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Infographic: The history of online advertising

Infographic: The history of online advertising | Digital | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
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9Dotstrategies's curator insight, October 3, 2013 4:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 4, 2013 12:54 AM

what's up next?

Lee Werrell's curator insight, October 6, 2013 6:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

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There is No Such Thing As an Offline Business Anymore

There is No Such Thing As an Offline Business Anymore | Digital | Scoop.it
Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business.

Over the last decade, there has been a massive shift in consumer behavior.
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A Google Analytics Setup Checklist

A Google Analytics Setup Checklist | Digital | Scoop.it
In this helpful how-to, columnist Brian Massey explains how to set up your analytics to get the most from your data.

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Inbound + Agile = Nimble Marketing Powerhouse

Inbound + Agile = Nimble Marketing Powerhouse | Digital | Scoop.it
Why adding the agile methodology to your inbound marketing efforts will set you up for success. | Inbound Marketing Agents | 615-600-4790
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The Absolute Beginner's Guide to Google Analytics

The Absolute Beginner's Guide to Google Analytics | Digital | Scoop.it

If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you.


Via Kamal Bennani
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5 Tips to Increase ROI With Marketing Analytics

5 Tips to Increase ROI With Marketing Analytics | Digital | Scoop.it
Rev up your ROI by recognizing distractions and executing differently. Here are five tips to help your business thrive.
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How to Succeed in your International Marketing Efforts

How to Succeed in your International Marketing Efforts | Digital | Scoop.it
Learn how to succeed in an international market with Marketing Zen's tips. What should be addressed to make sure you'll have high engagement overseas?
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30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Digital | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use.

 

In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know....


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How Customer Data Can Improve Your Twitter Feed

How Customer Data Can Improve Your Twitter Feed | Digital | Scoop.it
Personal interaction notes stored in your CRM tell you what your customers most want to know about your company, product, or service (and what they complain about), while their public conversations on social media tell you about their general interests, needs, and who they are connected to

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Peg Corwin's curator insight, March 30, 2015 9:11 AM

Check the case study of Growing Bolder's targeting the boomer marketing.  "The GB social media team tweets out personal stories of triumph, memes featuring older people, and anything they find inspiring and empowering."

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How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday | Digital | Scoop.it
How can we earn links with exact match anchor text without raising red flags? In today's Whiteboard Friday, Rand explains a few ways that might work well for you and your organization.
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Digital | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via marketingIO
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marketingIO's curator insight, March 3, 2015 9:13 PM

I don't know if this is funny or frustrating. How can "Not Sure," in the era of marketing analytics, be the #1 answer? Don't let this be you. If so, watch your budget magically disappear.

Educate Massachusetts's curator insight, March 30, 2015 12:33 AM

The best strategy are to use the ones you enjoy and the forums / / / /places where your niche market "hang-out" 

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Digital | Scoop.it

Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.


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Google Analytics Campaign Tagging: What, How and Why

Google Analytics Campaign Tagging: What, How and Why | Digital | Scoop.it

Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't.


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6 Keys to Digital Success in Attribution Modelling

6 Keys to Digital Success in Attribution Modelling | Digital | Scoop.it
Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...
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Digital Marketing Basics

The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital ma…


Via Stefano Principato, massimo facchinetti
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The Role of Data in the Attention Economy

The Role of Data in the Attention Economy | Digital | Scoop.it

“95% of data is fluff”
The panel divulged that despite the increasing amounts of data available, only 5% is truly valuable. Tony referred to this as the “95 – 5 rule”, and panelist Ben Jankowski of MasterCard, added, “data ages like fish, not wine.” Therefore, it’s not only important for companies to use the right data, it’s about using it as close to real-time as possible, for maximum success.

Start small, aim big
All panelists agreed big data is great, yet it was clear that it is necessary to start small. It is recommended to take a stepped approach, and find success in each step before continuing to the next. Tony went on to explain that in helping customers use data, the first challenge to overcome is reach. Once you have your hands around that, you can focus and improve upon your creative....


