This is the age of instant communication, and a good example of it is how within the reach of a click, we can “skype-dive” into the room of someone else, living thousands of kilometers away. Businesses flourish everyday, coming out of networks of collaborators, scattered in many countries and geographies, permanently engaged in constant processes of communication, via Skype, Whatsapp, Twitter, Facebook, mail.
Due to constant technological innovation, it is now extremely easy to speak to others, regardless of where you are. Who doesn’t recognize this scene: you are seating at your desk, having in front of you your laptop. To your right side is your iPhone, on the other side, your tablet. While you check your emails, you suddenly have John on Skype. Then Elise calls you on Facetime, whereas Christian demands your attention by using Whatsapp. How to properly communicate with all these people, demanding your personal attention to different issues, at precisely the same moment?