execute this campaign. DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers. Read on to learn the results of this marketing effort.


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iNeoMarketing's curator insight, May 17, 2013 5:15 AM

A different approach to using email marketing to drive registrants. What we don't know from the article's results is if it compares favorably to other webinar registration drives, i.e., this one drove 3.5% conversions, but what were past registration rates? May be worthy of testing.


Rescooped by Barbara Kocot-Ilka from The Marketing Technology Alert
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LinkedIn Aims to Become Premier Hub for Content Marketing - The Content Strategist

LinkedIn Aims to Become Premier Hub for Content Marketing - The Content Strategist | LinkedIn - news, tips, tricks, ??? | Scoop.it
LinkedIn wants to help B2B content marketers tackle their distribution challenges.

 

Excerpt...

 

But B2B marketers trying to reach a very specific type of professional face a serious challenge. LinkedIn wants to help B2B content marketers tackle that challenge head on.

 

“One of the things that we’re increasingly focused on in 2013 is going to be the opportunity to support content marketing,” LinkedIn CEO Jeff Weiner declared in a call with investors and analysts last month.


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iNeoMarketing's curator insight, March 12, 2013 1:09 PM

For the B2B Marketer, this is a huge bonus. If LinkedIn can execute on their vision, we can look to LinkedIn as the primary platform to distribute our content.


  • See the article at contently.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Barbara Kocot-Ilka from SocialMedia_me
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How to Use LinkedIn Company Pages | WordStream

How to Use LinkedIn Company Pages | WordStream | LinkedIn - news, tips, tricks, ??? | Scoop.it
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!

Via Manlio Mannozzi, Alessandro Rea
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B2B Lead Generation on LinkedIn

B2B Lead Generation on LinkedIn | LinkedIn - news, tips, tricks, ??? | Scoop.it
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8 tips for supercharging your LinkedIn profile

8 tips for supercharging your LinkedIn profile | LinkedIn - news, tips, tricks, ??? | Scoop.it

How to get more from LinkedIn
SUMMARY: LinkedIn users who want to see better results from the network should start by fine-tuning their profile, Isra Garcia writes. They should also leverage third-party introductions, and be transparent about what they're hoping to get out of every interaction with others. Listing your skills and adapting to the network's profile format will also help users stand out, Garcia writes.

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