Linguagem Virtual
Follow
Find
15.2K views | +1 today
Rescooped by Luciana Viter from An Eye on New Media
onto Linguagem Virtual
Scoop.it!

There is a new King. It is King Trust. Not King Content!

There is a new King. It is King Trust. Not King Content! | Linguagem Virtual | Scoop.it

We have been following the mantra of "Content Is King".  With the overflow of people following this great advice, we now must focus on building trust through great content.


Via Ken Morrison
more...
Ken Morrison's curator insight, May 13, 2013 1:35 PM

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

 

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

 

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

 

6. There is more to content than links

Links are very important.  But don't let it blind you!  

 

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

 

 

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

 

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

 

Your job is to engage, entertain and inform!  Don't forget that

 

10. Use other sites to find out what kind of content people want

Stop thinking that you have nothing to say and nothing to add. It is not true and you know that.  "Inspiration comes from adding upon what someone has done before."
----Always be aware of what is popular in your industry and write about those things.
Ivon Prefontaine's curator insight, May 13, 2013 3:26 PM

This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.

Linguagem Virtual
Teaching, Research, Technology. Ensino, Pesquisa, Tecnologia.
Curated by Luciana Viter
Your new post is loading...
Scooped by Luciana Viter
Scoop.it!

Diferença entre dinheiro e crédito eletrônico

 "Tanto o dinheiro como o crédito são meios de pagamento e valores. Há entre eles, porém, uma diferença de nível: na ordem monetária nacional, que tem a característica de uma estrutura, o dinheiro é hierarquicamente superior ao crédito. Ou, dito de outra forma: o dinheiro é o fundamento de validade do crédito.  Ou, ainda: o dinheiro é o valor fundamental do sistema monetário considerado."

more...
No comment yet.
Scooped by Luciana Viter
Scoop.it!

Sou brasileiro e não desligo nunca

Sou brasileiro e não desligo nunca | Linguagem Virtual | Scoop.it
Usuários no país não largam do mundo ‘mobile’ e superam até americanos em conectividade por celular e tablets
more...
No comment yet.
Rescooped by Luciana Viter from Active learning in Higher Education
Scoop.it!

Can you flip an online class? - eCampus News

Can you flip an online class? - eCampus News | Linguagem Virtual | Scoop.it
The flipped class model can help us design more interactive online learning experiences, and online classes can help us expand on what it means to flip.

Via Kim Flintoff
more...
No comment yet.
Rescooped by Luciana Viter from Teaching English-My Bits 'n Pieces
Scoop.it!

colwiz - An App for research

colwiz - An App for research | Linguagem Virtual | Scoop.it
Collective Wizdom - An R&D Platform for Researchers, Academics and Students.

Via Ana Cristina Pratas, Mark E. Deschaine, PhD, Gina Paschalidou
more...
No comment yet.
Rescooped by Luciana Viter from REALIDAD AUMENTADA Y ENSEÑANZA 3.0 - AUGMENTED REALITY AND TEACHING 3.0
Scoop.it!

Crea y aprende con Laura: 160 Posts de Realidad Aumentada, Etiquetas NFC, SoLoMo y Códigos QR

Crea y aprende con Laura: 160 Posts de Realidad Aumentada, Etiquetas NFC, SoLoMo y Códigos QR | Linguagem Virtual | Scoop.it

Via Javier Sánchez Bolado
more...
No comment yet.
Rescooped by Luciana Viter from All about (M)OOC & OER
Scoop.it!

Half an Hour: Theories Related to Connectivism

Half an Hour: Theories Related to Connectivism | Linguagem Virtual | Scoop.it

Via Susan Bainbridge, Elke Lackner
more...
Susan Bainbridge's curator insight, April 15, 1:08 AM

Insights by Stephen Downes.

Rescooped by Luciana Viter from Online students' motivation and engagement
Scoop.it!

Online Student Engagement

Online Student Engagement | Linguagem Virtual | Scoop.it
Preface. The following is a piece of writing that I submitted as part of a Masters project. Apologies for the formatting, some of which was lost in the transfer to the Web. Introduction. A great de...

Via Kyoko Kawasaki
more...
Ivon Prefontaine's curator insight, April 14, 7:33 PM

There is a lot to digest in what looks like a well-thought out article.

Rescooped by Luciana Viter from Social Emotional Learning
Scoop.it!

