Monitoring what people say about you or your business online is crucial. It helps build relationships, generate leads and protect your reputation. Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.
In this article we outline how to use ‘Mention App’ to monitor the web and social media. It is a very comprehensive and effective tool that is well worth exploring.
My personal experience with mention is very positive. I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention. So the following information is well worth reading!...
When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.
Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.
Learn whether marketers should be automating their Twitter presences, based on some new data around the impact of automated tweets. A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there because they’re famous. But a handful of accounts break this rule.
For example, @OMGFacts has 5.3 million followers, @BreakingNews has 5.2 million, @NoteBook has 4.1 million, @CarrollTrust has 3.8 million, and @WhatTheFFacts has 3.2 million. They don’t belong to previously famous entities, so how did they get so many followers? The answer is automation of high quality content. (Yes, the content still has to be high quality!) All of the non-famous accounts in the first few hundred of the top Twitter users are essentially automated, robotic content distribution services....