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7 Lessons In Persuasion From People Who Get Kids To Eat Veggies

7 Lessons In Persuasion From People Who Get Kids To Eat Veggies | Business Brainpower with the Human Touch | Scoop.it

Trying to win over a tough customer? The FoodCorps knows what you’re going through. Founded in 2009, this organization sends young service members to schools in disadvantaged communities with the goal of getting kids to eat more vegetables.

They have their work cut out for them. "We have a culture that is really great at marketing unhealthy food to all of us and to kids in particular," says Curt Ellis, the cofounder and chief executive officer of FoodCorps. Our bodies love salty and sugary tastes, and kids, perhaps for evolutionary reasons, are naturally wary of new foods.

Some research finds that kids need to be exposed to foods a dozen times before they’ll accept them, which is a problem for lower-income families who can’t afford to waste a dozen servings of kale. "If you have a limited budget to spend on food for your kids, you’re not going to buy foods your kids might spit out," says Ellis.

The Learning Factor's insight:

The FoodCorps wins over the toughest possible customers. Here's how they succeed, and how you can too.

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Disera Doss's curator insight, March 29, 7:15 AM

The FoodCorps wins over the toughest possible customers. Here's how they succeed, and how you can too.

Raahil Kashyap's curator insight, March 29, 7:29 AM

The FoodCorps wins over the toughest possible customers. Here's how they succeed, and how you can too.

Donna Farren's curator insight, March 29, 2:05 PM

The FoodCorps wins over the toughest possible customers. Here's how they succeed, and how you can too.