Motivation, Engagement, and Student Voice | Students at the Center

Motivation, Engagement, and Student Voice | Students at the Center | Linguagem Virtual | Scoop.it
Worth reading: Motivation, Engagement, and Student Voice | Students at the Center http://t.co/1txdWKMoLK #StuVoice

Via Joe Marlin
more...
Stacey Jackowski's curator insight, April 6, 3:17 PM

CLASSROOM CLIMATE PLAN

In the age of standardized testing and focus on test scores, it seems that educators have lost their focus; we need to go back to putting students in the center of learning, not test scores.  Creating classrooms that motivate, engage, and value each students voice creates learners that Will do well on tests.  When students have a voice in their own learning experience they will become better learners.  We as educators need to take a step back from always focusing on testing and scores and really focus on what our students need in the classroom to foster an engaging and motivating classroom environment.

Rescooped by Luciana Viter from Tools.Jam - Keys to Virtual Worlds
Scoop.it!

Motivation Intrinsic, engagement free

Motivation Intrinsic, engagement free | Linguagem Virtual | Scoop.it
Motivation Intrinsic, engagement free thesystemsthinkingreview (RT @SysThinkReview: Extrinsic motivation leads to worse performance.

Via Jenn Forager
more...
No comment yet.
Rescooped by Luciana Viter from eLanguages
Scoop.it!

Rubrics and Rubric Makers

We have hundreds of printable rubrics. We also have rubric maker tools that make it simple to create a rubric.

Via KiwiBelma
more...
KiwiBelma's curator insight, April 14, 4:57 PM

"Rubrics make grading quicker, clearer, and more objective. They are one  of the most helpful tools that teachers can have in their bag of tricks. "

Rescooped by Luciana Viter from Educación a Distancia (EaD)
Scoop.it!

Medir el aprendizaje informal

Medir el aprendizaje informal | Linguagem Virtual | Scoop.it

Si evaluar los aprendizajes ya es de por sí complicado, sobre todo si apostamos por mecanismos que nos ofrezcan información significativa sobre lo que los estudiantes aprenden o no, cuando queremos evaluar los aprendizajes que adquiridos de manera...


Via L. García Aretio
more...
No comment yet.
Rescooped by Luciana Viter from Teacher Engagement for Learning
Scoop.it!

Engage Students (and Entertain Them a Little, too!)

By Michael F. Opitz, Michael P. Ford “I am not here to entertain students. I am here to teach them to learn specific content and skills,” commented a teacher in a workshop we were conducting. Imagine her surprise when we agreed with her! In our research on motivation and engagement, which led to creating our joyful learning framework, we discovered that the terms engagement and entertainment are often used synonymously when they are anything but alike. In this brief blog post, we point out the differences and provide some student engagement suggestions. We are drawing these thoughts from our most recent work, Engaging Minds in the Classroom: The Surprising Power of Joy. What is Engagement? Wlodkowski and Ginsberg (1995) defined engagement as the visible outcome of motivation, the natural capacity to direct energy in the pursuit of a goal. It usually happens when learners can sense success is within their reach, they value the outcome of the learning experience, and they feel safe in the classroom setting (Brophy, 2008). Attentive, committed, persistent, and meaning seekers are four characteristics of engaged learners (Schlecty, 2011). During a whole group lesson, a teacher would look for attentive students who are focused on completing a given task and persist if the task becomes difficult because they value what they are doing and derive meaning from it. One sure way to double-check these observations is to talk with students as they complete their work and listen to what they have to say about it. Engaged students might make comments such as “I am having trouble understanding this section but I really want to know about how gravity works. I think I need to look at more of the diagrams to help me understand.” So What Is Entertainment? The difference between entertainment and engagement is clear if we just think about the two words. We know that entertaining students is fairly easy (remember the Friday afternoon video?). As Katz and Chard (2000) remind us, engagement involves getting students interested in the word around them. If students become interested in their world, they will always be able to find something that interests them in their lives. Engagement draws us into our daily lives, whereas entertainment does the opposite; we seek it out to distract us from our daily lives. It diverts us from attending to important matters. In the end, entertainment is fairly fleeting and short-lived. So why make the distinction between these two terms? As educators, our job is to engage students rather than entertain them. We get them engaged by providing tasks that enable them to be attentive, committed, and persistent learners who strive to understand what they are learning, which leads to sustainable and longer-lasting pleasure than when they are entertained. Engaged students and teachers derive joy and pleasure from what they do; they do not need to be entertained (Schlecty, 2011). So What Does This Mean For Educators? While we emphasize the importance of engagement over entertainment, we also recognize that a bit of entertainment can lead students to  engagement. In these instances, we want to use entertainment. For example, we might decide to dress up as a historical figure to engage students in learning about that figure. Or we might use a humorous story to entice students to learn content. We fully recognize that having fun allows students to build social relationships. Rather than seeing engagement and entertainment as an “either/or” issue, we suggest using both in purposeful ways to gain a full understanding of  how engagement and entertainment contribute to the larger picture. Entertainment becomes a means rather than the end. Using props, humor, and other activities that students find fun in purposeful and meaningful ways can lead to engaged students. Engaged students are more joyful in their learning pursuits. As a result, their learning is learning with staying power. In essence, joy leads students to learning rather than away from it. References Brophy, J. (2008). Developing students’ appreciation for what is taught in school. Educational Psychologist, 43, 132–141. Katz, L. G., & Chard, S. C. (2000). Engaging children’s minds: The project approach (2nd ed.). Stamford, CT: Ablex. Opitz, M., and Ford, M. (2014). Engaging minds in the classroom: The surprising power of joy. Alexandria, VA: ASCD. Schlecty, P. C. (2011). Engaging students: The next level of working on the work. San Francisco, CA: Jossey-Bass. Wlodkowski, R. J., & Ginsberg, M. B. (1995). Diversity and motivation: Culturally responsive teaching. San Francisco, CA: Jossey-Bass.

