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If You’re Loyal to a Group, Does It Compromise Your Ethics?

If You’re Loyal to a Group, Does It Compromise Your Ethics? | Business Brainpower with the Human Touch | Scoop.it

Stories in the media about everything from corporate scandals to political machinations to gangland killings often cite loyalty as a primary driver of corruption. We read about employees who didn’t report misconduct out of loyalty to dishonest colleagues or about a group of employees who embezzled money from the organization while remaining loyal to one another.


Most of us feel loyalty, whether to our clan, our comrades, an organization, or a cause. These loyalties are often important aspects of our social identity. Once a necessity for survival and propagation of the species, loyalty to one’s in-group is deeply rooted in human evolution.



The Learning Factor's insight:

Managers have the opportunity to use employees’ sense of loyalty for good, but they need to clearly lay out goals for people working in groups. Rather than just focusing the group on task group goals, managers need to stress higher principles, such as honesty and integrity, that should take precedence.

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How to Get Fiercely Loyal Customers

How to Get Fiercely Loyal Customers | Business Brainpower with the Human Touch | Scoop.it
The Learning Factor's insight:

What is "Fierce Loyalty"? Aren't you talking essentially about what happens when you give great customer service?

Great customer service is a critical element of Fierce Loyalty, but only as part of a much bigger picture. Fierce Loyalty is the unshakable commitment we give to companies that we feel are an integral part of who we are, who we can’t imagine life without - companies that become an essential part of how we define ourselves.

Developing Fierce Loyalty with customers requires a deep commitment to more than great service. You’ve got to be willing to listen for and acknowledge the specific needs your customers have, and, most importantly, you’ve got to invest in a way to meet those needs. In my experience, this means building a community for them. Think of how Zappos and Apple, for example, have done just that.

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