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RT @NOH8Campaign: Breaking news! Same Sex Marriage Bill storms through House of Commons with a majority vote! via Stonewall... http://t.co/kQIv1kZA
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How TV metrics will change & Social TV: 6 Apps That Will Transform Television in 2013

How TV metrics will change & Social TV: 6 Apps That Will Transform Television in 2013 | Likeability | Scoop.it
Nielsen, Twitter and plenty of startups are going to transform television this year.

Via Gary Hayes
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Gary Hayes's curator insight, February 1, 2013 5:02 PM

How will all this social TV activity affect Nielsen? Their outdated mode of tracking viewership continues to rely upon a set of families across the U.S. who initially used logbooks to track what they viewed. Now most use TV tracking devices, but still represent a small sample of traditional households. During sweeps, Nielsen still uses paper diaries. I am sure there are lots of teen and college kids filling out paper diaries for them. Err, maybe not.

While advertisers will continue to use Nielsen as a common standard for now, they will push forward in 2013 with complementary channels to assess their engagement and the activity of the media they sponsor. Since Nielsen's snafu in 2010 on social media, the company is still recovering its credibility in this area. Nielsen's Twitter partnership will help once it kicks in by the Fall TV season, but it is late to market.