Digital
Follow
222 views | +0 today
 
Scooped by SocialEvolutionism
onto Digital
Scoop.it!

New Rules for SEO - SBWire (press release)

New Rules for SEO
SBWire (press release)
However, if you are honest with yourself and do a bit of research, then you will probably realize that some of your backlinks aren't as authentic as you originally thought.
more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Rescooped by SocialEvolutionism from SEO and Social Media Marketing
Scoop.it!

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy | Digital | Scoop.it

This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.

 

Read More: http://searchenginewatch.com/sew/how-to/2405970/16-ways-to-reverse-engineer-your-competitors-organic-seo-strategy

 


Via Antonino Militello
more...
Laura@BreezyHill's curator insight, April 29, 9:48 AM

This is really interesting!

Marco Favero's curator insight, April 29, 10:25 AM

aggiungi la tua intuizione ...

Mr Branson's curator insight, April 29, 5:40 PM

http://www.infogurushop.com

Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Google Analytics Reports for Conversion Optimization

Google Analytics Reports for Conversion Optimization | Digital | Scoop.it

Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements.

But how do you establish exactly what to test and improve?

Google Analytics can identify conversion uplift opportunities. Google Analytics cannot identify the problem areas. But it can provide the data, which you can interpret and make changes accordingly.

This post aims to list key reports and hidden features in Google Analytics to begin your conversion rate optimization — CRO — efforts.


Via Kamal Bennani
more...
Scooped by SocialEvolutionism
Scoop.it!

Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics

Backlink Analyzer - Backlink Analysis Tool - Free SEO Tools - Web SEO Analytics | Digital | Scoop.it
Analyze the backlinks of your site by using Backlink Analysis Tool.
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Advanced Content Analysis in Google Analytics

Advanced Content Analysis in Google Analytics | Digital | Scoop.it

With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.


Via Kamal Bennani
more...
Marco Favero's curator insight, March 25, 11:35 AM

aggiungi la tua intuizione ...

Scooped by SocialEvolutionism
Scoop.it!

A Conversion Optimization Guide for Beginners - Conversioner

A Conversion Optimization Guide for Beginners - Conversioner | Digital | Scoop.it
A conversion optimization guide of the absolute must-dos in any cro process, to help you in achieving your initial conversion rate optimization goals
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

6 Important Site Metrics You Need to know

6 Important Site Metrics You Need to know | Digital | Scoop.it

Tracking important site metrics constantly will give you valuable insight on the current status and the direction your website is heading.


Via Kamal Bennani
more...
No comment yet.
Rescooped by SocialEvolutionism from Public Relations & Social Media Insight
Scoop.it!

Top 12 Best Digital Marketing Tools For 2015

Top 12 Best Digital Marketing Tools For 2015 | Digital | Scoop.it

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is software and a dashboard foreverything. The question is: which tools are worth the investment and learning curve? Last month we posted the Top 5 Digital Marketing Trends for 2015, so today we are sharing with you our top 12 favorite marketing tools....


Via Jeff Domansky
more...
Willem Kuypers's curator insight, February 10, 4:21 AM

Article intéressant sur les tendances 2015.

Moustan Saifoudine's curator insight, February 13, 3:00 AM

Useful Tools !

Philippe Lebreton's curator insight, March 17, 3:10 AM

 Une infographie qui rappelle aux commerçants online ce postulat : les consommateurs webnautes s'abreuvent d'informations commerciales en ligne, mais n'avalent pas tout en masse.

 Les 3/4 ne croient pas que les entreprises disent la vérité dans les pubs (ouch pour le display !) mais tous se servent du web pour se forger une conviction avant d'acheter (... y compris pour acheter offline).

 Mais une fois la relation de confiance instaurée (et vérifiée !), les 9/10 sont fidèles à leur(s) marque(s). 

Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

When to Check on Your Marketing Metrics: A Simple Guide

When to Check on Your Marketing Metrics: A Simple Guide | Digital | Scoop.it

Learn how often you should check on different marketing metrics.


Via Kamal Bennani
more...
Marco Favero's curator insight, February 2, 11:24 AM

aggiungi la tua intuizione ...

