Business Brainpow...
Follow
Find tag "diet"
109.4K views | +2 today
Business Brainpower with the Human Touch
Connecting executives to the latest business-related content to help you innovate and inspire.
Your new post is loading...
Your new post is loading...
Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

The Business of Behavioral Economics

The Business of Behavioral Economics | Business Brainpower with the Human Touch | Scoop.it

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight.


What's wrong with you? According to standard economic theory, which gives humans (perhaps too much) credit for making rational choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight.


“Losing $100 is more painful than gaining $100 is pleasurable”

Vicki Kossoff @ The Learning Factor's insight:

Leslie John and Michael Norton explore how behavioral economics can help people overcome bad habits and change for the better.

more...
Graeme Reid's curator insight, August 13, 2014 10:00 PM

Interesting article on how behavioural economics can lead to behaviour change.

Scooped by Vicki Kossoff @ The Learning Factor
Scoop.it!

The Surprising Thing That's Affecting Your Waistline

The Surprising Thing That's Affecting Your Waistline | Business Brainpower with the Human Touch | Scoop.it

Stress-eating is most definitely a thing. A new study in the journal Psychological Science shows that in tough times, people are more likely to seek out high-calorie foods.


A new study in the journal Psychological Science shows that in tough times, people are more likely to seek out high-calorie foods. Specifically, when we're primed with news that we're going through "tough times," that is what leads to the consumption of more caloric foods.


"Now that we know this sort of messaging causes people to seek out more calories out of a survival instinct, it would be wise for those looking to kick off a healthier new year to tune out news for a while," study researcher Juliano Laran, who is an assistant professor of marketing at the University of Miami School of Business Administration, said in a statement.

more...
No comment yet.