Going for Gold | Business Brainpower with the Human Touch | Scoop.it
THE athletes have begun to arrive. The capital is emblazoned with Olympic rings and over 200,000 pink signs directing spectators to events. The race for medals will begin on July 27th. But however the home team fares, David Cameron, the prime minister, promises to turn the games into gold for Britain.

The economy, which is in a shallow recession, could do with a warm-up. Official forecasts are ambivalent about whether the Olympics will help much. The Bank of England predicts the games could boost GDP by 0.2% in the third quarter, based on an equivalent bump during the Sydney Olympics in 2000. Yet it expects that growth to be reversed in the fourth quarter as normal business resumes.