Business Brainpower with the Human Touch
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Business Brainpower with the Human Touch
Connecting executives to the latest business-related content to help you innovate and inspire.
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What You Can Learn From the Strategies of Amazon, Apple, and Lego

What You Can Learn From the Strategies of Amazon, Apple, and Lego | Business Brainpower with the Human Touch | Scoop.it

Position yourself for the future by looking at what stays constant.  

That's how star companies like Amazon, Apple, and Lego consistently leap ahead of competitors, say strategy experts Paul Leinwand and Cesare Mainardi in their new book, Strategy That Works.

The authors say that Amazon CEO Jeff Bezos' November 2012 fireside chat (watch it on YouTube) perfectly explains this strategy. Here's what Bezos said:

I very frequently get the question 'What's gonna change in the next 10 years?'...I almost never get the question 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two. Because you can build a business strategy around the things that are stable in time.

The Learning Factor's insight:

Too many leaders think about what's going to change in the next 10 years, instead of what's not.

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An Inside Look: Steve Jobs Teaches Business Strategy 101

An Inside Look: Steve Jobs Teaches Business Strategy 101 | Business Brainpower with the Human Touch | Scoop.it

With some ingenious strategy, Steve Jobs and his team took about 15 years to transform Apple into the most valuable company in the world.


But while we are all witness to the end result, there was a lot of research and heavy thinking that went into developing that strategy. What if we could get a behind-the-scenes glimpse at the Apple visionary at work?


We can.

The Learning Factor's insight:

"Once you stop learning, you start dying."


The same could be said for your company. Just when you think you've got things figured out, they've already changed. Continue asking tough questions and looking for answers.

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