Louis Vuitton App Helps You Pack a Suitcase | Business Brainpower with the Human Touch | Scoop.it
Louis Vuitton has added an interactive, step-by-step tutorial to instruct website visitors in the “art of packing.”

The web app outlines the basics — place heavy items at the bottom, wrap shoes in felt bags — as well as some of the more nuanced points of packing a suitcase or travel bag.

To reduce creasing on a jacket, for instance, LV recommends you button it up, unfold the collar and wrap it around two other garments.