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There is a new King. It is King Trust. Not King Content!

There is a new King. It is King Trust. Not King Content! | Linguagem Virtual | Scoop.it

We have been following the mantra of "Content Is King".  With the overflow of people following this great advice, we now must focus on building trust through great content.


Via Ken Morrison
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Ken Morrison's curator insight, May 13, 2013 4:35 PM

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

 

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

 

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

 

6. There is more to content than links

Links are very important.  But don't let it blind you!  

 

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

 

 

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

 

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

 

Your job is to engage, entertain and inform!  Don't forget that

 

10. Use other sites to find out what kind of content people want

Stop thinking that you have nothing to say and nothing to add. It is not true and you know that.  "Inspiration comes from adding upon what someone has done before."
----Always be aware of what is popular in your industry and write about those things.
Ivon Prefontaine's curator insight, May 13, 2013 6:26 PM

This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.

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Linguagem Virtual
Teaching, Research, Technology. Ensino, Pesquisa, Tecnologia.
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Rescooped by Luciana Viter from Las TIC en el aula de ELE
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150 herramientas gratuitas para crear materiales didácticos on line

150 herramientas gratuitas para crear materiales didácticos on line | Linguagem Virtual | Scoop.it
más de 150 herramientas gratuitas para crear materiales didácticos on line
Generadores de cuadernos, libros y publicaciones digitales

Cuadernia online (Consejería de Educación y Ciencia d...

Via Raúl, Francisca Manchado Pérez, Mila Solà Marqués, Juergen Wagner
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eTIC Factoria's curator insight, February 9, 3:38 AM

Encara n'afegiriem alguns més, però aquí n'hi ha per triar i remenar!

Mauro Hernandez's curator insight, February 9, 9:09 AM

Gran recopilación de herramientas

Filipe Cálix's curator insight, February 22, 12:30 PM

Tão extenso quanto interessante este artigo em que o autor organiza em 15 categorias (de acordo com as necessidades) mais de 150 ferramentas para a criação online de materiais didáticos.

Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
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Giving a PowerPoint is NOT a Student Centered Lesson

  21st Century teaching models call for a more student centered classroom. No longer is the teacher the holder of all knowledge. Students are able to conduct research, use social media tools t...

Via Tom D'Amico (@TDOttawa) , Juergen Wagner, juandoming
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Rescooped by Luciana Viter from Leadership to change our schools' cultures for the 21st Century
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Pedagogy Before Technology?

Pedagogy Before Technology? | Linguagem Virtual | Scoop.it
Has there ever been a more exciting time to be a teache…

Via Grant Montgomery
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Rescooped by Luciana Viter from TRENDS IN HIGHER EDUCATION
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Seven myths of university teaching

Seven myths of university teaching | Linguagem Virtual | Scoop.it
Paul Ashwin unpicks some cherished nostrums, from Hollywood-style star turns at the podium to the much-exaggerated death of the lecture

Via Alberto Acereda, Ph.D.
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Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
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Why we love Project Based Learning (and you should, too!)

Why we love Project Based Learning (and you should, too!) | Linguagem Virtual | Scoop.it
Project Based Learning? “We’ve been doing that for years!” we can hear you say. Science projects, musical performances, etc. We give our kids a goal and then they do it. So what’s the big deal?

Frankly, there’s more to project based learning (PBL) than this. Personally, we love it. It is one of the many tools that goes hand in hand with Global Digital Citizenship.

