Courting the Candidate-Customer - The Unlikely Art of Attraction | Business Brainpower with the Human Touch | Scoop.it


Despite relatively high unemployment in the United States, millions of job vacancies are going unfilled as a result of talent shortages. The struggle to attract and retain top talent is exacerbated by many factors: demographic shifts, changing attitudes toward careers, and the globalization of business. Talent shortages often occur in critical, skilled roles that are vital to a company’s success and have high barriers to entry, and traditional recruiting methods may not be the answer.


As a first step in bolstering their workforces, organizations are increasingly focusing on identifying the positions, skills, attributes, and behaviors that drive a disproportionate amount of value. These organizations are adapting talent-acquisition strategies and hiring the most promising candidates by focusing on key attributes such as a capacity for innovative thinking, an ability to effectively work with others, being highly passionate, and having strong social intelligence.