Drive brand awareness and leads with content marketing.
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We have been following the mantra of "Content Is King". With the overflow of people following this great advice, we now must focus on building trust through great content.
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I really like this article about the "why" and the "how-to" think differently about content creation. I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer
Don't be yelling '"Buy this! Buy this!" Be truly helpful
3. Write what people want to read, not what you want to write
Take the focus off of yourself if you want to win their trust!4. Reference industry influencersHelp people know that you are always learning from the top minds in your industry. Also, it will help your search engine juice!
5. Create content for all types of readers
Help your customers feel at home in their community. Think of ways to add value to their lives outside of your store. The author gives an example of a real estate broker who made a blog about great pizza places.
6. There is more to content than links
Links are very important. But don't let it blind you!
7. Don't forget the "marketing" in content marketing
Don't be afraid to promote your content! If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!"
If you are shy, the author suggests writing something like this:
"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"
8. It's all about relationships
Be an active team player. Promote other writers' content. This is important. Engage!
9. Think like a publisherGo to a book store and look at books and magazines. Make your content look and feel like great traditional publishing.
Your job is to engage, entertain and inform! Don't forget that
10. Use other sites to find out what kind of content people want
This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.
Hola: Una infografía sobre por que Dropbox es un éxito. Vía Un saludo
A oferta excessiva de fotografias, milhares de cliques por mês, pode ter levado a uma perda de valor.
Jeff Bezos revelou que a Amazon está trabalhando num serviço de entrega extremamente rápido, usando drones para entregar encomendas em até meia hora.
Using Google Docs to do so much more when teaching writing - things that fit quite nicely into my flipped, just-in-time, technology enabled classrooms.
In Common Core we all need to focus on critical thinking as well as writing... This is a great tool to be using!
Tips on using Google Docs
In-class use of sites such as Facebook, Twitter and YouTube have traditionally been discouraged in most K-12 schools, but that’s starting to change in more classrooms.
Chercher et trouver des images de très bonne qualité sous licence libre. Bibliothèque numérique de ressources éducatives francophones libres et adaptées aux contextes pédagogiques des enseignants.
Toujours bon à savoir pour vos #présentations et #documents commerciaux.
5 Excellent Tools to Convert Photos to Cartoons ~ Educational Technology and Mobile Learning on eLearning curated by Linda Denty (5 Excellent Tools to Convert Photos to Cartoons ~ Educational Technology and Mobile Learning | @scoopit
Just in case you might want to. ;)
These web tools are ideal for creating avatars. There is also the possibility of creating a cartoon out of one's own pictures.Creating a cartoon out of your real picture is a good way to disguise your real identity while in the same time preserving your own feel and touch. The web tools below are really helpful for cartonizing your pictures.
utile pour nos cours
PDFill FREE PDF Tools to merge, split, reorder, delete, encrypt, decrypt, rotate, crop and reformat PDF pages, to add information, header, footer and watermark, to convert images to PDF, PDF to images or PostScript to PDF, to delete, flatten and...
A collection of free tools to edit PDFs in a variety of ways. Quite useful !
100% FREE PDF to Word converter software to convert from PDF file to Word document (doc/rtf), images (JPG/PNG/...), HTML, or plain Text (txt) format in batch mode.
VeryPDF provides software like PDF editor, PDF viewer, PDF converter, Business Office document process, multimedia application and the related Software Development Kits of VeryPDF.
Einstein spent nearly all his time thinking and very little time doing. Today we do just the opposite--and it's working against innovation. Here's how...
It is clear that the world is changing. It has been said that technology is even changing the way our brains are wired. So why would we continue to teach the same way? My answer is, I don't know.
Como toda herramienta que vayamos a utilizar con un propósito profesional es necesario dotarnos de una lista de normas de uso, una guía de uso de cuáles…
Este es un sitio dedicado a la enseñanza del español como lengua extranjera a traves de vídeo conferencia. Spanish classes through video conferencing.
Whether Conducting Academic Research or Purely Scientific Research, These Sites can be an Invaluable Aid. Researching is the most crucial step of writing a
Finding educational content in the web is no big deal- but managing it, is.
There are multitudes of e-learning tools that you can use; however, most of them can be costly and boring. I've created a list of the top seven cost-effective and fun tools that I use to create...
PDFBurger es una aplicación online diseñada para trabajar con archivos PDF, desde crearlos a partir de otros ficheros hasta unirlos y convertirlos a otros
PDF Creator to Text Converter - helpful pdf converter software, convert pdf to text.
Create PDF from any Windows application using Document Converter Pro! Batch convert Word (doc, docx), Excel (xls, xlsx), PowerPoint (ppt, pptx), eml, msg, AutoCAD (dwg, dwf) to PDF, PDF/A or Image(tif, jpg, png).
In our review of the top free PDF tools we've found some great freebies that can edit, merge, extract and annotate PDF files and much more.
In the next industrial revolution, will we manufacture goods, or will they construct themselves? architect and computer scientist Skylar Tibbits talks about 4-D printing, programmable matter, and the future of things.