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3 Ways Social Media is Revolutionizing the Sales Process

3 Ways Social Media is Revolutionizing the Sales Process | Digital | Scoop.it

There are many people like me who are not shoppers - we're buyers. When buyers find what they like we buy it - no selling is necessary. This often keeps us loyal to the same vendors and stores for ...

For a GUARANTEED Consistent Flow of New Customers, inquire within www.GlobalCEOspace.com  


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Defying the digital #branding odds - #South32 backs inconsistency @kinshipd

Defying the digital #branding odds - #South32 backs inconsistency @kinshipd | Digital | Scoop.it
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The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | Neil Patel

The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | Neil Patel | Digital | Scoop.it
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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Digital | Scoop.it

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.


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Stephen Daniels's curator insight, November 24, 10:28 AM

It extremely important, and increasingly more difficult to try and stay relevant in digital marketing. This article offers some insight to how one can stay relevant like promoting your facebook posts, using social media brand advocates to promote your brand, obtaining positive online reviews, engaging in digital PR and have an outside expert interpret various marketing channels. The most interesting I found were engaging in digital PR and Mobile SEO. Both of these are becoming increasingly important especially with google announcing special ranking features for mobile sites. By using digital PR and getting sites to do a write up on your brand with a link to your site, you can increase your SEO. This can make a huge impact on the amount of traffic your mobile site generates.

George Tsakiris's curator insight, November 24, 11:34 AM

These 6 steps to staying relevant in Digital marketing in 2015 are spot on. I enjoyed this post as it is extremely important in the digital age that we live in. Learning how to market and stay important when thousands of other companies that are competitors are also trying to accomplish the same objective can be relatively hard. 

 

The 6 steps: 

 

Promoted Facebook posts: As Gary Vanerchuk stated in his book, the use of sponsored Facebook posts are incredible. They help you reach your targeted audience as well as demographics and psychographics. 

 

Social Media Brand Advocates - Also known as crowdsourcing, allowing your audience to speak on your behave is something that will be heavily weighted. 

 

Google + Reviews - The use of google plus is underestimated by many companies. When you search the web, the organic results that your company may pull up may be limited to only a certain range unless you have extra additives such as Google + Reviews; In general product reviews are a great source of word of mouth marketing therefore they should be used. 

 

Digital PR: Having someone in your staff dedicated to this is something that was mentioned in this post. The use of digital PR is extremely important and leads into the next way to stay relevant. If your company reaches out to industry specific websites and gets sponsored and ends up linking back to your website, the result of SEO will be incredible. 

 

Mobile SEO - The use of technology is becoming extremely important and relevant, the use of analyzing these metrics will be vital when distinguishing between mobile devices. 

 

Digital Marketing Audit - This last step opens the marketers idea up to having another marketing agency take a look into your company to review your marketing tools and concepts. It opens the companies eyes up and allows them to see what they are doing right and wrong. 

Momentum Factor's curator insight, November 24, 1:23 PM

Like most technology, social media is ever-changing. Here's how to keep your company in the spotlight for 2015! 

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4 Ways Facebook Remarketing Will Improve Your ROI

4 Ways Facebook Remarketing Will Improve Your ROI | Digital | Scoop.it

Have you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.


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Top Trends In Digital Marketing [VIDEO] | SAP

Top Trends In Digital Marketing [VIDEO] | SAP | Digital | Scoop.it

From wearables and Big Data to personalization and multichannel – the digital economy is transforming business and our everyday lives. Innovations in technology enable new business models and companies can’t risk being left behind.

 

We’ve taken a closer look at what the new “digiconomy” means for the future of marketing....


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Jeff Domansky's curator insight, October 15, 3:11 AM

Good read and look at trends in Digital Marketing from SAP.

Anayah Amber's comment, October 15, 6:51 AM
thanks for this sharing
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15 Step Guideline To Create Your 2015 Digital Marketing Strategy

15 Step Guideline To Create Your 2015 Digital Marketing Strategy | Digital | Scoop.it

Malcolm X said "The future belongs to those who prepare for it today". Here is a 15 Step Guideline To Create Your 2015 Digital Marketing Strategy


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Cleveland Seo Guy's curator insight, October 9, 10:09 PM

This is right on point...I really enjoyed this article...Nice Job!

Dan

http://ClevelandSeoGuy.com

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How to Create a Visual Map of Your Twitter Network

How to Create a Visual Map of Your Twitter Network | Digital | Scoop.it

During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.


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Marco Favero's curator insight, September 24, 4:14 PM

aggiungi la tua intuizione ...

