The Future Of How Businesses Connect With Customers | Business Brainpower with the Human Touch | Scoop.it

What's the biggest software business nobody seems to talk about?


The numbers suggest it's customer-relationship management, the suite of software tools businesses use to track sales prospects, customers, and marketing campaigns.


And the vast majority of businesses aren't using sophisticated software from Salesforce, Oracle, or Microsoft. They're stuck using email, contact managers, spreadsheets—maybe even paper and pencil.