Pat Masterson's curator insight, February 3, 5:44 AM

Marketing 360 provides the information you need to know about your customers. Sending relevant information to your customers is a winning strategy.

Scooped by SocialEvolutionism
Scoop.it!

A Marketing Process That Built Two 7-Figure Companies in Three Years

A Marketing Process That Built Two 7-Figure Companies in Three Years | Digital | Scoop.it
The marketing process I will share with you today built back-to-back 7-figure companies (a software company in 20 months and an ecommerce company in 12 months).
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

10 Statistics on Top Digital Marketing Strategies for 2015

10 Statistics on Top Digital Marketing Strategies for 2015 | Digital | Scoop.it

Here are 10 digital marketing statistics to help you put together the right blend of tactics and tools to land customers and inspire action.




Via Kamal Bennani
more...
2DiFore Marketing Solutions's curator insight, January 5, 7:56 AM

Digital marketing, content creation, new age or traditional advertising, web traffic...oh my! What should a company do in 2015? Here are 10 strategies to consider right out the gate! Happy New Year...

Scooped by SocialEvolutionism
Scoop.it!

Defying the digital #branding odds - #South32 backs inconsistency @kinshipd

Defying the digital #branding odds - #South32 backs inconsistency @kinshipd | Digital | Scoop.it
more...
No comment yet.
Scooped by SocialEvolutionism
Scoop.it!

The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | Neil Patel

The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | Neil Patel | Digital | Scoop.it
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Digital | Scoop.it

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.


Via Kamal Bennani
more...
Stephen Daniels's curator insight, November 24, 2014 10:28 AM

It extremely important, and increasingly more difficult to try and stay relevant in digital marketing. This article offers some insight to how one can stay relevant like promoting your facebook posts, using social media brand advocates to promote your brand, obtaining positive online reviews, engaging in digital PR and have an outside expert interpret various marketing channels. The most interesting I found were engaging in digital PR and Mobile SEO. Both of these are becoming increasingly important especially with google announcing special ranking features for mobile sites. By using digital PR and getting sites to do a write up on your brand with a link to your site, you can increase your SEO. This can make a huge impact on the amount of traffic your mobile site generates.

George Tsakiris's curator insight, November 24, 2014 11:34 AM

These 6 steps to staying relevant in Digital marketing in 2015 are spot on. I enjoyed this post as it is extremely important in the digital age that we live in. Learning how to market and stay important when thousands of other companies that are competitors are also trying to accomplish the same objective can be relatively hard. 

 

The 6 steps: 

 

Promoted Facebook posts: As Gary Vanerchuk stated in his book, the use of sponsored Facebook posts are incredible. They help you reach your targeted audience as well as demographics and psychographics. 

 

Social Media Brand Advocates - Also known as crowdsourcing, allowing your audience to speak on your behave is something that will be heavily weighted. 

 

Google + Reviews - The use of google plus is underestimated by many companies. When you search the web, the organic results that your company may pull up may be limited to only a certain range unless you have extra additives such as Google + Reviews; In general product reviews are a great source of word of mouth marketing therefore they should be used. 

 

Digital PR: Having someone in your staff dedicated to this is something that was mentioned in this post. The use of digital PR is extremely important and leads into the next way to stay relevant. If your company reaches out to industry specific websites and gets sponsored and ends up linking back to your website, the result of SEO will be incredible. 

 

Mobile SEO - The use of technology is becoming extremely important and relevant, the use of analyzing these metrics will be vital when distinguishing between mobile devices. 

 

Digital Marketing Audit - This last step opens the marketers idea up to having another marketing agency take a look into your company to review your marketing tools and concepts. It opens the companies eyes up and allows them to see what they are doing right and wrong. 

Momentum Factor's curator insight, November 24, 2014 1:23 PM

Like most technology, social media is ever-changing. Here's how to keep your company in the spotlight for 2015! 

Rescooped by SocialEvolutionism from Public Relations & Social Media Insight
Scoop.it!

30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Digital | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use.

 

In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know....