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Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off

Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off | Digital | Scoop.it
We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious...
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Types of Shareable Content (And How to Earn Links With Them) - Search Engine People (blog)

Types of Shareable Content (And How to Earn Links With Them) - Search Engine People (blog) | Digital | Scoop.it
Types of Shareable Content (And How to Earn Links With Them)
Search Engine People (blog)
I own a link building firm, so links are my primary concern. Having said .... Using Majestic, this is the backlink report for the review of that album.
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Digital | Scoop.it
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The Huge List of 127 Marketing Tools - TrackMaven

The Huge List of 127 Marketing Tools - TrackMaven | Digital | Scoop.it
Wondering what are the best marketing tools are? We've compiled a huge list of marketing tools and sites for marketers to use.
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Six Links Worthy Of Your Attention #218

Six Links Worthy Of Your Attention #218 | Digital | Scoop.it
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete...
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6 Advanced Steps for Doubling Your Activation Rate

6 Advanced Steps for Doubling Your Activation Rate | Digital | Scoop.it
Activation is one of the most important metrics for any SaaS company. It’s a measure of how many users take a specific action to get value out of a product.
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Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | Digital | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 

 

A very interesting case study to understand how to use your ad dollars in a more efficient way.

 

Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0

 

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Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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The State Of Digital Marketing In 2015

The State Of Digital Marketing In 2015 | Digital | Scoop.it

The digital marketing industry is experiencing a major transformation.

 

The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity.

 

As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience.

 

With marketers and their agencies well underway with planning for the year ahead, here are a few trends that likely will be top of mind in 2015...


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Jeff Domansky's curator insight, December 3, 3:33 AM

Here's a look at what's ahead for social marketing in 2015, starting with big data.

Marco Favero's curator insight, December 3, 10:47 AM

aggiungi la tua intuizione ...

Erika Kettlewell's curator insight, December 4, 3:07 AM

This article is discussing how digital marketing is going to change over 2015 and how it will grow and reshape marketing online. Bigger companies will be using more data and taking care of your online ads may become harder. Ad scams may become more prominent and protecting yourself will become more of a must. 

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A Deeper Look At the Twitter Metrics You Should Be Tracking

A Deeper Look At the Twitter Metrics You Should Be Tracking | Digital | Scoop.it

We look at some overarching goals with correlating metrics pulled from our downloadable guide, Maximize Your Twitter Metrics.


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Sean Lorden's curator insight, November 17, 8:55 PM

This article goes in depth about specific twitter metrics that someone should take into account, and track to ensure that you have a good profile that is engaging to users.  Understanding the language is key so that you can measure stuff you understand such as terminology, hashtags, and other things.  Also you need to take a step back in the sense that social media can be overwhelming with so much going on, and you need to consider your ultimate business objectives and what you are trying to achieve.   Finally, you need to pick the metrics that matter, and you should focus on key metrics that will make your profile more effective.  For example, if you use Twitter for brand awareness and visibility, then tracking followers, mentions, and clicks to the site will be more effective and useful than response time.  In order to maintain social media success, you always need to keep tracking and measuring metrics. 

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In-Person Marketing Becomes Digital… and Event Apps Blaze the Trail - Jocelyn Dave


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How to Gather Intelligence on Your Competitors

How to Gather Intelligence on Your Competitors | Digital | Scoop.it

Tracking the competition is something every e-tailer should do. In addition to helping you better understand your market and industry, tracking competitors can also assist you when generating ideas for marketing campaigns. And it allows you to better differentiate your business from everyone else.

If you’re looking to keep tabs on your competitors, the following tips may help.


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Marco Favero's curator insight, October 15, 8:28 AM

aggiungi la tua intuizione ...

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Every business is a digital business | Simon Wakeman - communications, marketing and digital

Every business is a digital business | Simon Wakeman - communications, marketing and digital | Digital | Scoop.it
A white paper on digital business in 2014 from Accenture.
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How to Find Hidden Social Media Referral Traffic With Google Analytics

How to Find Hidden Social Media Referral Traffic With Google Analytics | Digital | Scoop.it

Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.


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Beets, an Awesome Lunch Box and Social Recommendations from Friends

Beets, an Awesome Lunch Box and Social Recommendations from Friends | Digital | Scoop.it
If you’re wondering what today’s most powerful marketing asset is, wonder no further. It’s social recommendations.
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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.


Via Martin (Marty) Smith
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malek's curator insight, September 2, 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

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New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year | Digital | Scoop.it
Curious about which social networks are driving the best results and what types of content perform the best? Check out this piece.
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10 Influencers On The Future Of Content Marketing - TrackMaven

10 Influencers On The Future Of Content Marketing - TrackMaven | Digital | Scoop.it
What's in store for the future of content marketing? We gathered insights from ten marketing influencers about how content marketing will change in the years to come.
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4 Types of Links: Why You Need Them and How to get Them -

4 Types of Links: Why You Need Them and How to get Them - | Digital | Scoop.it
Link building is a search engine optimisation technique you can use to gain rankings and get more traffic to your website. More sales, more email subscribers and a bigger audience are all perks that often come with more traffic, so link building is a strategy that can bring big benefits to your business. There are …
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