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Teaching, Research, Technology. Ensino, Pesquisa, Tecnologia.
Curated by Luciana Viter
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Websites + Storytelling: The Best Way To Drive Traffic

Websites + Storytelling: The Best Way To Drive Traffic | Linguagem Virtual | Scoop.it

"Storytelling is one of the oldest habits of modern civilization. Ever since we learned to communicate, understand each other, we have been telling stories. At a time when your website is the storefront of your business and a gateway to increased conversions, storytelling is surely one of the key components that can play a crucial role in turning the tides in your favor. After all, web design is also about communicating concepts and ideas, isn’t it?"


Via Karen Dietz, juandoming
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Karen Dietz's curator insight, July 1, 12:05 PM

I like this quick article because it reminds us of 3 key points to remember when sharing our business stories on our website:

  1. Words matter. For me I find it much easier to record myself telling a story orally and then converting that to text. From there I can then craft a written story without losing my unique voice and authenticity.
  2. Parallax web design is a very cool tool for telling your brand story.
  3. A mascot (think MailChimp) can be a big boost for your business -- especially in B2C. Although MailChimp is a B2B company, I think figuring out if a mascot will work for you is all about really knowing your audience. 


Think about these 3 points and have an awesome day.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Luciana Viter from el atril 2.0
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El Arte de Presentar – Tu historia está en el centro de tu estrategia de comunicación y tu cliente es su protagonista

El Arte de Presentar – Tu historia está en el centro de tu estrategia de comunicación y tu cliente es su protagonista | Linguagem Virtual | Scoop.it

Via victormblancogijon
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Rescooped by Luciana Viter from Digital Storytelling
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17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley

17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley | Linguagem Virtual | Scoop.it
The following post is a guest post by Alexis Niki, a Paris-based founder & CEO of StoryNova, which provides concept and story strategy and development

Via José Carlos
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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] | Linguagem Virtual | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling.

Via Alessandro Rea
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O outro tipo de controle: site ajuda aluno a criar game

O outro tipo de controle: site ajuda aluno a criar game | Linguagem Virtual | Scoop.it
Criar um personagem, dar um nome e escolher cada um de seus próximos passos não é mais obra divina ou trabalho de escritor.
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The Periodic Table of Storytelling

The Periodic Table of Storytelling | Linguagem Virtual | Scoop.it
I think an excellent and challenging exercise for narrative writing would be to select at random a handful of elements from The Periodic Table of Storytelling* by James Harris. It’s wonderful:
[make...

Via Laura Brown
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Elsa Cruz's curator insight, February 27, 12:46 PM

Muito engraçada, esta Tabela Periódica da escrita :)  Quando carregamos sobre cada um dos elementos, este remete para um artigo acerca do tema.

Acho que merece a pena ser explorada.

Renata Hill's comment, February 27, 1:11 PM
Interesting, outside-the-box creativity! Thank you!
Rescooped by Luciana Viter from Story and Narrative
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Humanizing Brands With Stories And Comedy

Humanizing Brands With Stories And Comedy | Linguagem Virtual | Scoop.it

"What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. He's an all-around great guy and whenever we're together (which isn't often enough!), I always learn a ton about writing and storytelling. I think you will as well. Enjoy the conversation..."


Via Gregg Morris
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Presentation Tips | How To Be A Powerful Storyteller

Presentation Tips | How To Be A Powerful Storyteller | Linguagem Virtual | Scoop.it
Learn how to be a amazing storyteller with your presentations. These presentation tips will guide you one how to tell a story that your audience will remember

Via José Carlos
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Pippa Davies @PippaDavies 's curator insight, January 3, 12:24 AM

Great tips for sharing your stories and engaging your audience.

Alisha Shibli's curator insight, January 6, 4:57 AM

Presentations are all about story telling after all. What's important is how you tell that story.