Via Jeff Domansky
more...
No comment yet.
Rescooped by SocialEvolutionism from Digital Marketing Trends
Scoop.it!

How Customer Data Can Improve Your Twitter Feed

How Customer Data Can Improve Your Twitter Feed | Digital | Scoop.it
Personal interaction notes stored in your CRM tell you what your customers most want to know about your company, product, or service (and what they complain about), while their public conversations on social media tell you about their general interests, needs, and who they are connected to

Via Peg Corwin
more...
Peg Corwin's curator insight, March 30, 9:11 AM

Check the case study of Growing Bolder's targeting the boomer marketing.  "The GB social media team tweets out personal stories of triumph, memes featuring older people, and anything they find inspiring and empowering."

Scooped by SocialEvolutionism
Scoop.it!

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday | Digital | Scoop.it
How can we earn links with exact match anchor text without raising red flags? In today's Whiteboard Friday, Rand explains a few ways that might work well for you and your organization.
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media for Business
Scoop.it!

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Digital | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via iNeoMarketing, AndreyGolub
more...
iNeoMarketing's curator insight, March 3, 9:13 PM

I don't know if this is funny or frustrating. How can "Not Sure," in the era of marketing analytics, be the #1 answer? Don't let this be you. If so, watch your budget magically disappear.

Educate Massachusetts's curator insight, March 30, 12:33 AM

The best strategy are to use the ones you enjoy and the forums / / / /places where your niche market "hang-out" 

Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Digital | Scoop.it

Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.


Via Kamal Bennani
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Google Analytics Campaign Tagging: What, How and Why

Google Analytics Campaign Tagging: What, How and Why | Digital | Scoop.it

Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't.


Via Kamal Bennani
more...
No comment yet.
Scooped by SocialEvolutionism
Scoop.it!

6 Keys to Digital Success in Attribution Modelling

6 Keys to Digital Success in Attribution Modelling | Digital | Scoop.it
Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...
more...
No comment yet.
Scooped by SocialEvolutionism
Scoop.it!

5 Reasons Why You Should Have a Digital Marketing Strategy

5 Reasons Why You Should Have a Digital Marketing Strategy | Digital | Scoop.it
A digital marketing strategy should be essential on a social web. But 50% of businesses don't. Here are 5 reasons why you need a digital strategy
more...
No comment yet.
Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Digital | Scoop.it

What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.


Via Kamal Bennani
more...
Julie Rescourio's curator insight, January 24, 9:17 AM

Intéressant pour l'approche BtoB !

Rescooped by SocialEvolutionism from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Essential Insights You Can Uncover Using Twitter Analytics

5 Essential Insights You Can Uncover Using Twitter Analytics | Digital | Scoop.it

Have you played around with Twitter Analytics yet? Here are some important things you can use it to find out.


Via Kamal Bennani
more...
Marco Favero's curator insight, January 7, 10:39 AM

aggiungi la tua intuizione ...

Rescooped by SocialEvolutionism from Business in a Social Media World
Scoop.it!

Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | Digital | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 

 

A very interesting case study to understand how to use your ad dollars in a more efficient way.

 

Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0

 

-----------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
more...
No comment yet.
Rescooped by SocialEvolutionism from Public Relations & Social Media Insight
Scoop.it!

The State Of Digital Marketing In 2015

The State Of Digital Marketing In 2015 | Digital | Scoop.it

The digital marketing industry is experiencing a major transformation.

 

The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity.

 

As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience.

 

With marketers and their agencies well underway with planning for the year ahead, here are a few trends that likely will be top of mind in 2015...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 3, 2014 3:33 AM

Here's a look at what's ahead for social marketing in 2015, starting with big data.

Marco Favero's curator insight, December 3, 2014 10:47 AM

aggiungi la tua intuizione ...

Erika Kettlewell's curator insight, December 4, 2014 3:07 AM

This article is discussing how digital marketing is going to change over 2015 and how it will grow and reshape marketing online. Bigger companies will be using more data and taking care of your online ads may become harder. Ad scams may become more prominent and protecting yourself will become more of a must.