Scooped by The Learning Factor onto Business Brainpower with the Human Touch Scoop.it! Your Brain on Books: 10 Things That Happen to Our Minds When We Read From oedb.org - October 10, 2013 7:32 PM The Learning Factor's insight: Any book lover can tell you: diving into a great novel is an immersive experience that can make your brain come alive with imagery and emotions and even turn on your senses. It sounds romantic, but there’s real, hard evidence that supports these things happening to your brain when you read books.We make photos in our minds, even without being prompted:Reading books and other materials with vivid imagery is not only fun, it also allows us to create worlds in our own minds. But did you know that this happens even if you don’t mean it to? Researchers have found that visual imagery is simply automatic. Participants were able to identify photos of objects faster if they’d just read a sentence that described the object visually, suggesting that when we read a sentence, we automatically bring up pictures of objects in our minds.