The last decade of entrepreneurship has taken place within a rapidly changing environment of growth, struggle, triumph and confusion. The cornerstones relied upon in the past for small business stability and growth have crumbled, leaving an expensive hodgepodge of misguided efforts and bipolar business strategies.
Fundamentally, sales and marketing behaviors are no longer the same. Technology changes have made accurate access to complex business answers easier than ever. Data systems are faster and more people have smarter phones with faster access to the internet. Things we used to wonder about are now quickly answered by an audio search on Google. Business is no longer about having inside access to sales information.