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There is a new King. It is King Trust. Not King Content!

There is a new King. It is King Trust. Not King Content! | Linguagem Virtual | Scoop.it

We have been following the mantra of "Content Is King".  With the overflow of people following this great advice, we now must focus on building trust through great content.


Via Ken Morrison
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Ken Morrison's curator insight, May 13, 2013 1:35 PM

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

 

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

 

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

 

6. There is more to content than links

Links are very important.  But don't let it blind you!  

 

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

 

 

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

 

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

 

Your job is to engage, entertain and inform!  Don't forget that

 

10. Use other sites to find out what kind of content people want

Stop thinking that you have nothing to say and nothing to add. It is not true and you know that.  "Inspiration comes from adding upon what someone has done before."
----Always be aware of what is popular in your industry and write about those things.
Ivon Prefontaine's curator insight, May 13, 2013 3:26 PM

This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.

Linguagem Virtual
Teaching, Research, Technology. Ensino, Pesquisa, Tecnologia.
Curated by Luciana Viter
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Rescooped by Luciana Viter from Las TIC en el aula de ELE
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150 herramientas gratuitas para crear materiales didácticos on line

150 herramientas gratuitas para crear materiales didácticos on line | Linguagem Virtual | Scoop.it
más de 150 herramientas gratuitas para crear materiales didácticos on line
Generadores de cuadernos, libros y publicaciones digitales

Cuadernia online (Consejería de Educación y Ciencia d...

Via Raúl, Francisca Manchado Pérez, Mila Solà Marqués, Juergen Wagner
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Fernando Yanes's curator insight, June 26, 3:47 AM

Algunas herramienta que pueden ser útiles

Manuel García Ibañez's curator insight, June 26, 4:06 AM

Para quienes quieran utilizar a parte del libro de texto otras herramientas

Salon de tecnologia's curator insight, July 6, 2:43 PM

Y vss a seguir, claro que si disfrutalo

Rescooped by Luciana Viter from :: The 4th Era ::
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay ~ brain pickings

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay ~ brain pickings | Linguagem Virtual | Scoop.it

by Maria Popova


"For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborating with animator Drew Christie — the talent behind that wonderful short film about Mark Twain and the myth of originality — on an animated essay that I wrote and narrated, exploring a subject close to my heart and mind: the question of how we can cultivate true wisdom in the age of information and why great storytellers matter more than ever in helping us make sense of an increasingly complex world. It comes as an organic extension of the seven most important life-learnings from the first seven years of Brain Pickings. Full essay text below — please enjoy."


Via Jim Lerman
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Raquel Oliveira's curator insight, September 16, 5:13 PM

excelente animacao sobre a era da informacao que nao garante conehcimento e sabedoria...

Rescooped by Luciana Viter from E-Learning Methodology
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10 mitos sobre la educación


Via Gumersindo Fernández, Juergen Wagner, Elke Lackner
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Rescooped by Luciana Viter from Searching & sharing
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Tutoriales para crear nuestras propias videolecciones curriculares en el aula

Tutoriales para crear nuestras propias videolecciones curriculares en el aula | Linguagem Virtual | Scoop.it

En Inevery Crea nos preparamos para el próximo curso escolar 2014-2015 y en la manera de introducir nuevas dinámicas de aprendizaje, herramientas 2.0. metodologías ...

Si hablamos de trabajar en nuestras aulas nuevas metologías, Flipped Classroom es una buena opción. 


Via Gumersindo Fernández, Labtic.Unipe, Juan Arbulu
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Rescooped by Luciana Viter from TIC: Educação - E-Learning - Aprendizagem- Inclusão
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Guide to Google Apps for the iPad - Infographic

Guide to Google Apps for the iPad - Infographic | Linguagem Virtual | Scoop.it

Via Ana Cristina Pratas, Ana Loução
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Sally Tilley's curator insight, September 11, 9:00 PM
Thanks for sharing!
Ness Crouch's curator insight, September 13, 1:02 PM

This infographic is useful because of the ideas for how it should be used and how it can be used.

Sarah Ogden's curator insight, September 15, 7:24 PM

Terrific for getting our new users organized! 

Rescooped by Luciana Viter from Didactics and Technology in Education
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Using Google Forms with secure verification numbers

Using Google Forms with secure verification numbers | Linguagem Virtual | Scoop.it
Google Forms is a great tool for using in the classroom and at schools. However, one of the first questions I usually get asked in teacher training seminars is about how secure it is.