Via Grant Montgomery
more...
No comment yet.
Rescooped by Luciana Viter from Yeaaah! Citation Generators and much more :DD
Scoop.it!

A better way to track citations ☕Open citation data is coming. It’s a matter of ⌚when⌚, not if

A better way to track citations ☕Open citation data is coming. It’s a matter of ⌚when⌚, not if | Linguagem Virtual | Scoop.it

 

'Open citation data is coming. It’s a matter of when, not if ‘In the beginning was the link…’ – Most of us know what a citation is, a relationship between two publications. But what is open citation data?

 

Unsurprisingly, its citation data that’s open, free to use, re-usable…and useful in ways you probably haven’t thought about yet. Over the years citations have become the key currency of academic reputation,

 

helping to measure the degree of influence any one scholar’s works have had on the academic community.

 

At the most basic level, there are two important aspects of citations associated with any one paper; who is cited in it and who it’s cited by.

 

The first is easy to establish, the information should be there in the document. However a crystal ball is needed to know who is doing the citing....

 

 

 

⌚ What can you do with Citation data (now and in the future)?

.

.

⌚ Is it really open and is it useful?



 

As more citations become openly available the citations themselves are becoming the subject of research with investigators examining the inter-relationships between disciplines, generating new knowledge. 


Making the data open and usable means that hitherto unimagined avenues of exploration can and will appear.



Post ImagE: http://bit.ly/Q72dJf




Via Mhd.Shadi Khudr
more...
Mhd.Shadi Khudr's comment, April 15, 10:19 AM
Best regards to Lucianaaaa!
Luciana Viter's comment, April 15, 10:26 AM
Thanks! :)
Mhd.Shadi Khudr's comment, April 15, 10:46 AM
Cheers :)
Scooped by Luciana Viter
Scoop.it!

Eles dormem e despertam com a ajuda de aparelhos

Eles dormem e despertam com a ajuda de aparelhos | Linguagem Virtual | Scoop.it
Técnicas para monitorar cada passo da vida se popularizam entre quem busca ‘bem-estar’
more...
No comment yet.
Rescooped by Luciana Viter from iEduc
Scoop.it!

The Cyberbullying Issue (And What Teachers Can Do To Help) - Edudemic

The Cyberbullying Issue (And What Teachers Can Do To Help) - Edudemic | Linguagem Virtual | Scoop.it
Cyberbullying poses a problem for students that teachers and parents often can’t help with – because they don’t always know. The internet (and mobile technologies) has brought bullying to a place outside the easy access of adults, who can’t intervene if they don’t know there’s a problem. With over 80% of teens using cell phones …

Via NikolaosKourakos
more...
No comment yet.
Rescooped by Luciana Viter from Educación y TIC
Scoop.it!

15 Lesson Plans For Making Students Better Online Researchers - Edudemic

15 Lesson Plans For Making Students Better Online Researchers - Edudemic | Linguagem Virtual | Scoop.it
How do you make students better online researchers? By understanding how they can and should use Google, of course!

Via Mariano Fernandez
more...
No comment yet.
Rescooped by Luciana Viter from Les outils du Web 2.0
Scoop.it!

Simplebooklet. Creer facilement des flipbooks et brochures en ligne - Les Outils Tice

Simplebooklet. Creer facilement des flipbooks et brochures en ligne - Les Outils Tice | Linguagem Virtual | Scoop.it

Simplebooklet est un service qui vous permet de créer très facilement des flipbooks ou brochures en ligne.