Monica S Mcfeeters's curator insight, January 6, 11:03 AM

Intructors and artist have many tales to share over a lifetime. Here are some tips to remember when thinking about telling those stories.

Rescooped by Luciana Viter from Narrativas digitales, Digital storytelling
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Tour Builder - Put your story on the map.

Tour Builder - Put your story on the map. | Linguagem Virtual | Scoop.it
Tell your stories with photos, videos and rich text on Google Earth.

Via Teresa Pombo, Mario Aller
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Teresa Pombo's curator insight, November 18, 2013 3:52 PM

Com um fim específico, uma outra perspetiva de uma ferramenta bem conhecida :)

Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
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Guillermo Del Toro Reveals His 5 Biggest Tips For Making A Movie

Guillermo Del Toro Reveals His 5 Biggest Tips For Making A Movie | Linguagem Virtual | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 10, 2013 12:20 AM


"The genre-master filmmaker behind Pan's Labyrinth , Hellboy , and Pacific Rim gives BuzzFeed his insight on telling great stories" ...

Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
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Engage Your Learner: Add Suspense, Mystery, Intrigue « Karl Kapp

Engage Your Learner: Add Suspense, Mystery, Intrigue « Karl Kapp | Linguagem Virtual | Scoop.it

Via Mayra Aixa Villar, juandoming
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Rescooped by Luciana Viter from Technology & Learning
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20 Web Design Trends In 2013 From Responsive To Storytelling

20 Web Design Trends In 2013 From Responsive To Storytelling | Linguagem Virtual | Scoop.it
Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead. Craig Grannell talks to top industry figures about the web design trends you should be mindful of over the coming 12 months.

Via Martin (Marty) Smith, Raquel Oliveira
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Martin (Marty) Smith's curator insight, September 22, 2013 6:51 PM

Web design is changing fast and here are 20 trends we've seen this year.

Jayde Ashlin's curator insight, September 24, 2013 1:03 PM

...it's changin' fast!

Raquel Oliveira's curator insight, September 24, 2013 4:54 PM

2 lovely subjects: Web designer and storytelling !

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The Joy of Data Driven Storytelling

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understan
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Rescooped by Luciana Viter from Recursos Online
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A Handy Interactive Visual on The Digital Storytelling Process

A Handy Interactive Visual on The Digital Storytelling Process | Linguagem Virtual | Scoop.it
June 24, 2014
Here is a great interactive Thinglink image on the process of digital storytelling I want to share with you today. This graphic is created by Tonia and features a wide variety of iPad...

Via Maria Margarida Correia
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Rescooped by Luciana Viter from Just Story It Biz Storytelling
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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Linguagem Virtual | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli's curator insight, May 13, 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

Rescooped by Luciana Viter from Digital Storytelling
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5 Tips for Creating a Story in Your Image

5 Tips for Creating a Story in Your Image | Linguagem Virtual | Scoop.it

"If you want to become a good photographer, you have to be a good storyteller first. An image with a story, one that evokes emotion and curiosity will rise above other images and catch the viewer’s attention."


Via José Carlos
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Joyce Valenza's curator insight, April 18, 9:17 AM

Wow!  Love these ideas for use in creating presentations. 

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Webnovela brasileira disputa final mundial de educação | PORVIR

Webnovela brasileira disputa final mundial de educação | PORVIR | Linguagem Virtual | Scoop.it
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Rescooped by Luciana Viter from Educación 2.0
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Creación de historias digitales. Herramientas

Creación de historias digitales. Herramientas | Linguagem Virtual | Scoop.it

La narración en digital nos permite utilizar nuevos formatos como vídeos, imágenes en movimiento, podcasts o la creación de libros electrónicos multimedia para transmitir una historia que apelen a nuestro aprendizaje sensorial y visual.


Via Angel Acción Lamas, Nacho Herrero, Raúl Luna
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Raúl Luna's curator insight, March 4, 10:46 PM

Diferentes tipos de narración y herramientas digitales para crearlas.

mlizquierdos's curator insight, March 29, 4:58 AM

Herramientas que te permiten Contar historias

Susana Negrin's curator insight, May 30, 10:24 PM

Un recurso excelente!!

