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The Business of Behavioral Economics

The Business of Behavioral Economics | Business Brainpower with the Human Touch | Scoop.it

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight.


What's wrong with you? According to standard economic theory, which gives humans (perhaps too much) credit for making rational choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight.


“Losing $100 is more painful than gaining $100 is pleasurable”

Vicki Kossoff @ The Learning Factor's insight:

Leslie John and Michael Norton explore how behavioral economics can help people overcome bad habits and change for the better.

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Graeme Reid's curator insight, August 13, 10:00 PM

Interesting article on how behavioural economics can lead to behaviour change.

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Valentine’s Day and the Economics of Love

Valentine’s Day and the Economics of Love | Business Brainpower with the Human Touch | Scoop.it

On Valentine’s Day, even a dismal scientist’s mind turns to love. It’s a powerful feeling, with a value that goes far beyond the millions of chocolate boxes and bouquets that will be delivered this Feb. 14.

Survey data from the Gallup Organization, where Justin works as a senior scientist, allow us to take a uniquely deep look at the state of love around the world. In 2006 and 2007, Gallup went to 136 countries and asked people, “Did you experience love for a lot of the day yesterday?” It’s the largest such dataset ever collected.

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