Via Edumorfosis, Norma, juandoming
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Rescooped by Luciana Viter from Pedalogica: educación y TIC
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Crea y aprende con Laura: 15 Sitios para encontrar y generar iconos

Crea y aprende con Laura: 15 Sitios para encontrar y generar iconos | Linguagem Virtual | Scoop.it
Fontello: Generador de iconos. Flat Icon: Motor de búsqueda de 16000+ iconos vectoriales.Material Design Icons: 750 iconos gratis  de código abierto de Google.Font Awesome: Fuente de iconos y kit de herramientas CSS.Glyphsearch: Búsqueda de iconos de otras bases de datos de iconos.MakeAppIcon: Generar iconos de todos los tamaños con un clic.Endless Icons: Los iconos planos, gratuitos y creativos.Ico Moon: 4000 + iconos vectoriales gratis, generador de iconos.The Noun Project: Miles de iconos diferentes para artistas.Perfect Icons: Herramienta de creación de iconos sociales.Icon Finder: Sección de iconos gratis.Doodle SetSet planaVector Line SetIcon Sweets: 60 vectoriales gratis de iconos de Photoshop .
Via Alazne González
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Rescooped by Luciana Viter from Educação a Distância e Tecnologias na Educação
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Como “ouvir” o aluno de educação a distância?

Conversar significa “mudar juntos” (com + versare), ou seja, à partir de uma conversa, todos os participantes devem sair “transformados”.

Via Carla Netto
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Rescooped by Luciana Viter from Pedalogica: educación y TIC
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Crea y aprende con Laura: 10 Consejos útiles sobre el uso de internet para menores. #Infografía

Crea y aprende con Laura: 10 Consejos útiles sobre el uso de internet para menores. #Infografía | Linguagem Virtual | Scoop.it

Via Alazne González
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Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
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Free Technology for Teachers: Rubrics for Blogging and Multimedia Projects

Free Technology for Teachers: Rubrics for Blogging and Multimedia Projects | Linguagem Virtual | Scoop.it

Free Technology for Teachers: Rubrics for Blogging and Multimedia Projects


Via Evelyn Izquierdo, juandoming
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Evelyn Izquierdo's curator insight, February 27, 6:51 AM
Incredibly useful tools
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‘Just Snapchat me’ - the new way to stay in touch with university tutors | Jisc

‘Just Snapchat me’ - the new way to stay in touch with university tutors | Jisc | Linguagem Virtual | Scoop.it

MobilResearch has revealed a sharp rise in the number of students using social media to stay in touch with tutors at college and university, with 40% of students now using social as their primary means of communication with lecturers.

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Rescooped by Luciana Viter from Contar con TIC
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Sitios recomendados para el trabajo con imágenes│Red Infod

Sitios recomendados para el trabajo con imágenes│Red Infod | Linguagem Virtual | Scoop.it

Aquí les ofrecemos algunos espacios para mejorar las imágenes, incluso jugar con ellas y agregamos otros sitios relacionados con el tema:

1. COLOURlovers

2. Estoig Digital

3. Fotoefectos

4. Foto Filtros

5. Fotor

6. Imageoid

7. LunaPix

8. Optimizilla

9. Photo

10. Photovisi

11. Picasion

12. Pixi Clip

13. Pookatoo

14. Arte argentino

15. Curso de fotografía

16. Digital Foto Red

17. Pexels

18. Stop Motion Now

19. Glosario gráfico

 


Via Silvina Carraud
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Rescooped by Luciana Viter from Ed Tech & eLearning
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What is Blended Learning Infographic

What is Blended Learning Infographic | Linguagem Virtual | Scoop.it

ndWhat is Blended Learning Infographic Blended learning is now the strategy of choice for most major employers across the world – but few are taking full advantage of the opportunities it presents. Blended solutions can be so much more powerful than just simple combinations of classroom and e... http://elearninginfographics.com/blended-learning-infographic-2/


Via elearninginfographic, Carlos Pinheiro
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Rescooped by Luciana Viter from Education et TICE
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A Guidebook for Social Media in the Classroom

A Guidebook for Social Media in the Classroom | Linguagem Virtual | Scoop.it
Edutopia blogger Vicki Davis, in the first half of a pro-and-con discussion about social media in the classroom, positions it as a vital life skill and provides 12 positive examples of classroom use.

Via Laurent Blanquer
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Rescooped by Luciana Viter from Technology in Art And Education
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Create Your Personal Brand Website

Create Your Personal Brand Website | Linguagem Virtual | Scoop.it
Build a fully customizable Personal Website in seconds - for free.

