Business Brainpow...
Follow
Find
98.8K views | +70 today
 
Scooped by Vicki Kossoff @ The Learning Factor
onto Business Brainpower with the Human Touch
Scoop.it!

The Power of a Good Logo | New Research

The Power of a Good Logo | New Research | Business Brainpower with the Human Touch | Scoop.it

The authors’ research found that corporate logos that express a brand’s symbolic, functional or sensory benefits, have a significant positive effect on customer commitment to a brand — and thereby a significant impact on company performance in terms of revenues and profits. The research also indicated that separate visual symbols used as logos tend to be more effective than brand names at creating a sense of emotional connection with consumers.


The authors also found that the positive effects of brand logos on customer commitment and company performance are stronger when companies extend their brands with the same logos. By offering additional connection points in daily life, brand extensions with the same logos strengthen customer relationships with both old and new products.

Vicki Kossoff @ The Learning Factor's insight:

Research suggests that a good corporate logo can have a positive effect on customer commitment.

more...
Grafik Werks SA's curator insight, January 9, 5:21 AM

A Logo is the corner stone of any company....make sure your company logo is always updated and renewed every few years....

Business Brainpower with the Human Touch
Connecting executives to the latest business-related content to help you innovate and inspire.
Your new post is loading...
Your new post is loading...
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

Hand Selected Stories To Keep You On The Leading Edge

Hand Selected Stories To Keep You On The Leading Edge | Business Brainpower with the Human Touch | Scoop.it

Let us help you stay connected, educated and networked by filtering some of the most interesting and relevant business content for you. Right here, we become your personal content curator, putting you in touch with the hottest, most interesting and most valuable business resources from around the world.


So you may be asking "Who is The Learning Factor?" Quite simply, we are Asia Pacific's leader in Training Outsourcing. We provide awesome developmental opportunites for people around the world.

 

Each day we aim to deliver an outstanding learning experience to our training participants - services which strengthen skills, enlighten minds and empower the spirits of managers and employees. In turn, we know this will help their employers to prosper and grow and employees will say, "we have great managers in this company and I am going to give 100% to support them and their vision".

 

Make sure you join us on the life-long learning journey. Just click the 'follow' button at the top, right of this page to be kept up with our daily recommendations. 

 

Thank you to everyone for the suggestions. We appreciate your support!

 

Want to learn more about what we do? Visit our website.


Check out Bare Brilliance to learn more about our leading online business training solutions. 

more...
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

The 3 Relationship-Building Habits You Need to Develop

The 3 Relationship-Building Habits You Need to Develop | Business Brainpower with the Human Touch | Scoop.it

.Relationship capital isn't built quickly or easily--so here's what you can do to hone your skills

Vicki Kossoff @ The Learning Factor's insight:

Relationship capital isn't built quickly or easily--so here's what you can do to hone your skills

more...
No comment yet.
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

5 Tips to Be a More Impressive Speaker

5 Tips to Be a More Impressive Speaker | Business Brainpower with the Human Touch | Scoop.it

If you're a shaky public speaker, your next big presentation offers so many things to be worried about. There's conceiving of and planning your speech, practicing it, keeping your nerves in check, actually presenting it, and dealing with audience questions, as well as any memory lapses that might trip you up.

Vicki Kossoff @ The Learning Factor's insight:

A Stanford Business School professor offers a treasure trove of tips on how to be a better public speaker.

more...
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

7 Habits of Remarkably Successful Startup Entrepreneurs

7 Habits of Remarkably Successful Startup Entrepreneurs | Business Brainpower with the Human Touch | Scoop.it

But look closely and you'll see that in a few ways they are very, very different--and so is how they start and run their businesses.


1. They always prefer action to thinking.


A detailed plan is great, but stuff happens, and most entrepreneurs don't make it past the first three action items before adapting to reality. (I started a company assuming I'd provide book-design services to publishers; I ended up ghostwriting those books instead.)

Spend some time planning and a lot more time doing. If you're unsure, do something, and then react appropriately. It's easy to ponder and evaluate and analyze yourself out of business.

 

Vicki Kossoff @ The Learning Factor's insight:

All successful entrepreneurs may be different from one another--but not in certain key ways.

more...
antonio velardo's curator insight, March 25, 10:26 AM

Tip one I think is most valuable. You have to be intelligent and thoughtful about what you are doing. However, business is about action, about getting things done, providing value to others in a way that they see that it is worth it to pay for this. This is hard to do when you are still thinking about how you can do this. Get out there and get your hands dirty and make some things happen. Learn as you go, be thoughtful and deliberate, and make the changes that need changed as you go.

Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

10 Principles of Organisation Design

10 Principles of Organisation Design | Business Brainpower with the Human Touch | Scoop.it

A global electronics manufacturer seemed to live in a perpetual state of reorganization. A new line of communication devices for the Asian market required reorienting its sales, marketing, and support functions. Migration to cloud-based business applications called for changes to the IT organization. Altogether, it had reorganized six times in 10 years.


Suddenly, however, the company found itself facing a different challenge. Given the new technologies that had entered its category, and a sea change in customer expectations, it needed a new strategy. The CEO decided to shift from a product-based business model to a customer-centric one. That meant yet another reorganization, but this one would be different. It had to go beyond shifting the lines and boxes in an org chart.


Vicki Kossoff @ The Learning Factor's insight:

These fundamental guidelines, drawn from experience, can help you reshape your organisation to fit your business strategy

more...
No comment yet.
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

3 Ways to Become Super Productive

3 Ways to Become Super Productive | Business Brainpower with the Human Touch | Scoop.it

You may feel like there's never enough time in the day. Jumping from task to task, you work from dawn to dusk only to be disappointed by your progress. What's worse is that you see others in your organization who are always able to get everything done.Try incorporating this advice in your daily schedule and your co-workers will begin to think you never sleep.

Vicki Kossoff @ The Learning Factor's insight:

Do you feel like there are never enough hours in the day? Read this to make the most of your time.

more...
No comment yet.
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

5 Things to Look for in Your Next Incredible Mentor

5 Things to Look for in Your Next Incredible Mentor | Business Brainpower with the Human Touch | Scoop.it

You'll need help and advice to get ahead in life. Here's what the best coaches understand and how you can find them

Vicki Kossoff @ The Learning Factor's insight:

Ask the most successful people you know how they got where they are and they'll likely mention at least one mentor who helped them along the way. Here's what you need to know about the best mentoring relationships.

more...
No comment yet.
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

Succession Matters

Succession Matters | Business Brainpower with the Human Touch | Scoop.it

For organizations to succeed, they need to identify, develop, and support the leaders that will drive their future strategy. Effective succession management is therefore essential for continued business success.


But what do executives around the world really think about their succession initiatives? Do they have a view on what best practices should be, and do their organizations follow it? What do they consider to be the benefits of and the barriers to successful succession management?


Korn Ferry commissioned a global research project on succession management. The results raise some significant concerns over the risks businesses are taking, while at the same time presenting real opportunities for learning and change.

Vicki Kossoff @ The Learning Factor's insight:

We've just launched the second report in our #SuccessionMatters series, focusing on the accurate identification of leadership potential. You can also watch three videos and once again we've included an infographic - giving you the complete talent picture.

more...
citycar 55's comment, March 17, 8:29 PM
thanks good post