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We have been following the mantra of "Content Is King". With the overflow of people following this great advice, we now must focus on building trust through great content.
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I really like this article about the "why" and the "how-to" think differently about content creation. I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer
Don't be yelling '"Buy this! Buy this!" Be truly helpful
3. Write what people want to read, not what you want to write
Take the focus off of yourself if you want to win their trust!4. Reference industry influencersHelp people know that you are always learning from the top minds in your industry. Also, it will help your search engine juice!
5. Create content for all types of readers
Help your customers feel at home in their community. Think of ways to add value to their lives outside of your store. The author gives an example of a real estate broker who made a blog about great pizza places.
6. There is more to content than links
Links are very important. But don't let it blind you!
7. Don't forget the "marketing" in content marketing
Don't be afraid to promote your content! If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!"
If you are shy, the author suggests writing something like this:
"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"
8. It's all about relationships
Be an active team player. Promote other writers' content. This is important. Engage!
9. Think like a publisherGo to a book store and look at books and magazines. Make your content look and feel like great traditional publishing.
Your job is to engage, entertain and inform! Don't forget that
10. Use other sites to find out what kind of content people want
This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.
"Tanto o dinheiro como o crédito são meios de pagamento e valores. Há entre eles, porém, uma diferença de nível: na ordem monetária nacional, que tem a característica de uma estrutura, o dinheiro é hierarquicamente superior ao crédito. Ou, dito de outra forma: o dinheiro é o fundamento de validade do crédito. Ou, ainda: o dinheiro é o valor fundamental do sistema monetário considerado."
Usuários no país não largam do mundo ‘mobile’ e superam até americanos em conectividade por celular e tablets
The flipped class model can help us design more interactive online learning experiences, and online classes can help us expand on what it means to flip.
Collective Wizdom - An R&D Platform for Researchers, Academics and Students.
Insights by Stephen Downes.
Preface. The following is a piece of writing that I submitted as part of a Masters project. Apologies for the formatting, some of which was lost in the transfer to the Web. Introduction. A great de...
There is a lot to digest in what looks like a well-thought out article.
Worth reading: Motivation, Engagement, and Student Voice | Students at the Center http://t.co/1txdWKMoLK #StuVoice
CLASSROOM CLIMATE PLAN
In the age of standardized testing and focus on test scores, it seems that educators have lost their focus; we need to go back to putting students in the center of learning, not test scores. Creating classrooms that motivate, engage, and value each students voice creates learners that Will do well on tests. When students have a voice in their own learning experience they will become better learners. We as educators need to take a step back from always focusing on testing and scores and really focus on what our students need in the classroom to foster an engaging and motivating classroom environment.
Motivation Intrinsic, engagement free thesystemsthinkingreview (RT @SysThinkReview: Extrinsic motivation leads to worse performance.
We have hundreds of printable rubrics. We also have rubric maker tools that make it simple to create a rubric.
"Rubrics make grading quicker, clearer, and more objective. They are one of the most helpful tools that teachers can have in their bag of tricks. "
Si evaluar los aprendizajes ya es de por sí complicado, sobre todo si apostamos por mecanismos que nos ofrezcan información significativa sobre lo que los estudiantes aprenden o no, cuando queremos evaluar los aprendizajes que adquiridos de manera...
By Michael F. Opitz, Michael P. Ford “I am not here to entertain students. I am here to teach them to learn specific content and skills,” commented a teacher in a workshop we were conducting. Imagine her surprise when we agreed with her! In our research on motivation and engagement, which led to creating our joyful learning framework, we discovered that the terms engagement and entertainment are often used synonymously when they are anything but alike. In this brief blog post, we point out the differences and provide some student engagement suggestions. We are drawing these thoughts from our most recent work, Engaging Minds in the Classroom: The Surprising Power of Joy. What is Engagement? Wlodkowski and Ginsberg (1995) defined engagement as the visible outcome of motivation, the natural capacity to direct energy in the pursuit of a goal. It usually happens when learners can sense success is within their reach, they value the outcome of the learning experience, and they feel safe in the classroom setting (Brophy, 2008). Attentive, committed, persistent, and meaning seekers are four characteristics of engaged learners (Schlecty, 2011). During a whole group lesson, a teacher would look for attentive students who are focused on completing a given task and persist if the task becomes difficult because they value what they are doing and derive meaning from it. One sure way to double-check these observations is to talk with students as they complete their work and listen to what they have to say about it. Engaged students might make comments such as “I am having trouble understanding this section but I really want to know about how gravity works. I think I need to look at more of the diagrams to help me understand.” So What Is Entertainment? The difference between entertainment and engagement is clear if we just think about the two words. We know that entertaining students is fairly easy (remember the Friday afternoon video?). As Katz and Chard (2000) remind us, engagement involves getting students interested in the word around them. If students become interested in their world, they will always be able to find something that interests them in their