Via Yashy Tohsaku, Rui Guimarães Lima
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Rescooped by Luciana Viter from I didn't know it was impossible.. and I did it :-) - No sabia que era imposible.. y lo hice :-)
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12 cuentos para trabajar la Educación Emocional el próximo curso escolar

12 cuentos para trabajar la Educación Emocional el próximo curso escolar | Linguagem Virtual | Scoop.it
“Educar la inteligencia emocional de nuestros alumnos se ha convertido en una tarea necesaria en el ámbito educativo, trabajando la educación emocional ayudamos a nuestros alumnos a ser pacientes, participativos, empáticos, aprendiendo a reconocer y regular sus propias emociones.Los objetivos que se ...”
Via Sonia C. Alonso, Jesús Hernández
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Rescooped by Luciana Viter from Effective Technology Integration into Education
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Where To Find The Best Stock Images

Where To Find The Best Stock Images | Linguagem Virtual | Scoop.it

“Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos. 8. Unsplash Unsplash is a great source for free high-resolution photos that are updated often. It’s a mixture of urban and rural landscapes, as well as close up shots of objects and growing things. You can find almost anything here. “Made With Unsplash” is a page where users can post projects where they’ve utilized stock images from the website, so visitors can see the photography in action. They update every 10 days with 10 new images so the selection keeps growing. With their Creative Commons license, you can copy, modify, and distribute the work, even for commercial purposes, without asking permission. 7. Albumarium This... keep reading”


Via Ana Cristina Pratas, Alma Vega, Mark E. Deschaine, PhD
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Rescooped by Luciana Viter from iGeneration - 21st Century Education
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Add Images to Google Docs from the iPad - Instructional Tech Talk

Add Images to Google Docs from the iPad - Instructional Tech Talk | Linguagem Virtual | Scoop.it
It was recently brought to my attention that you are unable to add images to Google docs directly from the iPad app – which I feel is a major oversight (and will likely be an added feature in a future release). After doing some internet hunting there is a work-around for those that are steadfast […

Via Tom D'Amico (@TDOttawa)
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Désirée Bayonet's curator insight, September 11, 5:05 AM

Found out that you can't insert images into your Google Doc while working on the iPad? Here's a video and step by step guide with pictures in this link. 

Rescooped by Luciana Viter from Las TIC en el aula de ELE
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Uso de los comentarios para organizar el trabajo colaborativo en Google Docs (2014)

Mientras que las sugerencias presentan al grupo propuestas concretas de modificación de los documentos, los comentarios son una herramienta excelente para organizar el trabajo, aunque también podrían servir para debatir acerca de las propuestas realizadas en las sugerencias.


Via Gumersindo Fernández, José Manuel Lara, Juergen Wagner
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Rescooped by Luciana Viter from Learning & Mind & Brain
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Video Recorder

Video Recorder | Linguagem Virtual | Scoop.it

Video Recorder. Record video from your webcam directly into your browser and save to your hard drive.

 

 


Via Nik Peachey, Miloš Bajčetić
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Nik Peachey's curator insight, September 6, 1:44 AM

This is a useful tool for recording video from your webcam, if you don't already have something installed on your computer. Saves either to DropBox, GoogleDrive or your hard drive as mp4.


Rescooped by Luciana Viter from Moodling for Languages
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Moodle 2 Quiz Results Block - YouTube

This video will cover the quiz results block for Moodle 2. (Use the 'quiz results' block to motivate competitive students.
Via KiwiBelma
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Rescooped by Luciana Viter from Educational Leadership and Technology
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You Think You Know Online Learners? Think Again

You Think You Know Online Learners? Think Again | Linguagem Virtual | Scoop.it

Online learning is a dynamically evolving practice, and many companies operate under outdated assumptions about their audience. InReach, a continuing education solution provider, recently conducted a survey to uncover the wants and preferences of online learners. The findings, which are shared within, can help identify the key factors that make up a successful online program.


Via EDTC@UTB, Mark E. Deschaine, PhD, Ivon Prefontaine
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Ivon Prefontaine's curator insight, September 5, 4:12 PM

The first line evoked an interesting question. 83% of those interesting in continuing learning took an online course. What does this mean about motivation? What is the completion/success rate? What about the 17% who did not? What role did online competency play?

 

What the article suggests is the online learning population is not a single, monolithic community.

 

@ivon_ehd1

Rescooped by Luciana Viter from Learning and Teaching in an Online Environment
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Top 10 Graphic Design Tips for eLearning Success - eLearning Industry

Top 10 Graphic Design Tips for eLearning Success - eLearning Industry | Linguagem Virtual | Scoop.it
Graphic Design Tips for eLearning: Top 10 Graphic Design Tips that eLearning Professionals Should Be Familiar With. Graphic Design Tips for eLearning Success

Via Vladimir Kukharenko, Peter Mellow
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Rescooped by Luciana Viter from Tools and Applications
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12 Roles For Google Drive In The Classroom

12 Roles For Google Drive In The Classroom | Linguagem Virtual | Scoop.it

"The technology formerly known as Google Docs continues to offer opportunity for teachers attentive to its potential.

Google Drive, as we’ve taken a look at before, supports collaboration in the writing process by allowing writers to offer ideas and feedback during any stage in the writing process. Easy sharing, one-click digital portfolios, and even the possibility of real-time peer-to-peer interaction makes it a powerful tool for budding writers.

The following infographic from Susan Oxnevad offers 7 benefits of Google’s cloud-based word processing suite, including access, collaboration, revision history, and a reduction of paper waste, among others. It also offers 12 specific ideas for how it can support both teaching and learning in your classroom. (...)"


