People are innately wired to avoid risk. During times of times of change and uncertainty, our risk aversion is amplified. Yet the number one way to gaining competitive edge is by creating a culture where people feel safe and emboldened to innovate and challenge the status quo thinking. The first key to creating a 'culture of courage' is leading from possibility, not probability.
Winston Churchill once said that courage is the first of all virtues because it is the only one that guarantees all others. Courage is also what it takes to set a bold course for yourself and your organization, engage in a courageous conversation, forge new ground, and to be decisive in uncertainty.