Innovation, value and pricing are inseparable. They are part of a dynamic system to create long term sustainable value for firms. As such, they have to be treated with equal attention, with the required sweat equity from top executives and with the necessary levels of investments.
Using tagatose to sweeten food and drink products has taken a step forward as Korean scientists report the ‘first quantitative data on the relationship between the sweetness of tagatose and sucrose over a range of sweetness levels commonly...
"Obesity Paradox" - More And More Studies Find The Overweight Live LongerOpEdNews"Obesity Paradox" - More And More Studies Find The Overweight Live Longer. Quicklink submitted by Rob Kall Permalink November 8, 2012.
Fear of failing is one of the biggest innovation obstacles around. Within organisations, mistaking ideas for innovation is the most common innovation mistake that I come across. In part, this is due to fear of failing.
Electron microscopes can produce incredibly detailed and even 3D views of sub-cellular structures, but often at the cost of losing the bigger picture. Researchers at Leiden University in the Netherlands, however, have leveraged a technique called virtual nanoscopy that enables researchers to observe the whole of a cell and its intricate details in a single image. With the method, the team stitches together nanometer resolution photographs of what's gone under the scope to create a map with adjustable zoom a la Google Maps. Their study created a 281-gigapixel image (packed with 16 million pixels per inch) of a 1.5-millimeter-long zebrafish embryo.
The personal computer, the smartphone : you know the greatest gadgets of all time (and you’ve probably owned most of them), but which has changed the world more than any other? To make our list of 101, a gadget had to be something you could hold in your hands, mechanical or electronic, and a mass-produced personal item. The rest was up to the judges…
Bernard Lietaer, author, financial expert, and co-designer of the ECU (the monetary mechanism that later became the euro) presented compelling arguments to show that there is a structural flaw in the current monetary system that generates all the current problems and repeated financial and monetary crises, including the eurozone crisis. It is also ecologically unsustainable as it encourages climate change and over-consumption.
"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."
The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner
Jim's storytelling principles are at the heart of effective business storytelling:
The Story Is Told for Another The Story is Toid In Search of a Truth The Story is Told Because you Care for the Hearer
Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also?
Well, for one -- you'd avoid all those feelings of manipulation.
And second -- your storytelling would be truly great work
For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.
Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
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