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Jeff Domansky's curator insight, September 22, 2015 9:38 PM

Love the quote from Ben Jankowski of MasterCard: “data ages like fish, not wine.” As always, It's not the fish,  it's how you prepare it and serve it that matters.

outlineluge's comment, September 23, 2015 2:52 AM
Its really good :)
s y m's curator insight, September 23, 2015 8:51 AM

Scrap dealer http://scrapvendor.com

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The UK will be first country with more than half of ad spend going on digital, but 56% of online ad impressions are not seen by consumers - Online PR and social media agency - Liberate Media

The UK will be first country with more than half of ad spend going on digital, but 56% of online ad impressions are not seen by consumers - Online PR and social media agency - Liberate Media | Digital | Scoop.it
UK will become the first country in the world with more than half of total ad spend going to digital media.
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Infographic: Key issues retailers face when striving to create product data feeds

Infographic: Key issues retailers face when striving to create product data feeds | Digital | Scoop.it
Infographic showing the key issues that retailers face when striving to create product data feeds to engage with their on-line consumers.
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5 People Focused Social and Data Tools You Should Be Using

5 People Focused Social and Data Tools You Should Be Using | Digital | Scoop.it
I absolutely love people data. In today's day and age, knowing everything about your business--including the people interacting within and beyond it--is of critical importance to your success as a ...
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16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy | Digital | Scoop.it

This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.

 

Read More: http://searchenginewatch.com/sew/how-to/2405970/16-ways-to-reverse-engineer-your-competitors-organic-seo-strategy

 


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Laura@BreezyHill's curator insight, April 29, 2015 9:48 AM

This is really interesting!

Marco Favero's curator insight, April 29, 2015 10:25 AM

aggiungi la tua intuizione ...

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Google Analytics Reports for Conversion Optimization

Google Analytics Reports for Conversion Optimization | Digital | Scoop.it

Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements.

But how do you establish exactly what to test and improve?

Google Analytics can identify conversion uplift opportunities. Google Analytics cannot identify the problem areas. But it can provide the data, which you can interpret and make changes accordingly.

This post aims to list key reports and hidden features in Google Analytics to begin your conversion rate optimization — CRO — efforts.


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Kate Harvey's comment, November 2, 2016 6:55 PM
I've read this post previously and appreciate that it breaks down step-by-step what you should be doing within your Google Analytics account. Thanks for sharing/scooping!
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Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics

Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics | Digital | Scoop.it
Analyze the backlinks of your site by using Backlink Analysis Tool.
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Advanced Content Analysis in Google Analytics

Advanced Content Analysis in Google Analytics | Digital | Scoop.it

With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.


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Marco Favero's curator insight, March 25, 2015 11:35 AM

aggiungi la tua intuizione ...

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A Conversion Optimization Guide for Beginners - Conversioner

A Conversion Optimization Guide for Beginners - Conversioner | Digital | Scoop.it
A conversion optimization guide of the absolute must-dos in any cro process, to help you in achieving your initial conversion rate optimization goals
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6 Important Site Metrics You Need to know

6 Important Site Metrics You Need to know | Digital | Scoop.it

Tracking important site metrics constantly will give you valuable insight on the current status and the direction your website is heading.


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Top 12 Best Digital Marketing Tools For 2015

Top 12 Best Digital Marketing Tools For 2015 | Digital | Scoop.it

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is software and a dashboard foreverything. The question is: which tools are worth the investment and learning curve? Last month we posted the Top 5 Digital Marketing Trends for 2015, so today we are sharing with you our top 12 favorite marketing tools....


Via Jeff Domansky
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Samuel Pavin's curator insight, February 9, 2015 1:50 AM

Lost in digital ? Here is a good view of your customer and the tools to reach him/them. 

Marco Favero's curator insight, February 9, 2015 4:49 AM

aggiungi la tua intuizione ...

Moustan Saifoudine's curator insight, February 13, 2015 3:00 AM

Useful Tools !