Healthcare marketing
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Healthcare marketing
Marketing to healthcare professionals
Curated by Claire England
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Rescooped by Claire England from Emerging Themes in Marketing!

Infographic: Are you ready for sensors in healthcare?

Infographic: Are you ready for sensors in healthcare? | Healthcare marketing |

From FitBit to Misfit, the market for wearable sensors is increasing dramatically - and not just for personal fitness and wellness.


New devices are being designed on an almost-weekly basis to help people manage chronic conditions, recover more quickly from injuries, analyze physical and environmental abnormalities that may lead to more serious health issues and detect unhealthy habits before they cause problems.




Via nrip, Cambridge Marketing Colleges
RosG's curator insight, September 20, 2013 12:49 PM

Are we inviting hypochondria or hopefully will use these sensors wisely?

Kel Mohror's comment, September 20, 2013 6:15 PM
Wearable sensor / body area nets are the best path to preventing chronic diseases. These nets incorporate activity tracking and estimating caloric burn during one's activities to guide us in warding-off gaining weight. Other apps enable more complete health data to be communicated to a provider for, in needed, more timely intervention to prevent hospital re-admissions or a health crisis.
Scooped by Claire England!

Doctors tell how they use social media as professional watercooler - American Medical News

Doctors tell how they use social media as professional watercooler - American Medical News | Healthcare marketing |
Doctors tell how they use social media as professional watercoolerAmerican Medical News“The social media world is such an intense, immediately responsive place that you can have tremendous amounts of traffic pointing out the good and bad about an...
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Rescooped by Claire England from Curation-Corner!

Content Marketing The New Branding

Content Marketing The New Branding | Healthcare marketing |
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Branding another name for creating a perception

The very essence of brands don’t lie within your brand colors or site design, even though important.

The essence of a brand lies within its meaning.

And words have meaning. Words matter.

How does the 'brand' inspire people to generate content? To increase brand audience?

Hopefully inspiring consumers with brand experiences and publishing great content.

Content is currency — something we trade for audience’s attention

That currency becomes more valuable every time it’s shared by someone other than the brand.

Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.


Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,

created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.


By Frank Strong.


Via maxOz
maxOz's comment, September 26, 2012 9:37 AM
Alessio Thank You xxx
Hussain Al Essa's curator insight, January 12, 2013 4:39 AM

Killer guide to which type of content works for your brand. 

Paula Silva's comment, March 3, 3:24 PM
Will you check this scoop? Thank you so much.
Rescooped by Claire England from Cambridge Marketing Review!

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets | Healthcare marketing |
An understanding of these 7 standard web analytics definitions is the key to success: Objectives, Goals, Metrics, Key Performance Indicators, Targets, Dimensions, Segments.
Via Cambridge Marketing Colleges
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Rescooped by Claire England from Social-Business-Marketing!

This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer

This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer | Healthcare marketing |

Are you up against competition that has deep pockets and can outspend you in traditional advertising methods? Click here to find out how you can bring traffic and leads for next to nothing...

Traditional outbound marketing can end up being a poor investment. You have to rely on channels like cold-calling, paid branding and print advertising.

All of those channels can get really expensive really fast.

Inbound marketing, on other hand, will help you capture attention, generate leads, convert customers and keep those customers…all at a lower cost to you than your competition.

Let’s look at a few steps to get you there.

Step #1 – Ignore Sales And Focus On Marketing

It’s much better to create a marketing strategy that feeds that team qualified, warm leads…instead of cold, and possibly dead leads.

Instead, focus your efforts on building a marketing team with excellent marketing skills.

For example:

Hire brilliant marketers – Focus on tightly targeted markets – Close qualified leads –

It comes down to the answer of these three questions:

Do they have the authority to buy? Do they have the budget to buy? When do they plan on buying?

A Leads (ready to buy in 3 months or less), some B leads (is ready to buy in three to twelve months). C leads marketing can keep.


Step #2. Focus On Multiple Inbound Channels

The key behind an effective inbound marketing strategy is to create and deliver valuable content.

Here is a template to use for your inbound marketing strategy:

Blog – Your team should focus on publishing quality content two to five times a week. Quality means search-engine friendly, highly-researched and compelling. Engage in comment marketing – Someone on your team should focus on visiting sites within your industry to interact with bloggers and readers in the comment section.   Publish guest blog posts – Guest blogging is one of the fastest ways to grow your subscriber base. Produce online video – Video can help improve your search rankings, raise the amount of time people stay on your page and even boost conversion rates on your landings pages. Interact in the social bookmarking world – While this isn’t one of the most popular ways to generate leads, it is definitely one you shouldn’t ignore. Establish authority on Q+A sites – Quora has really established itself as a place for professional exchange of ideas. Design brilliant Infographics –, is a one-stop shop for Infographic creation, has this inbound marketing technique nailed. Build a social media audience on the big four – Focus your audience-building efforts on Facebook, LinkedIn, Twitter and Google+.