lives. Engagement draws us into our daily lives, whereas entertainment does the opposite; we seek it out to distract us from our daily lives. It diverts us from attending to important matters. In the end, entertainment is fairly fleeting and short-lived. So why make the distinction between these two terms? As educators, our job is to engage students rather than entertain them. We get them engaged by providing tasks that enable them to be attentive, committed, and persistent learners who strive to understand what they are learning, which leads to sustainable and longer-lasting pleasure than when they are entertained. Engaged students and teachers derive joy and pleasure from what they do; they do not need to be entertained (Schlecty, 2011). So What Does This Mean For Educators? While we emphasize the importance of engagement over entertainment, we also recognize that a bit of entertainment can lead students to engagement. In these instances, we want to use entertainment. For example, we might decide to dress up as a historical figure to engage students in learning about that figure. Or we might use a humorous story to entice students to learn content. We fully recognize that having fun allows students to build social relationships. Rather than seeing engagement and entertainment as an “either/or” issue, we suggest using both in purposeful ways to gain a full understanding of how engagement and entertainment contribute to the larger picture. Entertainment becomes a means rather than the end. Using props, humor, and other activities that students find fun in purposeful and meaningful ways can lead to engaged students. Engaged students are more joyful in their learning pursuits. As a result, their learning is learning with staying power. In essence, joy leads students to learning rather than away from it. References Brophy, J. (2008). Developing students’ appreciation for what is taught in school. Educational Psychologist, 43, 132–141. Katz, L. G., & Chard, S. C. (2000). Engaging children’s minds: The project approach (2nd ed.). Stamford, CT: Ablex. Opitz, M., and Ford, M. (2014). Engaging minds in the classroom: The surprising power of joy. Alexandria, VA: ASCD. Schlecty, P. C. (2011). Engaging students: The next level of working on the work. San Francisco, CA: Jossey-Bass. Wlodkowski, R. J., & Ginsberg, M. B. (1995). Diversity and motivation: Culturally responsive teaching. San Francisco, CA: Jossey-Bass.
'Open citation data is coming. It’s a matter of when, not if ‘In the beginning was the link…’ – Most of us know what a citation is, a relationship between two publications. But what is open citation data?
Unsurprisingly, its citation data that’s open, free to use, re-usable…and useful in ways you probably haven’t thought about yet. Over the years citations have become the key currency of academic reputation,
helping to measure the degree of influence any one scholar’s works have had on the academic community.
At the most basic level, there are two important aspects of citations associated with any one paper; who is cited in it and who it’s cited by.
The first is easy to establish, the information should be there in the document. However a crystal ball is needed to know who is doing the citing....
⌚ What can you do with Citation data (now and in the future)?
⌚ Is it really open and is it useful?
As more citations become openly available the citations themselves are becoming the subject of research with investigators examining the inter-relationships between disciplines, generating new knowledge.
Making the data open and usable means that hitherto unimagined avenues of exploration can and will appear.
Post ImagE: http://bit.ly/Q72dJf
Técnicas para monitorar cada passo da vida se popularizam entre quem busca ‘bem-estar’
Cyberbullying poses a problem for students that teachers and parents often can’t help with – because they don’t always know. The internet (and mobile technologies) has brought bullying to a place outside the easy access of adults, who can’t intervene if they don’t know there’s a problem. With over 80% of teens using cell phones …
How do you make students better online researchers? By understanding how they can and should use Google, of course!
Simplebooklet est un service qui vous permet de créer très facilement des flipbooks ou brochures en ligne.
Simplebooklet va vous permettre à vous et à vos élèves de créer, publier et partager facilement tout type de flyer, brochure, dépliant ou présentation en ligne sous la forme d’un flipbook.
Un bon outil pour c réer par exemple une version électronique d'un journal de classe.
Pour créer facilement un journal de classe par exemple.
Pour un journal de classe ou pour publier des travaux d'élèves, à partager par mail et intégrable dans une page web ... mais payant : 10 USD l'année pour le tarif éducation.
Cada año, IBM publica una lista de las cinco innovaciones que se cree tienen el potencial de cambiar la forma de trabajar , vivir e interactuar durante los próximos cinco años. En el 2014 sus investigadores han centrado este ” 5 en 5 ” en la idea de que en el futuro todo a nuestro alrededor nos permitirá aprender. Esta concepción se basa en el fenómeno llamado “Internet de las cosas” que últimamente ha derivado en el denominado Internet of Everything (IoE) o Internet de Todo (IdT)
Learn how to supercharge your content marketing efforts with storytelling.
A veteran online instructor offers tips for keeping students interested and active.
Student Motivation and Engagement in Online Courses by Selby Cull, Washington University in St. Louis Don Reed, Dept. of Geology, San Jose State University Karin Kirk, Science Education Resource Center authored as ...
Several years ago, my colleague and I developed a workshop on engagement and motivation.
Ciberactivismos, o cómo revolucionar desde Internet (RT @UProfesional: Ciberactivismos, o cómo revolucionar desde Internet http://t.co/DPfIoDpicE cc: @ciberactivismo_ @y_quintana @mtascon)...
Jonathan Jones: Vintage pictures shared online by accounts such as Retronaut, HistoryInPix and IndiaHistoryPic capture moments gone for ever, but as vividly as the here-and-now. It's a heady mix of nostalgia and history
This post contains some twitter profiles to follow if you are interested in vintage photographs. There are some amazing snaps that really give an insight into the strange world of the past.
The Difference Between Gamification And Game-Based Learning