Everyone from general managers to system engineers is trying to influence stakeholders. Even the richest man in the world, Bill Gates spoke in a recent interview about having to influence stakeholders to complete his latest project. He said, “Helping convene global stakeholders to establish a set of measurable, actionable and consensus-built goals focused on extreme poverty is invaluable.”
Ultimately, all projects depend on the buy-in and ongoing support of stakeholders. Some are internal, such as managers and employees. Other are external, such as suppliers and shareholders.
If influencing stakeholders is going to help your project, as well as your performance review, bonus, salary, and future career, then it's important to find out how you can become a better stakeholder influencer.