Via Nik Peachey, Monica S Mcfeeters
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Jose Pietri's curator insight, February 17, 8:12 AM

Could be useful for mentors (LEC or other EC projects in 2015) as a review point (has LinkedIn, uses social media leverage points + any content of interest). 

Alvaro Escobar's curator insight, February 23, 9:57 AM

Must know how to put together a bunch of technologies and make them work for the development of Web Systems.

Monica S Mcfeeters's curator insight, February 28, 12:23 PM

Here is an option for a personal brand Website. Take a look!

Rescooped by Luciana Viter from Aprendiendo a Distancia
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ASCD Express 10.12 - Five Trends That Are Transforming Education

ASCD Express 10.12 - Five Trends That Are Transforming Education | Linguagem Virtual | Scoop.it

In our rapidly changing world, how a school responds to emerging trends often determines that school's future. At the International Center for Leadership in Education, we find and analyze the nation's most rapidly improving schools so that we can learn about—and showcase—what makes these schools flourish. Through this work, we have identified five transformative trends that are changing the face of education.


Via Alfredo Calderon
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Rescooped by Luciana Viter from Informática Educativa y TIC
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iSpring Free | Free PowerPoint to Flash & HTML5 Converter

iSpring Free | Free PowerPoint to Flash & HTML5 Converter | Linguagem Virtual | Scoop.it
iSpring Free converts PowerPoint presentations to Flash or HTML5 while preserving the original look of your presentation. Retain all PowerPoint animations, transitions, hyperlinks and even triggers.

Via Fernando de la Cruz Naranjo Grisales
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Rescooped by Luciana Viter from Leadership to change our schools' cultures for the 21st Century
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Inside the schools that dare to break with traditional teaching - The Guardian

Inside the schools that dare to break with traditional teaching - The Guardian | Linguagem Virtual | Scoop.it
From Quest to Learn in New York to the Liger Learning Center in Cambodia, Matthew Jenkin explores schools that use innovative teaching methods and curriculums

Via Grant Montgomery
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Rescooped by Luciana Viter from EDUCACIÓN 3.0 - EDUCATION 3.0
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Moovly - Create Animated Content like a Pro

Moovly - Create Animated Content like a Pro | Linguagem Virtual | Scoop.it
Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Via Nik Peachey, Javier Sánchez Bolado
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Monica S Mcfeeters's curator insight, February 28, 12:21 PM

Great way to improve your content!

Maria Flouraki's curator insight, Today, 3:38 AM

Very usuful indeed.

anna's curator insight, Today, 4:26 AM

da vedere

Rescooped by Luciana Viter from Criatividade colaborativa
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Films d’animation (création, ressources, outils…) |

Films d’animation (création, ressources, outils…) | | Linguagem Virtual | Scoop.it

Parmi les très nombreuses techniques utilisables pour créer un film d'animation, nous en avons retenu trois, faciles, rapides et utilisables en classe : l'animation en volume, le papier découpé et la pixilation . Mais vous pourrez en expérimenter bien d'autres par vous-mêmes. Et pour gagner du temps, un thème imposé : l'accident.


Via Tuic numerique - Canopé Beauvais, Anabela Luís
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LEBLOND's curator insight, September 12, 2014 12:09 PM

pour apprendre à faire de petits formats en capture vidéo

laryve's curator insight, September 16, 2014 8:58 AM

créer un film d'animation

Gobbo Domitille's curator insight, February 22, 1:28 PM

Ressources très intéressantes pour changer de formats !

Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
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Crea y aprende con Laura: 25 Analizadores webs gratuitos

Crea y aprende con Laura: 25 Analizadores webs gratuitos | Linguagem Virtual | Scoop.it
25 Analizadores webs gratuitosOpen Site Explorer: Herramienta completa para el análisis de enlaces.Ahrefs: Explorador del sitio y comprobador de vínculo de retroceso.Quick Sprout: Análisis completo de tu sitio webWordpress SEO by Yoast: Tener un sitio de WordPress totalmente optimizado.SEO Site Checkup: Comprueba los problemas de SEO de tu sitio web de forma gratuita.Hubspot Marketing Grader: Grado de comercialización.SimilarWeb: Analizar estadísticas del sitio web para cualquier dominio.Alexa Ranking: Percepciones analíticas para analizar el rango de cualquier sitio.SERPs Rank Checker: Rango de palabras clave gratuito y corrector SERP.OpenLinkProfiler: Los vínculos de retroceso más frescos, de forma gratuita.Keywordtool.io: Alternativa libre a Google Keyword Planner.Google Analytics Google Planificador Palabra claveHerramientas WebmasterGoogleTendenciasNibbler: Probar cualquier sitio web.Browseo: ¿Cómo ven tu sitio web los motores de búsqueda.Broken Links: Encontrar enlaces rotos, redirecciones y más.Copyscape: Búsqueda de copias de tu página en la web.Woorank: Revisión del Sitio Web y herramienta de SEO.Google Pagespeed Insights: Comprueba el rendimiento de tu sitio.Pingdom Website Speed Test: Prueba el tiempo de carga de tu sitio.GTMetrics: Analizar el rendimiento de velocidad de tu página.XML Sitemaps: Generador de mapa del sitio que crea variantes XML y HTML.W3C validator: Servicio de validación de marcado fácil de usar.
Via Alazne González, juandoming
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Rescooped by Luciana Viter from Pedalogica: educación y TIC
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5 PBL Best Practices for Redefining the Teacher's Role

5 PBL Best Practices for Redefining the Teacher's Role | Linguagem Virtual | Scoop.it
PBL changes a teacher's traditional role through framing the learning, helping students develop ideas, consulting as they revise, and encouraging feedback, reflection, and authentic presentations.

Via Alazne González
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Why Your Pinterest Boards Have More Followers Than Your Account

Why Your Pinterest Boards Have More Followers Than Your Account | Linguagem Virtual | Scoop.it
Marketers, businesses and brands alike are striving to understand what engagement strategies work best with Pinterest, while figuring out how to measure these strategies as they go. Many would assume
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Rescooped by Luciana Viter from Daily Magazine
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Blended Learning (Pt. 1): Changing the Face of Education

Blended Learning (Pt. 1): Changing the Face of Education | Linguagem Virtual | Scoop.it
A new way of teaching and learning is making its way into some public schools that, if it gains enough traction, could turn the traditional education system on its head. "Blended learning" is not about credits or grades; it's about mastery ...

Via Stephania Savva, Official AndreasCY
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Rescooped by Luciana Viter from Aprendiendo a Distancia
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Las tabletas y las pizarras electrónicas conquistarán las aulas en 2018 (Infografía)

Las tabletas y las pizarras electrónicas conquistarán las aulas en 2018 (Infografía) | Linguagem Virtual | Scoop.it
En 2018 los profesores dispondrán de pizarras electrónicas para dar la clase, y los alumnos trabajarán con tabletas y libros digitales. Esta es una de las conclusiones de estudio Perspectivas 2014: Tecnología y Pedagogía en las aulas, desarrollado por...

Via Alfredo Calderon
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Rescooped by Luciana Viter from Didactics and Technology in Education
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Nuevas características en los documentos de Google que facilitan el trabajo académico

Nuevas características en los documentos de Google que facilitan el trabajo académico | Linguagem Virtual | Scoop.it
Aquellos estudiantes que utilicen los documentos de Google para sus trabajos académicos, encontrarán interesantes novedades que les facilitará el proceso

Via Mariano Fernandez S., Rui Guimarães Lima
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10+ web tools to make quote photos

10+ web tools to make quote photos | Linguagem Virtual | Scoop.it
A review of the 10 best web-based tools to make quote photos. These tools create fast, easy and great-looking images from quotes or other text.
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