If your target audience is on Pinterest or Tumblr, then use those sites as well. Keep in mind—don’t spread yourself too thin. Pick two or three that you can maximize your exposure.

Implement a solid startup SEO plan – If you run a startup, then you are in an excellent position to take advantage of everything that SEO has to offer.

All of the efforts behind a good inbound marketing plan won’t cost you a dime except for the sweat equity you invest. This means you can compete with bigger competition that is better funded.

For each of the inbound marketing efforts above you’ll want to break them down into steps.


Step #3. Dominate LinkedIn Groups

While the big three social media sites get all the attention, LinkedIn is quietly becoming a powerhouse. With over 150 million users, you have a lot of opportunity to generate some serious attention.

The specific strategy I want to focus on is with Groups. Contribute and engage with LinkedIn Groups with this quick 5-step strategy and you’ll generate some high-quality leads.

Find the best Group to join – LinkedIn has lots of groups that are divided into categories. Find three to five small groups that most accurately represent your target demographic. Target popular discussions – You’ll waste your time if you simply try to join every discussion. Instead, search for the most popular discussions—these will have the most visibility. Start a new discussion – Before you start your own discussion, make sure you spend some time in other discussions. Get a feel for the culture of the group and find out what is important to them. Follow up – It’s not easy keeping track of discussions, so you’ll have to be proactively visit your groups and monitor the discussions—especially the ones you started. Start a Group – This is a perfect way to establish your authority. But you have to be strategic here. Make this group center on your brand and how your message is different than the competition. Brands That Defy Gravity is a great example of a group that stands out in a crowded market.

Step #4. Never Attend A Trade Show Again

Trade shows can be very expensive.

There is a more effective—and cheaper—way to leverage the power of trade shows.

Here’s what you could do also:

Blog about the main points of each speaker – Summarize the conference –

Inbound marketing is truly a gift to startups who are strapped for cash. Depending upon how big your team is, you will all probably end up working like a slave to get it all done…but it will be worth the effort.


By Neil Patel


Via maxOz
maxOz's comment, July 27, 2012 7:46 AM
Alessio My pleasure!!! xxx
maxOz's comment, July 27, 2012 7:00 PM
As Always Marty, Input great, with appreciation xxx
maxOz's comment, August 1, 2012 2:27 AM
Mithu Thank YOU!
Rescooped by Claire England from Social Media Monitoring Tools And Solutions!

Social Media Monitoring 101

Social Media Monitoring 101 | Healthcare marketing |

Social Media is key. It’s how you establish influence. It’s how you maintain your good name. It’s how you spread the word about your products or services.

Are you making the most of it?


We all need to keep tabs on what’s being said about us online. “Even if you or your clients have ‘decided’ not to actively participate in social media, it’s really not a choice,” writes Jason Schubring at Six Revisions. “Nature abhors a vacuum, and so does social media. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you. The choice is clear.”


Since people will be talking about you on social media, whether or not you join them, especially as your brand expands—it’s vital to know about it, even if it’s not all good. Then you can use those mentions to your advantage. You can turn the talk into a way to boost your brand.

Do you know who’s talking about you? Are you tracking your social media influence?


Here’s how:

Via Antonino Militello
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Rescooped by Claire England from Emerging Themes in Marketing!

The Future of Healthcare is Already at Your Fingertips [INFOGRAPHIC]

Parents already know the fear that sets in when you think your child has an ear infection. Then there's the mind-numbing screams that your child will m.

Via Cambridge Marketing Colleges
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Rescooped by Claire England from Emerging Themes in Marketing!

The Engagement Marketing Cycle

The Engagement Marketing Cycle | Healthcare marketing |

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.


The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:


In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.


Download The Engagement Marketing Cycle. Chapter 1.


Via maxOz, Cambridge Marketing Colleges
Susan Kay Daniels's curator insight, January 5, 7:50 PM



Susan Daniels

A Social Media MEGA Resource Center

Rescooped by Claire England from Healthcare innovative marketing!

3 ways to get docs to use hospital social media

3 ways to get docs to use hospital social media | Healthcare marketing |
Doctors are crucial to hospitals' marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.

