The Science of Daydreaming: How It Benefits Creativity and Problem-Solving | Business Brainpower with the Human Touch |
Daydreaming is a state of mind where thoughts that are experienced by an individual are unrelated to what is going on in the environment around them.

We all experience daydreaming from time-to-time: at school, at work, or at home. It most often happens when we are doing something that we find boring, so our mind begins to drift onto other, more interesting things.

According to a recent study published in Science, people daydream about 47% of the time they are awake. Research was conducted by developing an iPhone app that contacted 2,250 volunteers at random intervals during the day, asking them to report what they were doing and thinking at a particular moment in time.

In our culture there is a stigma about daydreaming. People tend to think that it is a sign of apathy, laziness, or an unfocused mind. However, recent research shows that occasional daydreaming may serve an important purpose in creativity and problem-solving.