Lifestyle of the Community Manager
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How A Popular Two-Letter Word Is Undermining Your Credibility

How A Popular Two-Letter Word Is Undermining Your Credibility | Lifestyle of the Community Manager | Scoop.it

Beginning your sentence with “so” orients your message and subconsciously alerts your audience that what you’re about to say is different than what you’ve been talking about up until this point. Business-types need to drop the “so” for three main reasons:

 
Christina Guenther's insight:

1. "So" Insults Your Audience

2. "So" Undermines Your Credibility 

3. "So" Demonstrates That You're Not 100% Comfortable With What You're Saying.

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Google Plus - Frequently Asked Questions! - Plus Your Business

Google Plus - Frequently Asked Questions! - Plus Your Business | Lifestyle of the Community Manager | Scoop.it
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!
Christina Guenther's insight:

Your first step to becoming a G+ expert is right here! 

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The Best Add-Ons for Google Drive

The Best Add-Ons for Google Drive | Lifestyle of the Community Manager | Scoop.it
Yesterday, Google introduced add-ons for Google Docs and Sheets. These add-ons allow you to add all kinds of functionality to your documents, including signing faxes, creating bibliographies, and more. While it's still in its infancy, here are a few of the best add-ons available at launch.
Christina Guenther's insight:

Love UberConference and Mindmeister! 

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Here’s What Employers Will Be Looking For in Social Media Managers in 2014 | Sprout Social

Here’s What Employers Will Be Looking For in Social Media Managers in 2014 | Sprout Social | Lifestyle of the Community Manager | Scoop.it
Choosing a social media manager involves a different set of qualifications than the usual employee. Here are some of the traits to keep in mind when hiring.
Christina Guenther's insight:
Great article! I definitely agree with the need for video skills. I would also emphasize the need for both web & mobile analytics!
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Update to Algorithm: Reducing Spam

Update to Algorithm: Reducing Spam | Lifestyle of the Community Manager | Scoop.it
Facebook has announced another tweak to the news feed. This latest change focuses on cleaning up spam. Facebook is addressing three main issues: Like-baiting Frequently Circulated Content Spammy Links This latest change is interesting because it provides clues into the … Continue reading →
Christina Guenther's insight:

It's pretty simple. Be more valuable with the content you provide. The internet is full of multiple variations of content so this whole idea of frequently circulated content will always be an issue. However, adding insight to relevant content you curate and creating original content is essential to community building. Brands can engage with fans through both creating and curating.  


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12 Writing Exercises That Will Transform Your Copy Today - Copyblogger

12 Writing Exercises That Will Transform Your Copy Today - Copyblogger | Lifestyle of the Community Manager | Scoop.it
Demian Farnworth provides 12 exercises that help you flesh out and sharpen the overriding need your copy must focus on -- without repeating yourself.
Christina Guenther's insight:

Your copywriting deserves some spring cleaning too! 

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Facebook to launch new Campaign Structure on March 4

Facebook to launch new Campaign Structure on March 4 | Lifestyle of the Community Manager | Scoop.it

Facebook today announced it will launch a new campaign structure on March 4 with the goal of making it easier for advertisers of every size to organize, op


Via massimo facchinetti
Christina Guenther's insight:

"Overall, this change seems like it will result in more work for marketers. The upside is, however, they will learn which ads are resonating with each audience and, in turn, be able to create better-optimized campaigns. At least, that’s what Facebook is hoping."



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