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The 10 Most 'Likeable' Business Leaders on Twitter

The 10 Most 'Likeable' Business Leaders on Twitter | Likeable Brands | Scoop.it
The expert on likeability shares his method for measuring social media success.
Tracy Heikel's insight:

Even at the highest levels, these 'Likeable' senior executives are active on social media, engaging and building communities. 

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It's Time Brands Started Acting More Like People

It's Time Brands Started Acting More Like People | Likeable Brands | Scoop.it
This article is by Britt Peterson, Director of Growth Strategy at Cole & Weber United.
Tracy Heikel's insight:

Interesting people give you something to think about, or something to do, check out, share. As a brand, what value are you adding to people in your community? What’s making you interesting through their eyes?

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Attention Brands: Sounding Human Makes You More Likeable ...

Attention Brands: Sounding Human Makes You More Likeable ... | Likeable Brands | Scoop.it
So this week a few high-profile brands apparently had their Twitter accounts hacked, including Burger King and Jeep. Burger King tweeted to Jeep that they.
Tracy Heikel's insight:

People relate more to brands that speak in a voice they recognize: Their own.

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Don't Fret Over Your Mistakes, They Make You More Likeable

Don't Fret Over Your Mistakes, They Make You More Likeable | Likeable Brands | Scoop.it
We worry a lot over the mistakes we've made, and to a point, that's a good thing. It can help us become better people. But eliminating mistakes altogether isn't the best goal--in fact, some studies have shown it makes you more likeable.
Tracy Heikel's insight:

Those who never make mistakes are perceived as less likeable than those who commit the occasional faux pas. Messing up draws people closer to you, makes you more human. 

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Why Brands Are Like People

Why Brands Are Like People | Likeable Brands | Scoop.it

Why do so many executives who talk about brand not understand its full potential as a business asset?

 

Many see it from a single tactical dimension instead of its entirety. Many mistakenly see brand as the logo, an ad campaign or what’s on product packaging. They don’t understand the strategic power that a fully articulated brand platform holds when deployed across all areas of the business.

 


Via El Copy Canalla
Tracy Heikel's insight:

In the same way we form opinions about people, we form opinions about brands. Brand is the impression we have of a product or a service and is based on the sum of our experiences and interactions with it. Everything a brand does matters.

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bradkerr's curator insight, November 12, 2013 8:19 AM

Businesses talk about "building" a brand. But a brand is something that results from excellent execution, not a marketing campaign. It exists in the hearts and minds of your customers.

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Applying 6 Habits of Remarkably Likeable People to Businesses on ...

Applying 6 Habits of Remarkably Likeable People to Businesses on ... | Likeable Brands | Scoop.it
Your consumers have invested their time to interact and engage with your business on social media, so live up to your end of the bargain and give them something of value in return. If you do it well enough, they'll be inclined ...
Tracy Heikel's insight:

Ensure that your online community knows the people behind your business or brand. By humanizing your business, you’ll be able to develop deeper, more genuine relationships with your consumers.

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The Key To Winning The Internet: Cats | Likeable Media - A Social Media and Word of Mouth Marketing Firm

The Key To Winning The Internet: Cats | Likeable Media - A Social Media and Word of Mouth Marketing Firm | Likeable Brands | Scoop.it
The Key To Winning The Internet: #Cats http://t.co/gBdiFFiTAV #SanfordSocial
Tracy Heikel's insight:

It's not scieintiific, people like cats. 

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