"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."
The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner
Jim's storytelling principles are at the heart of effective business storytelling:
The Story Is Told for Another The Story is Toid In Search of a Truth The Story is Told Because you Care for the Hearer
Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also?
Well, for one -- you'd avoid all those feelings of manipulation.
And second -- your storytelling would be truly great work
For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.
Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
A leader should be aware of his strengths and weaknesses so he can maximize his effectiveness and efficiency, while at the same time, deal with whatever negative effects his weaknesses can cause. Conduct a personal Leadership SWOT Analysis.
Interesting interview with Chuck Palus co-author of The Leaders Edge. The book describes leadership as the art of making shared sense of complexity, and talks about six creative leadership competencies that can help when striving to lead innovation initiatives, developing creative organizational cultures or just to get better at being an empowering collaborative leader.
Artilect FabLab Toulouse organizes from 18-21 October 2012 in partnership with the festival la Novela a conference bringing together the different actors of the Fab Labs Europe and all those interested in the movement Fab Lab, Maker, DIY, DIWO.
"Change management is the law of life, and those who look only to the past or present are certain to miss the future." ~ John F. Kennedy
Most business change management programs fail, but the odds of success can be greatly improved by taking into account– counter intuitive insights about how employees interpret their environment and choose to act, say Carolyn Aiken and Scott Keller.
This article will take some reading (it's not that long) because you will want to savor its insights and contemplate its meaning. It is all about organizational storytelling and successful change management.
Actually these insights could be used for almost any situation where you need to work with other people.
The basic premise is that most org change efforts fail because they try to 'motivate' employees to change instead of letting employees write their own story -- and for leaders to listen more and tell less during change.
The article spends some time on the essential dynamics of why change efforts fail, and offers great pointers on how to shift the tide. And how stories can make the difference.
Enjoy this thoughtful read.
Now -- a word for all bloggers out there. Once again, the author's name is not part of this article. And the 'About' page on this blog is down. So I can't mention this author's name because I don't know it. Neither can I post a comment to let the author know I've curated his article -- because there is no comments form on the blog. Sigh. Take a lesson here folks.
Electron microscopes can produce incredibly detailed and even 3D views of sub-cellular structures, but often at the cost of losing the bigger picture. Researchers at Leiden University in the Netherlands, however, have leveraged a technique called virtual nanoscopy that enables researchers to observe the whole of a cell and its intricate details in a single image. With the method, the team stitches together nanometer resolution photographs of what's gone under the scope to create a map with adjustable zoom a la Google Maps. Their study created a 281-gigapixel image (packed with 16 million pixels per inch) of a 1.5-millimeter-long zebrafish embryo.
"L'enseigne va être la première à proposer des fonctionnalités de commerce sans contact à ses clients, un dispositif conçu en partenariat avec la start up française Think&Go NFC. Il suffira d'approcher son smartphone des étiquettes NFC (sans contact) des produits pour glisser le produit dans son panier, bénéficier d'une alerte allergène, payer ou préparer sa liste de courses.
Grande première en France dans le commerce alimentaire. Casino va dévoiler lundi prochain une application de commerce sans contact (NFC), réalisée avec son partenaire, la start up Française Think&Go NFC.
Le sans contact, qui permet de réaliser des opérations en approchant simplement son smartphone d'une étiquette sur un produit, ouvre un grand champ de possibilités. LSA avait dévoilé en avant-première ces fonctionnalités, lors d'une visite au magasin-test de Casino, à Paris. Le sans contact permettra par exemple de déclencher des alertes allergènes sur les produits, de les glisser dans sa liste de courses, de payer ou de dresser sa liste de courses pour une livraison à domicile. Le NFC est une technologie prometteuse pour le commerce mobile, qui apparaît en tout cas beaucoup plus simple et rapide que le scanning de code-barres ou de QR codes."
This article by Brian Solis is bringing together a couple of themes
1.) How SoLoMo and ambient information are causing information overload not only for individuals but at the enterprise level
2.) Social media monitoring is about measurement, but there is a missing piece - making sense of the information. Community managers are not doing this.
3.) Business intelligence teams are siloed and not working with the social media team on sense making and application of the social media data.
4.) Better to invest in a human who can make sense of information than more technology ..
The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond the routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save important findings from a slow and eventual death by three-ring binders rich with direction and meaning.
One place where the human algorithm can have an immediate impact is in social media listening. In addition to tracking simple data signals such as conversations, sentiment, share of voice, and service inquiries, data can present insights into preferences, trends, areas for innovation or refinement, R&D, co-creation, and more. Even though sophisticated tools can help track data points that can lead to these insights, it still takes a human touch to surface them and in turn advocate findings within the organization. It’s the difference between insights, actionable insights, and executed insights.
The truth is that a community or social media manager is not tasked with this type of responsibility. Therefore, insights largely remain undiscovered. It takes a new role that unites the disciplines of business intelligence and social media with the perseverance of a change agent. Without it, all of the insights capable of leading organizations to the next big thing will meet their long time arch nemeses: fear and skepticism.
A few nonprofits, like DoSomething, have invested in data analysts on stff who job it is to steward data and help staff make sense of it. How many nonprofits allocate the time for sense-making beyond the routine. Usually, it is part of someone's job description and not enough time is invested in this important process.
Artmoney is a global, alternative currency made of original art. Artists make their own money. Companies accept artmoney as payment. Collectors buy artmoney as inexpensive, original art. Welcome to a world of imagination and real human relations through creativity!
Tiffany Shlain, founder of the Webby Awards, talks about today's interconnected society at The Economist's Ideas Economy: Information 2012 event in San Francisco. I wanted to bring this to your attention because what she is speaking about concerns all of us
What does it mean to live in a connected world? How is it changing us, our culture and the planet?
Her film "Connected" is a must see! It's thought provoking and captures the essence of the experience, the anxiety, overwhelm, mystery, commonality, rapture, looks at the potential and wonder of what innovation, knowledge, discovery lies ahead.
"Go as far as you can see and when you get there. you'll be able to see even farther"
Selected by Jan Gordon covering "Exploring Change and Ongoing Discussions"
why companies, no matter how big and successful, need to embrace disruptive innovations that will likely have a major impact in their industry; and why doing so requires an entrepreneurial approach quite different from their more typical operational culture.
This piece was written by R "Ray" Wang for softwareinsider, there are great insights and strategy for businesses who want to stay ahead of the curve.
Here are the highlights of this article:
The Real-Time is Filled with Flaws
The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.
While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:
Here is a brief overview:
1. Customers ad employees only want engagement aligned with self interest
**Relevancy of information is required for customers and employees to respond
**Real-time interactions quickly evolve into noise.
2. No human can truly handle the volume and flow of real-time interactions.
3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction
Delivering context is the secret to right time success
Context provides the key ingredient in improving outcome
Why? Context provides the relevancy required for not only anticipation, but also prediction
The Bottom line: Start with Seven Dimensions of Context Drivers:
"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."
relationships, time, location, business process, role, sentiment, intent
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
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