You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
"When a potential employer asks if you have any questions, they don’t want inquiries about parking validation," writes Kelly Gregorio for Brazen Careerist, "they want to see if you’re prepared, educated, and inquisitive."Interviewers are...
"For example, a better understanding of the structure and function of human social networks is helping us understand which individuals within social systems have an outsize impact when it comes to the spread of germs or the spread of ideas."