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Storytelling: An Emerging Niche In The WordPress Market

Storytelling: An Emerging Niche In The WordPress Market | Linguagem Virtual | Scoop.it
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Rescooped by Luciana Viter from Narrativas digitales, Digital storytelling
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Storytelling - El poder de las historias

Presentación encontrada en pdf. perteneciente a Felipe Moreno.


Via Mario Aller
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Rescooped by Luciana Viter from Just Story It Biz Storytelling
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"The kids have no imagination!"

"The kids have no imagination!" | Linguagem Virtual | Scoop.it

"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."


Via Gregg Morris, Karen Dietz
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malek's curator insight, December 11, 2013 8:47 AM

Everyday we get more depenadant on technology and gradually lose human touch. Storytelling through tech keeps the whole operation in check.

henk eisema's curator insight, December 11, 2013 5:26 PM

well put!

Ali Anani's curator insight, December 14, 2013 12:24 AM

The disappearance of imagination

Rescooped by Luciana Viter from JUST TOOLS
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Six Ways to Ignite Your Ideas!

We see a bright future for presentations! Let's leave the dark ages of "Death by PowerPoint" behind us. Here are some tips to help you SHINE on your next presen

Via José Carlos, FEED THE TEACHER
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Nicola Morris's curator insight, November 19, 2013 8:14 AM

Such a lovel graphic and great ideas

Pippa Davies @PippaDavies 's curator insight, November 19, 2013 12:56 PM

Awesome presentation skills shared in this slide show.  Now if only I could make Powerpoints as pretty...

reuvenwerber's curator insight, November 20, 2013 5:10 AM

Great message on how to build a prizewinning presentation that teaches & influences.

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Infographic: Why Cats and Bacon Go Viral

Infographic: Why Cats and Bacon Go Viral | Linguagem Virtual | Scoop.it
Infographic: Why Cats and Bacon Go Viral
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How to Create Content for Prospects Who Are Too Busy to Read

How to Create Content for Prospects Who Are Too Busy to Read | Linguagem Virtual | Scoop.it

“According to LookBookHQ, a content marketing firm, companies must focus on accessibility and excellent storytelling to make their content stand out from the mediocre ones. By creating a quality package of content, marketers can influence marketers (the smart ones, hopefully) to determine which content is worthy of their precious, busy time.”

 

Read more: http://bit.ly/1fRqsX2

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The Future Of Storytelling (Free MOOC) ~ iversity

The Future Of Storytelling (Free MOOC) ~ iversity | Linguagem Virtual | Scoop.it

"Together with a whole network of media researchers, creators and students we will:
- learn storytelling basics such as antagonist/protagonist relationships, narrative/narrated time, ...
- have a look at exciting current media projects
- analyze how they are designed and executed based on aforementioned basics
- and discuss how (and if) new online tools and formats change the way stories are told and perceived.

The 8-chapter course starts on October 25th, 2013 and ends on December 20th, 2013.

It will offer weekly video material, lessons, interviews and tasks on the following topics (not necessarily in this order):
- storytelling basics
- serial formats (on the TV, web and beyond)
- storytelling in role-playing games
- interactive storytelling in video games
- transmedia storytelling
- alternate-reality gaming
- augmented reality and location-based storytelling
- the role of tools, interfaces and information architectures in current storytelling.

Our first Storytelling-MOOC will focus on fictional formats.

 

"Our goal is to inspire and help understand. To broaden our horizon of what is and might be possible and what has already been attempted, and what has succeeded or even failed - and why.
In several little tasks you'll analyze and practice storytelling on your own and in teams."


Via Jim Lerman
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Jim Lerman's curator insight, September 15, 2013 8:17 PM

This MOOC will be led by a team based at the University of Potsdam, Germany