It doesn't matter whether you are in the business of delivering products or services--either way, your success depends heavily on communication. When things go wrong, you can almost always trace the problem to a breakdown in communication. And when things go right, it's usually great communicators who helped create the successful results. It's a necessary skill in every aspect of business, social and family life. How you communicate will determine if you lead, command respect, earn trust and are well liked. Poor communicators will suffer from confusion, low self-esteem and frustration.
Many of you have experienced great communicators such as Presidents Reagan and Clinton, and most of you have suffered through that boring lecture or maddening argument from a person who just couldn't make their point in a way you could comprehend. No need for you to be the offender. Just emulate these seven traits, and you'll rise to your highest potential and enjoy life along the way.