Simplebooklet va vous permettre à vous et à vos élèves de créer, publier et partager facilement tout type de flyer, brochure, dépliant ou présentation en ligne sous la forme d’un flipbook.


Via Fidel NAVAMUEL
more...
Fidel NAVAMUEL's curator insight, April 14, 11:03 PM

Un bon outil pour c réer par exemple une version électronique d'un journal de classe.

Blandine Lécuyer's curator insight, April 14, 11:10 PM

Pour créer facilement un journal de classe par exemple.

Murielle Godement's curator insight, April 15, 12:21 AM

Pour un journal de classe ou pour publier des travaux d'élèves, à partager par mail et intégrable dans une page web ... mais payant : 10 USD l'année pour le tarif éducation.

Rescooped by Luciana Viter from E-Learning, Formación, Aprendizaje y Gestión del Conocimiento con TIC en pequeñas dosis.
Scoop.it!

En el futuro aprenderemos de las cosas que nos rodean.

En el futuro aprenderemos de las cosas que nos rodean. | Linguagem Virtual | Scoop.it

Cada año, IBM publica una lista de las cinco innovaciones que se cree tienen el potencial de cambiar la forma de trabajar , vivir e interactuar durante los próximos cinco años. En el 2014 sus investigadores han centrado este ” 5 en 5 ” en  la idea de que en el futuro todo a nuestro alrededor nos permitirá aprender. Esta concepción se basa en el fenómeno llamado “Internet de las cosas” que últimamente ha derivado en el denominado Internet of Everything (IoE) o Internet de Todo (IdT)


Via Juan Jesús Baño Egea
more...
No comment yet.
Rescooped by Luciana Viter from Writing_me
Scoop.it!

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] | Linguagem Virtual | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling.

Via Alessandro Rea
more...
No comment yet.
Rescooped by Luciana Viter from Online students' motivation and engagement
Scoop.it!

Student Engagement in the Online Classroom - Do Your Job Better - The Chronicle of Higher Education

Student Engagement in the Online Classroom - Do Your Job Better - The Chronicle of Higher Education | Linguagem Virtual | Scoop.it
A veteran online instructor offers tips for keeping students interested and active.

Via Anna Hu , Kim Flintoff, Kyoko Kawasaki
more...
No comment yet.
Rescooped by Luciana Viter from Online students' motivation and engagement
Scoop.it!

Student Motivation and Engagement

Student Motivation and Engagement | Linguagem Virtual | Scoop.it
Student Motivation and Engagement in Online Courses by Selby Cull, Washington University in St. Louis Don Reed, Dept. of Geology, San Jose State University Karin Kirk, Science Education Resource Center authored as ...

Via Kyoko Kawasaki
more...
No comment yet.
Rescooped by Luciana Viter from Common Core Online
Scoop.it!

Engagement and Motivation

Engagement and Motivation | Linguagem Virtual | Scoop.it
Several years ago, my colleague and I developed a workshop on engagement and motivation.

Via Darren Burris
more...
No comment yet.
Rescooped by Luciana Viter from apps educativas android
Scoop.it!

Ciberactivismos, o cómo revolucionar desde Internet

Ciberactivismos, o cómo revolucionar desde Internet | Linguagem Virtual | Scoop.it
Ciberactivismos, o cómo revolucionar desde Internet (RT @UProfesional: Ciberactivismos, o cómo revolucionar desde Internet http://t.co/DPfIoDpicE cc: @ciberactivismo_ @y_quintana @mtascon)...

Via Ramon Aragon, Nicolás Dominguez
more...
No comment yet.
Rescooped by Luciana Viter from teaching with technology
Scoop.it!

'Retronauting': why we can't stop sharing old photographs

'Retronauting': why we can't stop sharing old photographs | Linguagem Virtual | Scoop.it
Jonathan Jones: Vintage pictures shared online by accounts such as Retronaut, HistoryInPix and IndiaHistoryPic capture moments gone for ever, but as vividly as the here-and-now. It's a heady mix of nostalgia and history

Via Louise Robinson-Lay
more...
Louise Robinson-Lay's curator insight, April 14, 3:09 PM

This post contains some twitter profiles to follow if you are interested in vintage photographs. There are some amazing snaps that really give an insight into the strange world of the past.

Rescooped by Luciana Viter from Games, gaming and gamification in Higher Education
Scoop.it!

The Difference Between Gamification And Game-Based Learning

The Difference Between Gamification And Game-Based Learning | Linguagem Virtual | Scoop.it
The Difference Between Gamification And Game-Based Learning

Via Amy Melendez, Kim Flintoff
more...
No comment yet.