When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.
Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.
LinkedIn tests new platforms for Marketing Solutions
SUMMARY: LinkedIn's Marketing Solutions division almost doubled its active advertisers and increased earnings 68% to $83.2 million in the fourth quarter year-over-year, the business social network reports. The growth comes from initiatives with brands such as Citi's Professional Women’s Network and Capital One's Jet: The Business Traveler Network, but the network is currently testing content marketing outside the network with GE, Xerox, The Economist and BlackBerry. "The potentially larger opportunity [than tablets] is smartphones by virtue of the inventory generated there," says CEO Jeff Weiner.
The topic for this B2B social media case study is familiar: LinkedIn. The overall strategy and goal are also familiar: Use third-party validation from customers for thought leadership and brand awareness, and build an online community around a specific target audience.
The twist comes in the actual channel used to execute this campaign. DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers. Read on to learn the results of this marketing effort.
LinkedIn wants to help B2B content marketers tackle their distribution challenges.
But B2B marketers trying to reach a very specific type of professional face a serious challenge. LinkedIn wants to help B2B content marketers tackle that challenge head on.
“One of the things that we’re increasingly focused on in 2013 is going to be the opportunity to support content marketing,” LinkedIn CEO Jeff Weiner declared in a call with investors and analysts last month.
How to get more from LinkedIn SUMMARY: LinkedIn users who want to see better results from the network should start by fine-tuning their profile, Isra Garcia writes. They should also leverage third-party introductions, and be transparent about what they're hoping to get out of every interaction with others. Listing your skills and adapting to the network's profile format will also help users stand out, Garcia writes.