Via Marie Ennis-O'Connor, Andrew Spong, Laura Browne
Marie Ennis-O'Connor's curator insight, September 17, 2013 9:43 AM

Create educational content:  Ask your physicians for the instructions they repeat throughout the day to patients and suggest they work on an instructional video or article on the subject that the hospital can post online.


Do the legwork: Make it easier on doctors by assigning marketing department staff to create accounts and upload physician bios and photos.


Share results with physicians: Reward doctors who share their expertise by showing them how their photos, videos or articles led to an increase in traffic to your hospital website or rise in clinic registrations.

Rescooped by Claire England from Social-Business-Marketing!

10 Wowing Social Media Statistics

10 Wowing Social Media Statistics | Healthcare marketing |

Are you leveraging social media? While the social mediums aren’t entirely new anymore, opportunity for business are only just beginning to surface. Ongoing research and social media statistics are showing us that the way in which people are using social media to communicate and more importantly, make buying decisions is evolving.

This Infographic opens your eyes to some interesting facts about social media, with information from


By Arrae Creative.


Via maxOz
maxOz's comment, October 15, 2012 6:30 AM
Thanks so very much Alexander for sharing & support x
Rescooped by Claire England from Social-Business-Marketing!

7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | Healthcare marketing |
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.


By Dave Chaffey.


Via maxOz
Vitor Martins's curator insight, November 25, 2013 1:59 PM

51% of businesses don´t have a strategy, do you?

Rescooped by Claire England from Digital-By-Design!

The SEO Puzzle 2012

The SEO Puzzle 2012 | Healthcare marketing |

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?


URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content


Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos


Social Posts


Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites




RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher


Via maxOz
Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
Rescooped by Claire England from Social Media Monitoring Tools And Solutions!

Social Media Monitoring Dashboards

Social Media Monitoring Dashboards | Healthcare marketing |

People will use social networks to talk about you, your brand and your products, whether you choose to participate or not. This is where social media monitoring dashboards become increasingly important.


With the aid of some third party sites and tools, there are now several options for those looking for the best ways to monitor social media – for brand mentions and conversations surrounding your products, competitor news, industry insights and thought leadership, customer sentiment, and more.


Read More:

Via Antonino Militello
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Rescooped by Claire England from SEO and Social Media Marketing!

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] | Healthcare marketing |


"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".



Via Antonino Militello
Mance Creative's curator insight, August 22, 2013 6:36 PM

Does your company have these social media accounts?  Too many social meda websites to keep track of?  Well, here is a nifty little checklist of the most popular social media websites that businesses use to reach millions of users.

Rescooped by Claire England from Emerging Themes in Marketing!

What Works for Social Sharing-B2B vs. B2C

What Works for Social Sharing-B2B vs. B2C | Healthcare marketing |

Figuring out what is best for your company's social sharing accounts can be tough.  Not only do you have to figure out what to share, but you also need to know how and when to say it. 


Compendium ran a study with more than 200 companies, checking on how social media marketers can get optimum engagement in business-to-business and business-to-consumer conversations.


The study looked at factors such as word count, punctuation, time of posting, and day of the week of posting to determine success factors.


It turns out that who you’re marketing to makes a massive difference.

If you’re talking to consumers, Monday and Wednesday are best on Twitter, and Monday for LinkedIn.

However if your company is marketing to other businesses, post to LinkedIn on Sunday, and to Twitter on Wednesday.

And while hashtags are great for consumer-focused posts, they really don’t work at all for B2B marketers.

And the one commonality?

Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25?

And does using a question mark really reduce your chances of viral growth?

Question marks significantly reduce clickthrough on posts aimed at both consumers and business clients. Posts with question marks get between 25 and 52% fewer clicks than other posts.


Ultimately, there is no universal rule, at least, that applies to all audiences and all brands.


There is no perfect Tweet just like there is no perfect email subject line or “best time” to post a blog.

While data like this is interesting, it’s not absolute.

It can be incorporated into your regular experimenting and can serve as a nice guide, but you won’t find the answer in an Infographic, you’ll find it in your own analytics.


Compendium's Social Sharing Guides:

B2B Social Sharing Guide.

B2C Social Sharing Guide.


By Lee Jorgenson.


Via maxOz, Cambridge Marketing Colleges
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Rescooped by Claire England from Emerging Themes in Marketing!

Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Healthcare marketing |

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

Via Lauren Moss, Cambridge Marketing Colleges
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.