The DNA of the COO | Business Brainpower with the Human Touch |

An excellent knowledge of operations has always been the key to a successful business. In today’s challenging business world, the role of the COO has become far more complex. Increasing pressure requires a more flexible, inclusive approach. This is a challenge to all COOs. Although they are ambitious and respected, they know they can’t deliver it all.

By talking to more than 300 COOs Ernst & Young have found out what needs to be done to help them achieve their potential. The DNA of the COO explores the expectations and aspirations of COOs in the job along with the skills and relationships that they need to master in order to succeed.

Watch the video to learn more about today’s typical COO.