GamesBeat 2012 conference last week: the road ahead in games and the Crossover Era. DFC Intelligence predicts worldwide gaming to grow from $$67B in 2012 to $82B in 2017. Mark Pincus believes mobile has to become more viral, with better discovery and less friction between platforms. What the industry really needs is a "dial-tone," or an easily accessible platform, that enables games in a big way. That will ease the transiion that many companies are making as they move from large revenues of traditional markets to the unpredictable revenues of mobile games. Pincus believes the future of gmaes is, per Zynga's mission, more social.