Via Terheck, Juergen Wagner, Elke Lackner
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Rescooped by Luciana Viter from Mobile Learning & mobile devices
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10 tips para sacar todo el provecho posible a Dropbox.

10 tips para sacar todo el provecho posible a Dropbox. | Linguagem Virtual | Scoop.it
Listamos algunos tips para usar Dropbox que te permitirán exprimirle todo el jugo posible a este servicio y hacer cosas que tal vez no creías posibles.

Via Juan Jesús Baño Egea, Juergen Wagner, Elke Lackner
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Rescooped by Luciana Viter from Future Visions And Trends! Lead The Way And Innovate.
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Technology in the Classroom: What Happens When It Fails?

Technology in the Classroom: What Happens When It Fails? | Linguagem Virtual | Scoop.it
Technology in the Classroom: What Happens When It Fails?

Via Tom D'Amico (@TDOttawa) , Pekka Puhakka
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Melissa Marshall's curator insight, September 9, 6:20 PM

 'In the end, learning is a student responsibility and teaching is about inviting students into an environment where this can happen.'

Daniel C. Renson's curator insight, September 10, 2:38 AM

and what about the large interactive board?

Charles R. Juarez Jr-Realtor's curator insight, September 10, 4:36 PM

After you leave the classroom go to http://Charlesjuarez.net and look for a good home to buy....

Rescooped by Luciana Viter from Educommunication
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Survey reveals changing ways people watch TV

Survey reveals changing ways people watch TV | Linguagem Virtual | Scoop.it

"Although traditional viewing in front of a screen is still the most common single way of consuming television, it is declining against more complex ways of viewing, according to research."


Via Manuel Pinto
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Rescooped by Luciana Viter from Effective Technology Integration into Education
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Using Games for Learning: Practical Steps to Get Started

Using Games for Learning: Practical Steps to Get Started | Linguagem Virtual | Scoop.it
Check your hardware, find suitable games, play and learn from colleagues - tips for getting started with game-based learning.

Via Norton Gusky, Mark E. Deschaine, PhD
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Norton Gusky's curator insight, September 6, 1:08 PM

Jordan Shapiro has written an excellent article outlining tips about devices, games available, places to go to see how other educators are using games, and places that offer support.

Rescooped by Luciana Viter from Technoculture
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The new Luddites: why former digital prophets are turning against tech

The new Luddites: why former digital prophets are turning against tech | Linguagem Virtual | Scoop.it

Neo-Luddism began to emerge in the postwar period. First after the emergence of nuclear weapons, and secondly when it became apparent new computer technologies had the power to change our lives completely.


Via Luca Baptista
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Rescooped by Luciana Viter from Web tools to support inquiry based learning
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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | Linguagem Virtual | Scoop.it
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients. Our very own Product Manager, Miranda Rensch, offers a list of tools you can use to create beautiful visualizations and let your visual communication skills shine!

Via Karen Bonanno
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Karen Bonanno's curator insight, September 6, 6:24 PM

Tools to use to create #infographics and #visualizations. Visual images are most effective in getting a message across.

Rescooped by Luciana Viter from Digital Technologies for Teachers and Career Practitioners
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New Generation Learning Spaces Project - Stage 1 Findings

New Generation Learning Spaces Project - Stage 1 Findings | Linguagem Virtual | Scoop.it

Via Terry Byers, Jo Dane, Dr Peter Carey
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Jo Dane's curator insight, July 11, 5:37 PM
Need to see the empirical data for these claims. Would be great if it sticks.
Rescooped by Luciana Viter from Las TIC en el aula de ELE
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Publicar un proyecto de exeLearning en Google Drive (actualización Agosto 2014)

Procedimiento para publicar un proyecto de exeLearning en Google Drive. Permite obtener una dirección visualizable después de los últimos cambios realizados en Google Drive que invalidan el procedimiento anterior. 
Lo que hay que hacer ahora es borrar todo el contenido de la URL salvo la última barra de división / y los caracteres que van a continuación y anteponerle googledrive.com/host


Via Gumersindo Fernández, Juergen Wagner
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Scooped by Luciana Viter
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A Framework for Understanding VUCA

A Framework for Understanding VUCA | Linguagem Virtual | Scoop.it
Executives have taken to using the military acronym VUCA–Voltility, Uncertainty, Complexity, Ambiguity–to describe the world in which they operate and to ask that question: In a VUCA world, what’s the point of strategy?
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Rescooped by Luciana Viter from Moodling for Languages
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Moodle 2.6 Editor

Try it out for free on Moodle for Teachers (M4T) http://moodle4teachers.org/course/view.php?id=38 For best viewing, watch in HD mode in full screen.


Via KiwiBelma
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Rescooped by Luciana Viter from M-learning in 9-12 education
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How Mobile Learning Works | Edudemic

How Mobile Learning Works | Edudemic | Linguagem Virtual | Scoop.it
Ever wonder how mobile learning works? This is a quick guide to how it functions, what the methodology is behind it, and more.

Via Ramón Aragón y Sorel Domínguez, Ramon Aragon, Edith Irizarry
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